This year, the Effie Awards Ukraine program celebrates its 20th anniversary with a number of significant updates designed to make participation even more convenient. In particular, for the first time, all entries will be submitted entirely through the international Effie online entry platform – Acclaim.

The All-Ukrainian Advertising Coalition, as the official organizer of Effie Awards Ukraine, has joined the global Acclaim platform, which is already used for entry submissions in many Effie programs worldwide. From now on submissions will be processed exclusively through the Acclaim online portal – effie-ukraine.acclaimworks.com. Below are the key aspects to consider when preparing and submitting entries on Acclaim.

RULES AND PROCEDURE FOR SUBMITTING ALL ENTRY MATERIALS

Before registering on the Acclaim portal, organizers recommend that participants familiarize themselves with the entry rules, determine the number of submissions, prepare the materials using the Entry Form templates, register on the portal, and transfer the prepared information into the system before the relevant deadline.

ENTRY FORM TEMPLATES FOR PREPARING MATERIALS

These documents will help you and your team collaborate when preparing your entry to avoid unnecessary technical difficulties while filling out the online form directly in the Acclaim system.

There are three types of entry form templates:

• Standard Entry Form – for most industry and specialty categories;
• Sustained Success Entry Form – for the Sustained Success: Products/Services and Sustained Success: Non-Profit categories;
• Performance Marketing Entry Form – for the Performance Marketing category.

Templates are available on the competition’s website and reflect all fields that must later be completed in the system.

ENTRIES IN UKRAINIAN

In 2025, entries on the Acclaim portal must be completed in Ukrainian. An English version of the written entry form is no longer required, however, creative materials (video cases and images) must still be translated into English.

SECOND LEAD AGENCY

Another update is the ability to list two lead agencies in the entry credits. If both agencies have made an equal contribution to the project (confirmed by the participants), they will both receive equal credit in the Effie Index and in all official materials. At least one lead agency and the client remain mandatory credits.

PREPARE YOUR ENTRY IN ADVANCE

The organizing committee emphasizes the importance of preparing entries in advance. Working with the new platform may require extra time to get familiar with the system, and technical support workloads will increase significantly closer to the deadlines.

Please note that Effie Ukraine 2025 has three submission deadlines:

• First deadline – July 15
• Second deadline – August 31
• Final deadline – September 30

The Effie Ukraine team will soon hold workshops for participants to explain the nuances of filling out entries and working with the new Acclaim portal. Stay tuned for updates to make sure you don’t miss these helpful events.

All details about entry registration are available at effie.org.ua.

If you have any questions, please contact the organizing committee: Kateryna at festival@vrk.org.ua and Olga at project@vrk.org.ua.