On November 28, the Ukrainian advertising and communications industry gathered once again to hear the names of those who, this year, created not just eye-catching campaigns, but proved their real effectiveness. At the Effie Awards Ukraine 2025 ceremony, the country’s most results-driven projects were announced – campaigns that transform markets, shape new perceptions, and deliver value for both business and society.

Effie Awards has been the global standard of marketing effectiveness for over 55 years. Today, Effie evaluates effectiveness worldwide – across 60 programs in 125 markets. In Ukraine, the award celebrated its 20th anniversary. For two decades, Effie Awards Ukraine has helped the market set benchmarks, foster a culture of performance measurement, and establish standards for what we call effective advertising.

The award is held annually according to international Effie Worldwide standards. This year, the Effie Awards Ukraine competition featured 93 categories – 40 industry and 53 special categories. The jury included 290 experts, whose broad expertise ensured objectivity, depth, and high standards for every case.

Judging took place in three stages. First, experts selected the finalists; in the second stage, the bronze, silver, and gold winners were determined; and the final Grand Jury session crowned the Grand Prix winner.

In total, 28 gold, 37 silver, and 51 bronze awards were presented, along with the Grand Prix. This year, the Grand Prix was awarded to the project “Veteran-Bachelor: Changing the Perception of Heroes”, created by STB Channel and Starlight Creative.

Behind every statuette is a strategy that works, a team that dared to take risks, and an idea that cut through the media noise. These are not just victories – they set new benchmarks for the entire industry.

The full list of Effie Awards Ukraine 2025 winners is available.