11 листопада 2024
Оголошено фіналістів Effie Awards Ukraine 2024
Всеукраїнська рекламна коаліція анонсувала цьогорічних фіналістів премії Effie Awards Ukraine, відзначаючи найефективніші кампанії України у сфері маркетингових комунікацій.
Цьогорічна конкурсна програма включала 87 категорій, з яких 35 є індустріальними, а 52 – спеціальними. До фіналу пройшло 168 заявок у 63 категоріях. Цього року у складі журі Effie Awards Ukraine 2024 працювало понад 260 фахівців рекламно-комунікаційної індустрії.
Імена переможців будуть оголошені вже 29 листопада під час церемонії Effie Gala. На заході також будуть представлені результати національних рейтингів ефективності комунікаційних і медіа агентств, рекламно-комунікаційних груп, найефективніших рекламодавців і брендів України. Крім того, будуть відзначені кращі маркетингові команди у категорії Best Marketing Teams та лідер рейтингу «Агентство року 2024».
Того ж дня, 29 листопада, відбудеться конференція Best Marketing Practices, яка включатиме кейси-фіналістів поточного конкурсу Effie Awards Ukraine. Подробиці денної програми будуть опубліковані найближчим часом.
Реєстрація на Церемонію нагородження Effie Awards Ukraine 2024 та конференцію Best Marketing Practices відкрита на сайті effie.org.ua до 27 листопада. Деталі щодо вартості участі та інша інформація доступні за посиланням.
У разі питань звертайтеся до оргкомітету – festival@vrk.org.ua, project@vrk.org.ua.
Шукайте себе в списку фіналістів конкурсу Effie Awards Ukraine 2024!
| ENTRANT | ENTRY NAME | BRAND NAME | CLIENT(S) |
| A-2.Government & Public Service | |||
| Banda | HOW ARE YOU? | HOW ARE YOU? | NGO «Barrier-Free», PACT in Ukraine, USAID Public Health System Recovery and Resilience Activity |
| A-3. Pet care | |||
| Taktika | How MasterZoo Became the Pet Market for Furry Personalities | MasterZoo | MasterZoo |
| A-4. Delivery Services | |||
| Nova Post | Tomorrow will be | Nova Post | Nova Post |
| A-6. Health, Fitness,& Wellness | |||
| OMD Optimum Media | Make it wider: a jump from niche to masses | Philips Sonicare Interdental | Philips Ukraine |
| A-8. Internet & Telecom | |||
| Bickerstaff.535 | Everything changes. Numbers don't. | Vodafone | PrJSC “VF Ukraine” |
| lifecell | lifecell as a game changer in the industry | lifecell | lifecell |
| Performics Ukraine | Volia: Human vs AI | Volia | Telesvit |
| A-9. IT, Software, Apps | |||
| ROCKETS. GROWTH R&D | DONATIONS CHALLENGE | BOLT | BOLT, VISA |
| I AM IDEA | Uklon love department - episode 2 | UKLON | UKLON |
| A-11. Culture & The Arts | |||
| Ukrainian Witness NGO | I`m fine :) | Ukrainian Witness | Ukrainian Witness NGO |
| A-12. Media & Entertainment Companies | |||
| Starlight Media | International marketing campaign of the “In Her Car” TV series | In Her Car | STB |
| A-15. Beverages: Non-Alcohol | |||
| VIVID brand content hub | Morshynska sport.The power of recovery in water balance | Morshynska | IDS Ukraine |
| A-16. Non-Profit | |||
| Banda | Christmas tree with the prisoners of war | Association of «Azovstal» defenders' families | Association of «Azovstal» defenders' families |
| Bickerstaff.535 | Crime Without Punishment | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| Ogilvy Ukraine | Harmless adventures | UNICEF Ukraine | UNICEF Ukraine |
