29 September 2022

Effie Index: 2021 Global Rankings Announced

The Ukrainian agency Gres Todorchuk entered the top 3 ranking of the Most Effective Independent Agencies 2021 worldwide and topped this ranking in Europe. The Postmen also entered the top 5 independent agencies in Europe.

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

This year's rankings are representative of Effie Awards finalists and winners announced between January 1, 2021 and December 31, 2021.

All finalists and winners of the Ukrainian program Effie Awards Ukraine 2021 were included in the ranking of the Effie Index 2021.

  • Most Effective Agencies 2021 – FP7 McCann Dubai
  • Most Effective Independent Agencies 2021 – Special Group
  • Most Effective Agency Networks 2021 – McCann Worldgroup
  • Most Effective Agency Holding Groups 2021 – Omnicom
  • Most Effective Brands 2021 – McDonald's
  • Most Effective Marketers 2021 – AB InBev

Detailed information is on the website www.effieindex.com.

Effie Index 2021 was developed according to updated calculation.