6 November 2023
Shortlists of Effie Awards Ukraine 2023
Effie Awards Ukraine, the national component of the most prestigious international award in the field of advertising and marketing communications Effie Awards, announces its shortlists.
Campaigns for charitable foundations, governmental, and non-governmental organizations make up the majority of shortlists this year. The "Positive Change – Social Good" categories lead in the number of shortlists. Additionally, many works in the categories of "Crisis Response / Critical Pivot", "Timely Opportunity", and "Cross Media Storytelling" have made it to the finals.
"We're not surprised by these results, as any advertising contest is a reflection of what's happening in the market and in the economy in general, and Effie is no exception," says Maxim Lazebnik, producer of Effie Awards Ukraine and CEO of the All-Ukrainian Advertising Coalition. "It's absolutely natural that the most entries will be submitted in the categories of short-term campaigns and Positive Change for foundations and non-profit organizations. Also, based on our observations and the competition statistics, we see that the financial sector is in demand in the market, while tourism or travel is not".
The 2023 contest program features 81 categories, comprising 34 industrial and 47 special categories. This year, over 220 experts from the advertising and communications industry have joined the jury.
The names of the contest winners will be announced on November 24th at the Effie Gala, held at the Mercure Congress Centre. In addition to the winners, the event will unveil the results of national rankings for the effectiveness of communication and media agencies, advertising and communication groups, advertisers, and brands in Ukraine. Furthermore, the leader of the "Agency of the Year 2023" ranking will be revealed.
On November 24th, the Best Marketing Practices conference will also take place, featuring case studies from the current Effie Awards Ukraine program. Details of the conference program will be available soon.
Registration for the Effie Awards Ukraine 2023 Winners' Award Ceremony and the Best Marketing Practices conference is open on effie.org.ua until November 20th. For participation fees and further details, please follow this link.
Should you have any questions, please contact the organizing committee at festival@vrk.org.ua, Kate Grabovska, project@vrk.org.ua, Olga Pidhorska.
|
ENTRANT |
ENTRY NAME |
CLIENT |
BRAND |
| A-2.Government & Public Service | |||
| Saatchi & Saatchi Ukraine |
Carol for Charity | MFA, Brand Ukraine | MFA , Olena Zelenska Foundation, Brand Ukraine |
| Gres Todorchuk | SOLEDARITY. Ukrainian Rock-solid Strength | UNITED24 | UNITED24 |
| Gres Todorchuk | #LightUpUkraine | UNITED24, Ministry of Foreign Affairs of Ukraine | UNITED24 |
| A-3. Pet care | |||
| Postmen | Look 4 Paws: Each animal has its own personality |
Kormotech | Club 4 Paws |
| A-11. Culture & The Arts | |||
| ГО Клич | A nation reborn from the ashes | NGO «Klych» | NGO «Klych» |
| A-16. Non-Profit | |||
| Фонд Східна Європа | “Watch Your Step!” Campaign to raise awareness of Ukrainians about landlandmine danger | East Europe Foundation, State Emergency Service of Ukraine (SES of Ukraine) | East Europe Foundation / State Emergency Service of Ukraine (SES of Ukraine) |
| MI Health Agency | IMPOSSIBLE | Charitable Organization "100% LIFE" | 100% LIFE |
| Gres Todorchuk | Azovstal. A symbol of perseverance |
UNITED24, Metinvest | UNITED24 |
| UNICEF | Sparking superpowers in preschoolers | UNICEF | Puppet show "Sparkles of superpowers" |
| A-21. Food | |||
| UM Ukraine | For a burger and even more | MHP | Skott Smeat |
| UM Ukraine | I'm gonna start with Filejni! | MHP | Bashchynsky |
| A-22. Professional Services | |||
| Promodo | The People Of Concrete | Promodo | Promodo |
| A-25. Retail | |||
| COMFY | KRASHCH is the top for its price | COMFY | COMFY |
| I AM IDEA | How MAUDAU turned stuff into stuffao | MAUDAU | MAUDAU |
| A-32. Transportation & Logistics | |||
| Gres Todorchuk | Train to Victory | Ukrainian Railways | Ukrainian Railways |
| A-33. Pharma & Healthcare Services | |||
| Postmen | Darnytsia is ours. How to become #1 in a falling market | Darnytsia | Darnytsia |
| A-34. Finance | |||
| MullenLowe Adventa | WINNING DEPOSITS | FUIB | FUIB |
| McCann Kyiv | Gave help? Got Effie! | Mastercard Ukraine, eDopomoga | Mastercard, eDopomoga |
