11 May 2022
The Effie Awards Europe have announced the call for entries for the 2022 competition. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
In this year’s competition, Effie Europe has introduced new multi-market categories to better represent the marketing and business challenges that teams have overcome this year. They include a category for Electronics, Gaming & E-Sports; Health & Wellness and Social Media. The Brand re-vitalisation category has been renamed to Renaissance. Within the competition, teams can enter into three different tracks:
• Multi-market: for campaigns that run in two or more European countries.
• Positive Change: for campaigns that run in one country and are promoting the greater good.
• Best of Europe: for campaigns that won Gold/Grand Effie in a 2021 national Effie competition. This track accepts entries from countries without an Effie programme as well. These entries will go through an additional judging round.
Judging takes place in two rounds in October and November. This year’s jury is co-chaired by a client and an agency leader: Magdalena Kosińska, Marketing Director CEER at Philips Domestic Appliances and Carmen Fernández de Alarcón, CEO of Havas Spain. More information on eligibility, fees and deadlines can be found on: www.effie-europe.com/call-for-entries/.
Magdalena Kosińska, Marketing Director CEER at Philips Domestic Appliances, said: "I am very honored and proud to have been nominated for co-chair of Effie Europe 2022, representing Philips Domestic Appliances CEER. Effie® is a unique award that promotes discipline of thinking, creativity/smartness of solutions, flexibility in acting and courage to question status quo – so everything that underlies what we now call marketing and business effectiveness. It is an award that unites all marketers – those on clients’ and those on agencies’ side. I am really looking forward to meet such a great Jury group and discuss best strategies and campaigns of the past months."
Carmen Fernández de Alarcón, CEO of Havas Spain, added: "I am honoured to have been selected to be co-chair of this year’s Effie Awards Europe. It is a great privilege to be able to meet and work with such a talented group of colleagues from our industry and to discuss the smartest creative ideas and the most innovative and effective strategies."
The final closing date is on 12 September. Winners will be officially announced at the online Awards Gala on 30 November.