| A-17. Education & Training | |||
| Saatchi & Saatchi Ukraine | Talisman Callsigns | Drone Academy 'Dronarium' | Drone Academy 'Dronarium' |
| A-21. Food | |||
| Mullenlowe Adventa | Oleina with HERBS – bringing new taste to ordinary dishes | Oleina | JV Suntrade (Bunge) |
| A-22. Professional Services | |||
| Banda | What’s the Challenge: A Sincere Podcast by Banda's Strategists | Banda | Banda |
| A-23. Restaurants, Catering | |||
| [isdgroup] | Honey: Ukrainian Pastry Art and a Madness of Flavors | Honey | Honey |
| A-24. Entertainment, Sports, Leisure & Recreation | |||
| Postmen | RUNRAISE: Converting Kilometers into Donations | RUN UKRAINE | RUN UKRAINE |
| McCann Kyiv | It's not the right time for entertainment: How Mastercard builds emotional inclusion in the hardest of times |
Mastercard | Mastercard Ukraine |
| A-25. Retail | |||
| Banda | COMFY HITS vol.1 | COMFY | COMFY Trade |
| Taktika | Prom-Payment — a small button with big ambitions | Prom | EVO |
| A-26. Agricultural, Industrial | |||
| Banda | DTEK х USYK. Fight for Light. | DTEK | DTEK |
| Saatchi & Saatchi Ukraine | Product that was never supposed to exist – Minefield Honey." | MFA, Kernel | Kernel, MFA |
| A-27. Snacks & Desserts | |||
| Banda | Molokia Fruit Yogurts. Attempt No2 | Molokiуa | Molokiуa |
| A-34. Pharma & Healthcare Services | |||
| McCann Kyiv | Allergy without ALE | Allegra | Opella Healthcare Ukraine |
| A-35. Finance | |||
| ROCKETS. GROWTH R&D | WE HAVE THE POWER | PRIVATBANK | PRIVATBANK |
| ROCKETS. GROWTH R&D | DON'T POSTPONE YOUR LIFE FOR LATER | PRIVATBANK | PRIVATBANK |
| ROCKETS. GROWTH R&D | DONATION TAXI | VISA | VISA, BOLT |
| Performics Ukraine | PrivatBank: Just Do SEO AI | PrivatBank | PrivatBank |
| McCann Kyiv | Craft Banking: Banking with Attention to Details | KredoBank | KredoBank |
| Saatchi & Saatchi Ukraine | How Visa created a community of Brands who care | Visa | Visa International Service Association |
| B-36. Business-to-Business | |||
| ROCKETS. GROWTH R&D | WE HAVE THE POWER | PRIVATBANK | PRIVATBANK |
| Banda | What’s the Challenge: How to Find New Clients Through a Podcast | Banda | Banda |
| Carat Ukraine | B2B. Know Where they begin theirs | OLX | OLX |
| B-37. Youth Marketing | |||
| HyperNormal (post)creative agency | How we made Proftech education cool | PROFTECH | Ministry of Education and Science of Ukraine |
| Zenith Ukraine | It's easier to be BRAVE with Maybelline NY | Maybelline New York | L'Oreal Ukraine |
| C-38. Brand Content & Entertainment | |||
| ROCKETS. GROWTH R&D | KIT-TOK | BOLT | BOLT |
| MOKO Digital | Lullabies with a Ukrainian soul | Malyutka | KHOROL INFANT NUTRITION FACTORY |
| C-39. Brand Integration & Entertainment Partnerships | |||
| Postmen | How to motivate Ukrainians to speak Ukrainian | EdEra | EdEra |
| Postmen | RUNRAISE: Converting Kilometers into Donations | RUN UKRAINE | RUN UKRAINE |
| Banda | AZOV х WORK.UA | AZOV | 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua |
| Banda | EYE FOR AN EYE | OKKO | Concern Galnaftogaz |
| ROCKETS. GROWTH R&D | THE BEST FRIEND | BOLT | BOLT |
| EssenceMediacom | ART THAT TRANSFORMS PAIN INTO BEAUTY | Bepanthen® Plus | Bayer |
