This year there are three separate entry forms of Effie Awards Ukraine 2020:
• Entry Form for Industry and Specialty Categories, including Positive Change - Social Good: Brands, Non-Profit (standard Entry Form)
• Entry Form for Positive Change - Environmental: Brands, Non-Profit
• Entry Form for Sustained Success Category.
• Entry Form for Performance Marketing Category.
Attachments below should be completed in addition to Entry form
This year there is a space in Entry Form to set-up not only an overarching explanation to objectives & KPIs. But you will list out each objective individually and select the type of objective. For each objective, you may provide context, including category background and/or prior year benchmarks, for why the objectives were important for the brand and growth of the business.
You can review guidance here to select Objective Type for your case.
Note: This list is offered as guidance and is not comprehensive. Effie welcomes entrants to define objectives and effectiveness in their own way.
All data, presented anywhere in the entry form, must reference a specific, verifiable source with date ranges for all data and facts presented throughout the entry form. Any data without a source will be disregarded and will result in entry disqualification. The absence of data validation may be the cause of disqualification. The organizing committee reserves the right to verify all information. Sources should include time period covered, type of research, etc.
Acceptable sources can be: advertiser data, agency research or third party research companies. Use the specific name of the company to reference a source except when the source is an agency (ad, media, or other). Because Effie is an agency-blind competition we require agency research to be referenced via the term “Agency Research”. This applies to all agencies, not limited to the entering agency, as judges may think the agency listed is the entering agency and would then flag the case for disqualification. However, you must still be as specific as possible about this source (time period covered, research involved, etc.).
Be as specific as possible in documenting all evidence: provide source of data, research involved and time period covered (it is crucial to include the dates for all results presented in your case).
Organizing Committee of Effie Awards Ukraine presents complementary process of data' proof in entry if judges have doubt about provided references for verifiable source. It will have such procedure as:
- If judge has doubt about data' proof, he/she has rights to mark these data and notify the other judges. Other judges of this panel will be informed about the decision of their colleague. If minimum 50% of judges has doubt about an entry, entrant must provide data' proof. Scoring of this entry is put off.
- Data' proof (for example, reports of research and monitoring companies etc.) must be presented by entrant in 2 working days after finishing Round Judging. Request may be sent in 1 working day after finishing of both Rounds.
- Confirmed reports may be provided by research and monitoring companies. In case if it will be “advertiser data” (data provided by the client/advertiser) it should be provided a detailed justification of such data.
- Organizing Committee send out data' proof to all judges. They evaluate entry in consideration of data' proof and send protocols to Committee in a day.
- If data cannot be provided or forgery of data is identified, entry will result in disqualification.
The Authorization & Verification form must be signed off by an agency or client executive in a departmental or account leadership position (e.g. Head of Account Planning, Head of Client Services, Group Account Director, etc.) This document must be carefully reviewed in its entirety and signed in the designated space at the end of the document.
The Authorization & Verification Form confirms:
If you are submitting an effort into multiple categories, separate Authorization & Verification Forms must be signed for each submission.
The Effie Awards entry and judging process is designed to help all entrants present their work effectively, while ensuring the confidentialty of classified information.
The Effie Awards Ukraine offers finalists and winners the opportunity to have written cases published in the Effie Case Database, in turn helping inspire the industry and do their part to Make Marketing Better. Entrants who give permission to publish their written case may have their entry featured on the Effie Worldwide web site or Effie partner web sites or publications.
In the spirit of learning that Effie represents, we encourage you to share your case studies so that we may Make Marketing Better.
We respect that entries may have information deemed confidential. Within Attachment №1, entrants are asked to set publishing permission for the written entry.
Please select from the following options:
“PUBLISH AS THE CASE WAS SUBMITTED” - You agree that the written entry form may be published as it was submitted and reproduced or displayed for educational purposes.
“PUBLISH AN EDITED VERSION OF THE WRITTEN CASE” - You agree to submit an edited version of your case study for publication which will be reproduced or displayed for educational purposes. You may redact any confidential information.
The written case is the only portion of the entry that should contain confidential information. For that reason, the written case is the only portion of the entry that is included in the above publication permission policy. The creative work (reel, images), public case summary, and statement of effectiveness need not include confidential information and will be showcased in various ways if your entry becomes a finalist or winner.
Work submitted must be original or you must have received rights to submit it.
These materials support Effie’s mission of leading, inspiring & championing the practice and practitioners of marketing effectiveness.
Additional Data includes main entry details, publicity materials (Public Case Summary & Statement of Effectiveness), case background, Company credits & Individual credits.
The creative material and case summary you submit into the competition become the property of Effie Worldwide and the Effie Awards and will not be returned. By entering your work in the competition, the Effie Awards/Effie Worldwide is automatically granted the right to make copies, reproduce and display the creative materials, case summaries, and statements of effectiveness within the context of your Effie entry for education and publicity purposes.
Creative work, case summaries, and the statement of effectiveness may be featured on website of Effie Awards Ukraine, Effie Worldwide’s website, partner websites, press releases/newsletters, programming/conferences and the Effie Awards Gala.
Creative material submitted to the Effie Awards includes your creative reel and all .jpg images. The case summary is your 90-word public summary and 15-character statement of effectiveness of your case. Entrants should not include confidential information in these elements.
The intention of this statement is to provide a better understanding of why your work was worthy of either finalist status or an award. It is an opportunity to showcase the success of your effort. You may choose to touch on your most important result, why the effort was effective or significant to the brand, the most important learning taken away from this case, or an interesting/fun fact about the work.
Effie recognizes the effective teamwork needed to create an effective case. You are required to credit all creative and strategic partners who contributed to the effort.
Space has been provided to credit 10 primary individuals and 30 secondary individuls who contributed to the case. Please credit all main client and agency team members and make sure spelling is correct. 10 primary individuals listed will be credited at website of Effie Awards Ukraine and in the online Case Study Database. 30 secondary individuls will appear on the Case Database and do not appear elsewhere.
The Client, Lead Agency are considered final at the time of entry and cannot be removed or added after the entry is finalized and accepted by Effie Awards.
Additional contributing company credits and individual credits can be added after the entry is finalized and accepted by Effie Awards only if the entry did not already credit the maximum number of contributing companies and individuals permitted. No credit edits/additions are permitted after 20 October 2021.
All credit requests will be reviewed and accepted at the discretion of Effie Worldwide and are not guaranteed.