For the second year in a row, Effie Awards Ukraine has been accepting cases in the Positive Change category. Natalia Boyarchuk, a member of the VRK Supervisory Board for Sustainable Development and the initiator of the Earth Day Ukraine project, sees the goal in making companies make their product environmentally friendly and encouraging their own audience to consume it consciously.

Given the irreversibility of global warming and other environmental issues, it is unknown whether Effie will present awards in any of the nominations in 10 years. The question of the future of our planet is very acute, but there are very few campaigns on this topic and few cases .

Adsapience assessed all the scale of the problem and decided to do what they know well - activation. The agency's team has an ambitious goal to launch positive eco-changes and involve people who care. Their idea has already been supported by Maksym Lazebnyk, producer of Effie Awards Ukraine, and the All-Ukrainian Advertising Coalition, so soon the world will see a case that should give impetus to future changes.

Adsapience does not reveal all the cards and keeps the intrigue until the official awards ceremony. The agency assures one thing - the decision is quite unusual and will definitely surprise the participants.

How the case can change the future of the world, we will learn on December 15 at the Effie Awards Ukraine 2021.