18 November 2020
Biosphere corporation for the first time became a partner of the international award in the field of advertising and marketing Effie Awards 2020 in Ukraine.
As part of the partnership, the jury of the award includes Biosphere representatives: marketing heads of Hygiene business (Smile, Novita, etc.) and Household business (Freken BOK, Vortex, etc.)
Olexander Lavrov, General Manager of Hygiene Business, is a member of Grand Jury:
“Effie Awards are the Oscars in the world of advertising and marketing communications, and we are happy to be the part of the award and to join the expert council. Each of our jury members has extensive experience in both judging and participation in the award. For us, this is an opportunity to get a helicopter view of what is happening on the market, exchange experience with colleagues from different industries, and evaluate projects in both traditional and new categories. Moreover, it is interesting to look at COVID-19 period advertising campaigns. In Biosphere, we have implemented several large projects during the pandemic, so we know how much effort is needed to create campaigns during this difficult period. "
The judging will take place in three rounds and will be held online for the first time. Traditionally, the jury teams consist of leading marketing specialists, advertisers, top managers of communication agencies, experts in media, research and consulting. Effie Ukraine 2020 awards ceremony will take place on December, 18.