The question of marketing strategy efficiency in general and every advertising campaign in particular becomes especially actual in the conditions of consumer confidence and expectations level falling, revision of marketing budgets toward the economy policy, and high requirements to the return of marketing investments. Therefore it is so important to go out the scopes of the ordinary and usual duty cycle, look around, and discover that even in spite of economic difficulties, lots of companies managed to build their communications with consumer in a way, that were truly named to be the standards of efficiency. For these campaigns they were actually awarded by the most prominent reward in the advertising ang marketing community - by the Effie Awards.

The international conference on efficiency of marketing communications intitled «Effie. Ideas that worked» will take place only on Decembers, 4 in the «Premiere Palace» hotel. This conference is a unique chance to familiarize oneself with the brightest advertising campaigns, that are sometimes shocking and unusual, and sometimes almost obvious, but these are always workings and selling ideas, that overwhelm advertising industry by their efficiency.

As it comes from the name of the conference, its organizers make a focus on presentation of Effies Awards winner cases in different markets of different countries.  John Fowler, senior vice-president and director on the strategic planning of McCann Erickson in Europe will become the key speaker of the conference. We will remind that in September the network of McCann Erickson got the title of «Agency Network of the Year» on EACA Euro Effies Awards in Brussels (Belgium). John Fowler will not only present the row of prize cases of agencies of the network but also will slightly open the birth secrets of Big Ideas. In addition, the Kievan representatives of network agencies of Grey, Ogilvy, Saatchi&Saatchi, BBDO, EuroRSCG, will come forward with the winner cases of Effie. And the Provid agency will present cases of internetwork of independent advertisings agencies of Worldwide Partners Inc.

However, not only the cases will be interesting on the conference. Grigory Trusov, leading Russian consultant on marketing, president of consulting company «Contact-expert» (Moscow), will come forward on Decembers, 4 with a lecture «Marketing of New Time is Marketing of Authenticness». Last year mister Trusov's report at conference about the strategies of companies conduct during crisis, majority of which are not able to provide prosperity, and about high-quality changes in a structure and idea of advertising and communication message in the conditions of financial crisis, caused a furore in a hall. This time during his program the expert will answerthe following questions: What appeared instesead of the traditional marketing of involving? What do marketing and Pr-specialists do now? How to promote a product, when consumer says: «expensive»? Efficiency of the direct advertising was put under a question before, what instruments were born due to the crisis?

Traditional Ceremony of rewarding of winners of Effie Awards and festive furshet will complete this interesting, useful and cognitive day.   

The details of the conference program you can find on the site http://www.effie.org.ua/.

Organizers express the special gratitude to companies and trade marks: «First guild», «Bio-balance», Beeline, "Industry of communications", McDonalds'.  And also to the partners of competition and conference: QMEDIA, Rentmedia, BMC Promo, Relcom, Dialla, Wolf, Ice shock, World of Package, Poeznik design, TTA souvenirs production, DidZher effects.

Official organizers  Effie Awards Ukraine: VOO «All-Ukrainian advertising coalition» and Effie Worldwide