21 November 2023

Most effective campaigns in Ukraine at the Best Marketing Practices conference

On November 24, the Best Marketing Practices conference will take place at the Mercure Congress Centre, featuring the most effective case studies from the finalists of the Effie Awards Ukraine 2023 contest. The program includes 17 presentations by 30 leading experts from the advertising and communication industry in Ukraine.

Best Marketing Practices Conference is one of the key events of the Effie Awards, promoting and disseminating the best global ideas and practices of effective marketing. The conference is known for its unique and exclusive content, annually comprised of case studies from the current Effie Awards Ukraine contest program.

This year, the conference program includes 17 of the most effective case studies from the finalists of Effie Awards Ukraine 2023.

Participants of the conference will learn about the most effective campaigns in Ukraine from their creators. Ukrainian marketers and agencies, supporting the country's economy, continue not only to work but also to strive for business results despite the circumstances.

Participants will discover:

  • How a documentary paved the way for effective communication with global leaders and helped quickly raise millions of additional aid dollars for Ukraine.
  • How a famous carol was transformed into a fundraising platform for Ukrainian children affected by war.
  • How a solidarity story helped rebuild 50 objects of social infrastructure, repair roofs in 160 houses, and provide assistance to 1650 families.
  • About crisis communications during energy and information blackouts.
  • About the symbol of resilience that reached 1.2 billion contacts and helped raise over 300 million hryvnias.
  • How industry unity created a communication campaign that became the largest campaign about Ukraine and much more.

Additionally, the conference will present the results of the study "Trends 2023 in Marketing Communications Management". The research was conducted by the All-Ukrainian Advertising Coalition in collaboration with the research company Factum Group to assess the impact of the war on marketing communications in 2023, highlight existing challenges for marketing teams, and learn about future plans.

Among conference speakers there are such representatives:

  • Victor Andrusiv, Founder, Dobrobat
  • Igor Blystiv, Global Marketing and Innovation Officer, Kormotech
  • Mykhailo Vasylenko, Head of Marketing Communications and PR Department, YASNO
  • Viktoriia Gladchenko, Communication Manager, East Europe Foundation
  • Alyona Gorkovenko, Marketing Team Manager, OLX
  • Yaroslava Gres, Partner in GresTodorchuk, Coordinator UNITED24
  • Anastasiia Zolotukhina-Shkurko, Social and behavior change officer, UNICEF
  • Vladyslav Kytaihorodskyi, Lead of creative team, MHP
  • Anastasiia Lyvynets, Head of content creation and distribution center, MHP
  • Mariya Moroz, СЕО, Ukrainian Witness
  • Olena Plakhova, Chief Reputation and Marketing Officer, Nova Post Group
  • Karine Polianska, PR Lead, Uklon
  • Mariana Rudnyk, Skott Smeat Brand manager, MHP            
  • Oksana Tkachuk, Marketing and Trade Marketing Director, IDS Ukraine
  • Oleksandr Khorunzhyi, Press Officer, the State Emergency Service of Ukraine
  • Dmytro Sherembei, Head of the Coordination Council CO "100% LIFE"
  • Yuriy Shmyg, Brand Strategist, MAUDAU, etc.

In total, 30 speakers from advertiser companies and communication agencies will present at the conference. The conference is moderated by Svitlana Stepanenko, Managing Partner of BetterSvit.

The full conference program is available here.

On the evening of November 24, the Awards Ceremony of the Effie Awards Ukraine 2023 will take place, revealing the names of the most effective advertising campaigns in Ukraine in 2023.

Details on ticketing for the Best Marketing Practices conference and the Effie Awards Ukraine 2023 awards ceremony can be found on the website.