27 July 2020

Effie Awards Ukraine 2020 calls for entries

The national program of Effie Awards Ukraine, the preeminent international award in the marketing communication industry, calls for entries 2020. This year, there are a lot of new things in the program: new categories, including Positive Changes, and new formats – online judging and offline Effie Awards Show with alive broadcast.

The Effie Awards were launched in 1968 in New York, USA. For over 50 years, winning an Effie has become a global symbol of achievement. Effie’s mission is to lead, inspire and champion the practice and practitioners of marketing effectiveness globally. Today, Effie celebrates effectiveness worldwide with over 50 programs, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs. In 2005 All-Ukrainian Advertising Coalition has received the exclusive right on carrying out Effie in Ukraine.

In the contest program 2020 there are 11 new specialty categories such as: Campaigns during COVID-19 in Ukraine, Direct to Consumer, Influencer Marketing, Marketing Disruptors, Marketing Innovation Solutions, Topical Marketing (Current Events), Sustained Success and Positive Change categories.

We pay attention of all entrants that this year there are three separate entry forms:

1) for Product & Service and Specialty Categories, including Positive Change - Social Good Categories,

2) for Positive Change - Environmental Categories,

3) for Sustained Success Category.

All entry forms can be downloaded in the section "Entry Form".

Effie Awards Ukraine provides for the entrants the Effie Insight Guide that is a report that gives entrants feedback directly from the judges who reviewed their case. Judges provide insights on the strengths and weaknesses of the case, along with advice for the future. To purchase Insight Guides each entrant can order in their account during submission. Additionally, you purchase Insight Guides after Awards Gala.

There are updates of this year’s deadlines. We pay attention of the participants that Effie Awards Ukraine 2020 has 3 deadlines: I deadline – 1 September, II deadline – 1 October and final deadline – 23 October.

This year we keep the discount for new agencies that have never submitted work in competition before as the lead/entering company. Additionally, we add the discount for the agency that has not submitted work in 2017, 2018, or 2019 competitions as the lead/entering company and the company that has never submitted any campaigns in competition before as the entering client.

Because of the COVID-19 pandemic, Effie Worldwide and national programs updated the format of all events in 2020 and changed it from offline to online formats. Judging Round 1, Judging Round 2 and Grand Judging will be held in online format.

On December Effie Gala and Best Marketing Practices conference will be in new format of Effie Show that will unite presentations of the best marketing cases and awarding with Effie trophies. Everything will be held in offline format with alive broadcast.

Effie Awards Ukraine results will be a base for the effectiveness rankings of communications and media agencies, communications holding companies, and as well names of the most effective marketers and brands of Ukraine. Also, results of Effie Awards Ukraine program are included in the Effie Index, ranking of the most effective companies, agencies and brands globally.

If you have any questions, please contact the organizing committee: festival@vrk.org.ua, Kate and project@vrk.org.ua, Olga.