Parimatch Ukraine will choose high tech and innovative advertising cases within the framework of the Effie Awards Ukraine. The company introduced a special nomination – HIT TECH. It will be named on Awards Ceremony of Effie Awards Ukraine 2021.

During the judging, the jury will pay attention to the strategic component of the project and its impact on the development of advertising in the future, as well as whether it was possible to find a new trend that will eventually become mainstream. The jury's assessment will also be affected by the presence of any of the elements in the advertising campaign such as:

• live, AR, VR, Digital technologies,
• gaming,
• interactive mechanics of interaction with auditorium,
• other mechanics, that is not used in advertisements.

The jury of Effie Awards Ukraine of HIT TECH nomination consist of: Ivan Lyashenko, CMO of Parimatch Tech, Katerina Amirkhanova, Creative Director of Parimatch Tech and Yaroslav Chuiko, Head of Brand Management of Parimatch Tech.