| Carat Ukraine | Entertainment Partnership “Play without eco-rounds” | OLX | OLX |
| C-40. Experiential Marketing: Live, Digital, Hybrid | |||
| Postmen | RUNRAISE: Converting Kilometers into Donations | RUN UKRAINE | RUN UKRAINE |
| UNICEF Ukraine | SPILNO SPOT. A Safe Space for Children. | UNICEF Ukraine | UNICEF Ukraine |
| McCann Kyiv | Emotions without limits: A journey that brings hope | Mastercard | Mastercard Ukraine |
| McCann Kyiv | Play, learn, sparkle! | Sparkles of Superpowers | UNICEF Ukraine |
| D-41. David vs. Goliath – Traditional | |||
| OMD Optimum Media | The niche is taken, but there is a small ALE (BUT) | Allegra | Opella Healthcare Ukraine |
| D-43. Renaissance/Rebranding | |||
| Banda | Molokia Fruit Yogurts. Attempt No2 | Molokiуa | Molokiуa |
| Taktika | How MasterZoo Became the Pet Market for Furry Personalities | MasterZoo | MasterZoo |
| McCann Kyiv | Craft Banking: Banking with Attention to Details | KredoBank | KredoBank |
| D-44. New Product/Service Introduction | |||
| ROCKETS. GROWTH R&D | BRIGHT LEMON PERSONALITY | MIKE’S HARD DRINK | ABInBev Efes Ukraine |
| Drama Queen | Everything For Every Beauty | EVA BEAUTY | EVA BEAUTY on EVA.UA |
| UNICEF Ukraine | SPILNO SPOT. A Safe Space for Children. | UNICEF Ukraine | UNICEF Ukraine |
| D-45. Short-term Effectiveness | |||
| Postmen | How to carol a million for drones | Postmen | Postmen |
| Bickerstaff.535 | Free the leopards | Brand Ukraine | Brand Ukraine |
| Banda | Molokia Fruit Yogurts. Attempt No2 | Molokiуa | Molokiуa |
| Banda | CRUSH. How a simple low price icon became a sub-brand of COMFY that people fell in love with. | COMFY | COMFY Trade |
| ROCKETS. GROWTH R&D | DON'T POSTPONE YOUR LIFE FOR LATER | PRIVATBANK | PRIVATBANK |
| Postmen | Passport of a Tailed Citizen | Club 4 Paws | Club 4 Paws (Kormotech) |
| Postmen | Reclaiming the East | Honey | Honey |
| Banda | DTEK. We passed this winter – we'll pass everything. | DTEK | DTEK |
| D-47. Small Budget: Products / Services | |||
| Postmen | How to carol a million for drones | Postmen | Postmen |
| ROCKETS. GROWTH R&D | KIT-TOK | BOLT | BOLT |
| Drama Queen | My national shirt | Etnodim | Etnodim |
| oversize | #MAKERUSSIAPAY | International Center for Ukrainian Victory | ICUV | International Centre for Ukrainian Victory |
| D-48. Small Budget: Non-Profit | |||
| Bickerstaff.535 | Nearest bomb shelter | Ukrainian pavilion at the 60th Venice Biennale | Ukrainian pavilion at the 60th Venice Biennale |
| Ogilvy Ukraine | Teenagers. Safety. Rumble | UNICEF Ukraine | UNICEF Ukraine |
| Bickerstaff.535 | Crime Without Punishment | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| D-49. Timely Opportunity | |||
| Bickerstaff.535 | How dairy brand united all Ukrainians on the supermarket shelves | Galychyna | Galychyna |
| ROCKETS. GROWTH R&D | LESS BLA-BLA, MORE ACTIONS | DIIA.OSVITA | Ministry of Digital Transformation of Ukraine, USAID Cybersecurity |
| Gusev Art Lab | Survived parcels | Nova post | Nova post |
| D-50. New Product or Service Line Extension | |||
| Bickerstaff.535 | Exotic of Ukrainian origin | Galychyna | Galychyna |
| Media First Ukraine | GRAND PREMIERE OF THE GRAND BURGER | KFC Ukraine | KFC Ukraine |