| McCann Kyiv | We know and do - the right way | KredoBank | KredoBank |
| B-35. Business-to-Business | |||
| Carat Ukraine | Business recovery “The country can't go on without you” | OLX | OLX |
| C-37. Brand Content & Entertainment | |||
| Postmen | Look 4 Paws: Each animal has its own personality | Kormotech | Club 4 Paws |
| Postmen | The World of Skovoroda – the idea of light in dark times | Ministry of culture and information policy of Ukraine | Ministry of culture and information policy of Ukraine |
| Banda agency | How to make 2000 videos promoting Ukrainian Bravery in 1 day | Ministry of Digital Transformation of Ukraine | Ukraine |
| C-38. Brand Integration & Entertainment Partnerships | |||
| KYIFORNIA | Life Saving App | UNFPA Ukraine | Kryla |
| A+F PR Agency | Upper Limb Loss Workouts by Esper Bionics & BetterMe | Esper Bionics, BetterMe | Esper Bionics & BetterMe |
| N-iX | IT is Fine: How to raise 5 million donations for 5 hours | N-iX, Come Back Alive Foundation | N-iX |
| C-39. Experiential Marketing: Live, Digital | |||
| Saatchi & Saatchi Ukraine | Carol for Charity | MFA, Brand Ukraine | MFA , Olena Zelenska Foundation, Brand Ukraine |
| N-iX | IT is Fine: How to raise 5 million donations for 5 hours | N-iX, Come Back Alive Foundation | N-iX |
| D-41. Renaissance/Rebranding | |||
| Postmen | Darnytsia is ours. How to become #1 in a falling market | Darnytsia | Darnytsia |
| I AM IDEA | robota.ua WORKS FOR YOU | robota.ua | robota.ua |
| D-42. New Product/Service Introduction | |||
| Moko Digital | Helpline for Men | UNFPA Ukraine | Helpline for Men |
| Gres Todorchuk | SOLEDARITY. Ukrainian Rock-solid Strength | UNITED24 | UNITED24 |
| UNICEF | Sparking superpowers in preschoolers | UNICEF | Puppet show "Sparkles of superpowers" |
| D-43. Short-term Effectiveness | |||
| Gres Todorchuk | SOLEDARITY. Ukrainian Rock-solid Strength | UNITED24 | UNITED24 |
| Banda agency | Be Brave Like Ukraine | Ministry of Digital Transformation of Ukraine | Ukraine |
| D-44. Single Communication Channel | |||
| Gres Todorchuk | Nova Post supportive campaign | Nova Post | Nova Post |
| D-45. Small Budget | |||
| Saatchi & Saatchi Ukraine | Carol for Charity | MFA, Brand Ukraine | MFA , Olena Zelenska Foundation, Brand Ukraine |
| Postmen | The Combat Tea: millions in tips for the Army of Drones | Gemini, Ukrainian Railways | Gemini, Ukrainian Railways, Army of drones |
| Gres Todorchuk | #LightUpUkraine | UNITED24, Ministry of Foreign Affairs of Ukraine" | UNITED24 |
| D-46. Timely Opportunity | |||
| ISD Group | THE BIGGEST THERAPEUTIC SESSION FOR UKRAINIANS | OneMinute Conference |
OneMinute Conference |
| Publicis Groupe Content | WikiTruth | Ukrainian Witness NGO | Ukrainian Witness |
| I AM IDEA | Boguni. Rescue wherever our people are | WOG (West Oil Group), UNITED24 | WOG (West Oil Group) |
| Gres Todorchuk | #LightUpUkraine | UNITED24, Ministry of Foreign Affairs of Ukraine" | UNITED24 |
| Banda agency | Ukraine's Brave Brands | Ministry of Digital Transformation of Ukraine | Ukraine |
| D-47. New Product or Service Line Extension. NEW | |||
| SOVA Jewelry House | SOVA X «The Mavka. Forest song»: collaboration of jewelry house and animation film | SOVA Jewelry House | SOVA Jewelry House |
| UM Ukraine | For a burger and even more | MHP | Skott Smeat |
| D-48. Marketing Disruptors | |||
| UM Ukraine | Plenty of drumsticks for everyone! | MHP | Nasha Ryaba |
| D-49. PR, Corporate Reputation | |||
| Adsapience | Words of support | FUIB | FUIB |
| Postmen | Darnytsia is ours. How to become #1 in a falling market | Darnytsia | Darnytsia |
| Gres Todorchuk | Marathon no one wants to run | Nova Post | Nova Post |
| Gres Todorchuk | Nova Post supportive campaign | Nova Post | Nova Post |
| D-51. Sustained Success | |||
| UNICEF | NUMO - development is always on time. | UNICEF | Development Platform for Preschoolers "NUMO" |
| E-54. E-Commerce | |||
| Performics Ukraine | How to turn the eRetail Media market Black Box into effective Performance marketing? | Sandoz Ukraine | Sandoz |
| F-60. Social Media | |||
| Postmen | Look 4 Paws: Each animal has its own personality | Kormotech | Club 4 Paws |
| Banda agency | Ukraine's Brave Brands | Ministry of Digital Transformation of Ukraine | Ukraine |
| F-63. Influencer Marketing | |||
| TABASCO | A volunteer construction battalion | Dobrobat | Dobrobat |
