The European Association of Communication Agencies (EACA) has announced the winners of Effie Awards Europe 2023. Four Ukrainian projects were awarded at Effie Gala. Congratulations to the teams – Bickerstaff.734, Gres Todorchuk, and MullenLowe Adventa.

This year's award honored 50 campaigns, and the Grand Prix went to the project "Kevin versus John: How a humble carrot usurped a national treasure to win the UK’s Christmas Ad crown" by MacCann Manchester for Aldi UK.

Ukrainian projects at Effie Awards Ukraine 2023

SILVER

• The last steel of Azovstal – Gres Todorchuk – UNITED24 – Best of Europe: Government & Public Service
• We instead of Me – Bickerstaff.734 – Galychyna – Best of Europe: Seasonal/Current Events

BRONZE

• LightUpUkraine – Gres Todorchuk – UNITED24 – Best of Europe: Government & Public Service
• Deposit made of Steel – MullenLowe Adventa – FUIB – Best of Europe: Crisis Response / Critical Pivot

SHORT LISTS

• Free The Leopards – Bickerstaff.734 – Ministry of Foreign Affairs of Ukraine – Best of Europe: Crisis Response / Critical Pivot
• The last steel of Azovstal – Gres Todorchuk – UNITED24/Azolstav Bracelets – Best of Europe: Positive Change
• Train to Victory – Gres Todorchuk – Ukrainian Railways Ukraine – Best of Europe: Positive Change
• «Watch Your Step!» Campaign to raise awareness of Ukrainians about landlandmine danger – East Europe Foundation – East Europe Foundation/ State Emergency Service of Ukraine – Positive Change: Social Good – NonProfit
• WikiTruth – Publicis Groupe Content / 2nd Lead: Publicis Groupe BENELUX / Amsterdam – Ukrainian Witness – Positive Change: Social Good – NonProfit

Check out the winners.

Over 140 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. The jury, co-chaired by Ayesha Walawalkar, Chief Strategy Officer, MullenLowe Group UK, and Catherine Spindler, Deputy CEO of LACOSTE, awarded 50 trophies to almost 40 agencies from 16 countries across Europe.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Kantar as the Strategic Insights Partner, Google, The European Interactive Digital Advertising Alliance (EDAA), ACT Responsible, Adforum.com, OneTec&Eventattitude, and The Hoxton Hotel.