| Banda | How to expand an agency's strategic services through a podcast | Banda | Banda |
| Havas Digital Kyiv | Launch of the street food Torchyn sauces | Torchyn | Nestlé Ukraine Limited Liability Company |
| D-51. Marketing Disruptors | |||
| Banda | AZOV х WORK.UA | AZOV | 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua |
| Starcom Ukraine | Kyivstar – SHIFT happens | Kyivstar | Kyivstar |
| Banda | EYE FOR AN EYE | OKKO | Concern Galnaftogaz |
| D-52. PR, Corporate Reputation | |||
| Adsapience | Every drop counts. Merch that saves Ukrainians lives. | “We Are of the Same Blood” project | THE FIRST UKRAINIAN INTERNATIONAL BANK |
| Banda | DTEK. We passed this winter – we'll pass everything | DTEK | DTEK |
| Banda | DTEK. Believe in power engineers. | DTEK | DTEK |
| PR-agency Radnyk | Morning's bright, PrivatBank's on your side! | PrivatBank | PRIVATBANK |
| Nova Post | World's longest Marathon | Nova Post | Nova Post |
| D-53. Sponsorships | |||
| Banda | DTEK х USYK. Fight for Light. | DTEK | DTEK |
| D-54. Sustained Success: Products / Services | |||
| Banda | NUMBERONE | COMFY | COMFY Trade |
| EssenceMediacom | ART THAT TRANSFORMS PAIN INTO BEAUTY | Bepanthen® Plus | Bayer |
| Bickerstaff.535 | Family2Business | Ravita | Ravita |
| pedan buro | UniverCheck and CollegeCheck | UniverCheck | pedan buro |
| OMD Optimum Media | Mission: Healthy smile of Ukrainians | Philips Sonicare | Philips Ukraine |
| lifecell | Majority ports its number to lifecell | lifecell | lifecell |
| D-55. Sustained Success: Non-Profit | |||
| McCann Kyiv | Explosive Ordnance Risk Education for Children and Youth | UNICEF Ukraine | UNICEF Ukraine, State Emergency Service of Ukraine |
| E-58. Digital Commerce | |||
| Taktika | Prom-Payment — a small button with big ambitions | Prom | EVO |
| E-59. Experiential Commercial Marketing | |||
| Bickerstaff.535 | How dairy brand united all Ukrainians on the supermarket shelves | Galychyna | Galychyna |
| E-60. Multi-Brand Shopper Solution | |||
| Banda | AZOV х WORK.UA | AZOV | 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua |
| E-63. Retail Media. NEW | |||
| Performics Ukraine | Linex: In Data We Trust | Linex | Sandoz Ukraine |
| E-64. Single-Retailer Program | |||
| Taktika | How MasterZoo Became the Pet Market for Furry Personalities | MasterZoo | MasterZoo |
| Taktika | Prom-Payment — a small button with big ambitions | Prom | EVO |
| F-65. Social Media | |||
| Uklon | Uklon’s In-Car Karaoke | Uklon | Uklon |
| F-66. Engaged Community | |||
| OMG agency | Solovina is a community of people in love with the Ukrainian language | Solovina | OMG agency |
| Ogilvy Ukraine | Teenagers. Safety. Rumble | UNICEF Ukraine | UNICEF Ukraine |
| F-67. Artificial Intelligence (AI). NEW | |||
| Bickerstaff.535 | Take a look inside yourself | Esculab | Esculab |
| F-68. Direct to Consumer | |||
| Saatchi & Saatchi Ukraine | Product that was never supposed to exist – Minefield Honey | MFA, Kernel | Kernel, MFA |
| F-69. Influencer Marketing | |||
| Postmen | How to motivate Ukrainians to speak Ukrainian | EdEra | EdEra |
| Bickerstaff.535 | Exotic of Ukrainian origin | Galychyna | Galychyna |