| UM Ukraine | Hop! And it's ready! | MHP | Nasha Ryaba Apetytna |
| G-65. Cross Media Storytelling | |||
| YASNO | Crisis Communication During Energy and Information Blackout | YASNO | YASNO |
| Carat Ukraine | Business recovery “The country can't go on without you” | OLX | OLX |
| Postmen | Darnytsia is ours. How to become #1 in a falling market | Darnytsia | Darnytsia |
| Gres Todorchuk | Azovstal. A symbol of perseverance | UNITED24, Metinvest | UNITED24 |
| Banda agency | Be Brave Like Ukraine | Ministry of Digital Transformation of Ukraine | Ukraine |
| G-66. Media Idea | |||
| ANGRY agency | Christmas not war | Concrete by Kovalska | Concrete by Kovalska |
| Gres Todorchuk | Marathon no one wants to run | Nova Post | Nova Post |
| Gres Todorchuk | Azovstal. A symbol of perseverance | UNITED24, Metinvest | UNITED24 |
| G-68. Media Content Partnerships | |||
| N-iX | IT is Fine: How to raise 5 million donations for 5 hours | N-iX, Come Back Alive Foundation | N-iX |
| G-69. Target Audience Reach In Media Campaign | |||
| MixDigital | Doner that’s safe to eat! | PJSC MHP | Döner Маркет |
| H-71. Business/Product/Service Innovation. NEW | |||
| ISD Group | THE BIGGEST THERAPEUTIC SESSION FOR UKRAINIANS | OneMinute Conference |
OneMinute Conference |
| IDS Ukraine | Morshynska Lymonada – the combination of nature and nature | IDS Ukraine | Morshynska |
| I-75. Positive Change – Social Good: Brands | |||
| Publicis Ukraine | Life power for the darkest times | L'Oreal Ukraine | Garnier |
| Postmen | Look 4 Paws: Each animal has its own personality | Kormotech | Club 4 Paws |
| I AM IDEA | The Kind Fuel - good in liters. | WOG (West Oil Group), Visa | WOG (West Oil Group) |
| Gres Todorchuk | Nova Post supportive campaign | Nova Post | Nova Post |
| I-76. Positive Change – Social Good: Non-Profit | |||
| MI Health Agency | IMPOSSIBLE | Charitable Organization "100% LIFE" | 100% LIFE |
| Saatchi & Saatchi Ukraine | Carol for Charity | MFA, Brand Ukraine" | MFA , Olena Zelenska Foundation, Brand Ukraine |
| Gres Todorchuk | SOLEDARITY. Ukrainian Rock-solid Strength | UNITED24 | UNITED24 |
| Gres Todorchuk | #LightUpUkraine | UNITED24, Ministry of Foreign Affairs of Ukraine | UNITED24 |
| UNICEF | NUMO - development is always on time. | UNICEF | Development Platform for Preschoolers "NUMO" |
| I-77. Positive Change – Social Good: Diversity, Equity & Inclusion. NEW | |||
| Moko Digital | Helpline for Men | UNFPA Ukraine | Helpline for Men |
| Uklon | Type of car "Inclusive" | Uklon | Uklon |
| I-78. Positive Change – Social Good: PEACE. NEW | |||
| TABASCO | A volunteer construction battalion | Dobrobat | Dobrobat |
| Gres Todorchuk | Azovstal. A symbol of perseverance | UNITED24, Metinvest | UNITED24 |
| Gres Todorchuk | Train to Victory | Ukrainian Railways | Ukrainian Railways |
| Banda agency | Be Brave Like Ukraine | Ministry of Digital Transformation of Ukraine | Ukraine |
| J-79. Seasonal Marketing | |||
| Moko Digital | Kalendarynka | Bank Vlasnyy Rakhunok | Bank Vlasnyy Rakhunok |
| I AM IDEA | The Department of Love at Uklon | UKLON | Uklon |
| J-80. Crisis Response / Critical Pivot | |||
| Фонд Східна Європа | “Watch Your Step!” Campaign to raise awareness of Ukrainians about landlandmine danger | East Europe Foundation, State Emergency Service of Ukraine (SES of Ukraine) | East Europe Foundation / State Emergency Service of Ukraine (SES of Ukraine) |
| Vandog Agency | How we taught women to resist domestic and gender-based violence even in times of war | UNFPA Ukraine | UNFPA Ukraine |
| YASNO | Crisis Communication During Energy and Information Blackout | YASNO | YASNO |
| One Health | Safety at home during war | UNICEF Ukraine, The State Emergency Service of Ukraine | Safety at home |
| Gres Todorchuk | Train to Victory | Ukrainian Railways | Ukrainian Railways |
| Nova Post | Nova Post Works | Nova Post | Nova Post |
| Banda agency | Be Brave Like Ukraine | Ministry of Digital Transformation of Ukraine | Ukraine |
| J-81. Topical Marketing (Current Events) | |||
| Postmen | The World of Skovoroda – the idea of light in dark times | Ministry of culture and information policy of Ukraine | Ministry of culture and information policy of Ukraine |
| I AM IDEA | Boguni. Rescue wherever our people are | WOG (West Oil Group), UNITED24 | WOG (West Oil Group) |
| I AM IDEA | The Kind Fuel - good in liters. | WOG (West Oil Group), Visa | WOG (West Oil Group) |