Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.

The Awards open for entries on 8 May, with the final deadline to submit work on 22 September. The full jury line up will be announced in June and the judging sessions will take place in September and October. The marketing effectiveness and winners will be celebrated during the Effie Day on 5 December in Brussels, which will include the Grand Judging, Effie Effectiveness Forum and the Awards Gala.

Within the cooperation between the organizers of Effie Awards Europe and All-Ukrainian Advertising Coalition as the organizer of Effie Awards Ukraine, this year's participation of Ukrainian works in the European contest will have special conditions – free participation until the first deadline (until July 31). All details will be announced on May 8.

Since 2019, the Effie Europe Jury is co-chaired by a client and an agency leader. Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK, will co-chair this year’s Effie Awards Europe. A client counterpart to accompany Ayesha will be announced soon.

Ayesha leads Mullenlowe UK’s integrated strategic planning capabilities, focusing on driving growth for both the agency and its clients through the applied skills and thinking of diverse creative and strategic minds. A native Briton, Ayesha has been leading strategy on some of the world’s best-known brands for almost thirty years, both in the UK and EMEA, and also in markets as diverse as China, S.E Asia and Latin America.

“I am very excited and honoured to co-chair this year’s Effie Awards Europe. Spending time with such talented and experienced colleagues discussing the best, most innovative and effective work from our industry is not just a privilege, it’s a treat!”, said Ayesha Walawalkar.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Google, The European Interactive Digital Advertising Alliance (EDAA), Adforum.com & Viva Xpress Logistics.

For further information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.