Effie Awards Ukraine that awards the most effective campaigns in marketing communications celebrates its 10 anniversary in Ukraine. The closing date for entries is 23rd of October and Awards Ceremony to be held on 4th of December.

During 10 years All-Ukrainian advertising coalition holds Effie Awards in Ukraine that is a part of Effie Global and is aiming to develop and meet international standards. This year there is a lot of innovation in contest. Organizing Committee has updated entry-form, entry rules & requirements and there are some changes in judging process. 

Innovation in Round One is that judges evaluate all elements of an entry - written case and creative materials to take a look more complex.

For the years Organizing Committee of Effie Awards received a lot of feedback from jury about data' proof   that provided by participants. Speaking with colleagues and Effie organizers from other countries it has become apparent that it is not Ukrainian specificity but a key aspect to determine «gold standards» of marketing effectiveness.

That why from this year Organizing Committee of Effie Awards Ukraine presents complementary process of data' proof in entry if judges have doubt about provided references for verifiable source. If data cannot be provided by entrant, entry will result in disqualification.
 
List of contest categories in 2015 remained unchanged in comparison with 2014 year.
 
For more information about the changes in the entry rules and requirements can be found at effie.org.ua.
On website you will find updated entry-form and created special ENTRY KIT that provides participants with tips on how to enter a successful case.
 
On December 4, Best Marketing Practices conference will be held at the Ukrainian Chamber of Commerce and Industry, and this day in the evening there will be Awards Ceremony. During Gala Awards winners will be awarded with Effie Awards and it will be announced the names of the most efficient advertising, digital, media and marketing services agencies, and as well winners of ranking of Best Marketing Teams which will determine the best marketing managers and marketing team of advertisers of Ukraine.