| Banda | DTEK х USYK. Fight for Light. | DTEK | DTEK |
| Be—it Agency | #PhilipsHairCare (#ДбаюПроВолосся ЗPhilips) |
Philips SenseIQ | Philips Ukraine |
| F-70. Performance Marketing | |||
| ROCKETS. GROWTH R&D | LESS BLA-BLA, MORE ACTIONS | DIIA.OSVITA | Ministry of Digital Transformation of Ukraine, USAID Cybersecurity |
| Webpromo | Kyivstar TV Growth: Effective SEO Against Pirated Content | Kyivstar TV | Kyivstar TV |
| Performics Ukraine | Linex: In Performance We Trust | Linex | Sandoz Ukraine |
| G-71. Cross Media Storytelling | |||
| BetterSvit | THE BIGGEST UKRAINIAN FUNDRAISER TO BOOST AIR DEFENSE | Nova Post, Come Back Alive | Nova Post, Come Back Alive Foundation |
| Postmen | Playing With No Fear | UNICEF UKRAINE | UNICEF UKRAINE, Ministry of education and science of Ukraine |
| ROCKETS. GROWTH R&D | DONATIONS CHALLENGE | BOLT | BOLT, VISA |
| Postmen | Shaping family care for children | UNICEF UKRAINE | UNICEF UKRAINE |
| Nova Post | Tomorrow will be | Nova Post | Nova Post |
| Nova Post | Delivering a Fairy Tale to Your City | Nova Post | Nova Post |
| Ukrainian Witness NGO | I`m fine :) | Ukrainian Witness | Ukrainian Witness NGO |
| G-72. Media Idea | |||
| BetterSvit | HOUSE-BOXES | Nova Post, Come Back Alive | Nova Post, Come Back Alive Foundation |
| Bickerstaff.535 | Nearest bomb shelter | Ukrainian pavilion at the 60th Venice Biennale | Ukrainian pavilion at the 60th Venice Biennale |
| oversize | #MAKERUSSIAPAY | International Center for Ukrainian Victory | ICUV | International Centre for Ukrainian Victory |
| G-74. Media Content Partnerships | |||
| Banda | ‘’How are you?" Mental health programme for children | HOW ARE YOU? | UNICEF Ukraine, NGO «Barrier-Free» |
| Carat Ukraine | Gaming Partnership “Play without eco-rounds” | OLX | OLX |
| G-75. Target Audience Reach In Media Campaign | |||
| Bickerstaff.535 | Everything changes. Numbers don't | Vodafone | PrJSC “VF Ukraine” |
| ROCKETS. GROWTH R&D | DONATION TAXI | VISA | VISA, BOLT |
| Postmen | Shaping family care for children | UNICEF UKRAINE | UNICEF UKRAINE |
| I AM IDEA | UKLON in advertising of advertisements | UKLON | UKLON |
| Netpeak Ukraine | How OLX helped Ukrainians find new jobs | OLX | OLX |
| H-77. Business/Product/Service Innovation | |||
| IDS Ukraine | Morshynska with flavors. Flip idea of water | Morshynska | IDS Ukraine |
| H-78. Customer Experience | |||
| WARTO | Excellent innovative care by Brit | Brit | VAFO, Suziriia Distribution |
| I AM IDEA | Uklon love department - episode 2 | UKLON | UKLON |
| I-79. Positive Change – Environmental: Brands | |||
| Saatchi & Saatchi Ukraine | Product that was never supposed to exist – Minefield Honey." | MFA, Kernel | Kernel, MFA |
| I-81. Positive Change – Social Good: Brands | |||
| Postmen | How to carol a million for drones | Postmen | Postmen |
| BetterSvit | HOW NOVA POST PACKED THE SKY | Nova Post, Come Back Alive | Nova Post, Come Back Alive Foundation |
| Inweb | Grant in action. Digital for Nonprofits. | Inweb | Inweb |
| Drama Queen | My national shirt | Etnodim | Etnodim |
| MOKO Digital | Lullabies with a Ukrainian soul | Malyutka | KHOROL INFANT NUTRITION FACTORY |
| Nova Post | World's longest Marathon | Nova Post | Nova Post |
| I-82. Positive Change – Social Good: Non-Profit | |||
| ROCKETS. GROWTH R&D | CYBER HYGIENE - YOUR PASSWORD TO CYBER SECURITY | USAID Cybersecurity | USAID Cybersecurity, Ministry of Digital Transformation of Ukraine |
| Publicis Ukraine | Ukraine's Ode to Dignity | Ukraine | Deputy Prime Minister’s Office for European and Euro-Atlantic Integration of Ukraine |
| Ukrainian Witness NGO | I`m fine :) | Ukrainian Witness | Ukrainian Witness NGO |
| I-83. Positive Change – Social Good: Diversity, Equity & Inclusion | |||
| Postmen | Playing With No Fear | UNICEF UKRAINE | UNICEF UKRAINE, Ministry of education and science of Ukraine |
| Postmen | Shaping family care for children | UNICEF UKRAINE | UNICEF UKRAINE |
| Underdog Agency | Crafting Loud Culture | Jäger Music Awards | Jäger Music Awards |
| MI Health Agency | #LawForSofiika | 100% LIFE, Patients of Ukraine, Ukrainian Association of Medical Cannabis | Charitable Organization "All-Ukrainian Network of People Living with HIV/AIDS" (CO «100 PERCENT LIFE»), Charitable Organization “Charitable Foundation “Patients of Ukraine” |
| I AM IDEA | People with opportunities | Metro Ukraine | Metro Ukraine, SUPERHUMANS |
| Esper Bionics | Mykola, who assembles drones | Esper Bionics | Esper Bionics |
| McCann Kyiv | Getting above the opportunities | Mastercard | Mastercard Ukraine |
| I-84. Positive Change – Social Good: PEACE | |||
| BetterSvit | UKRAINIAN BOXES AGAINST RUSSIAN MISSILES | Nova Post, Come Back Alive | Nova Post, Come Back Alive Foundation |
| Bickerstaff.535 | Nearest bomb shelter | Ukrainian pavilion at the 60th Venice Biennale | Ukrainian pavilion at the 60th Venice Biennale |
| Saatchi & Saatchi Ukraine | Product that was never supposed to exist – Minefield Honey." | MFA, Kernel | Kernel, MFA |
| Bickerstaff.535 | Crime Without Punishment | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| Diia | Military Obligations in Diia: An Innovative Tool for Engaging Citizens in Supporting the State | Diia | Diia |
| MEX a member of HAVAS | the League of Heat | Vodafone Ukraine | Vodafone Ukraine |
| J-85. Seasonal Marketing | |||
| Postmen | How to carol a million for drones | Postmen | Postmen |
| Publicis Ukraine | Ukraine's Ode to Dignity | Ukraine | Deputy Prime Minister’s Office for European and Euro-Atlantic Integration of Ukraine |
| Postmen | Reclaiming the East | Honey | Honey |
| UM | Kvassny season | Kvass Yarylo | Ascania Beverages |
| NCG Nostra Media | The path of a dinosaur | IREX | Sabrise |
| J-86. Crisis Response / Critical Pivot | |||
| McCann Kyiv | Play, learn, sparkle! | Sparkles of Superpowers | UNICEF Ukraine |
| McCann Kyiv | Better Life for Animals at Any Time | Purina | Nestlé Ukraine |
| Gusev Art Lab | Survived parcels | Nova post | Nova post |
| ROCKETS. GROWTH R&D | LESS BLA-BLA, MORE ACTIONS | DIIA.OSVITA | Ministry of Digital Transformation of Ukraine, USAID Cybersecurity |
| J-87. Topical Marketing (Current Events) | |||
| Postmen | Playing With No Fear | UNICEF UKRAINE | UNICEF UKRAINE, Ministry of education and science of Ukraine |
| VIVID brand content hub | Morshynska sport.The power of recovery in water balance | Morshynska | IDS Ukraine |