25 August 2022
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2022 Effie Europe jury including jury members from Ukraine.
Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
This year’s jury is co-chaired by a client and an agency leader: Magdalena Kosińska, Marketing Director for Central and Eastern Europe at Philips Domestic Appliances and Carmen Fernández de Alarcón, CEO of Havas Spain.
Over 100 industry professionals from 26 European countries will determine 2022’s winners. Full list of jury members can be founded via link.
Ukrainian marketers and top-managers of agencies are in jury team of Effie Awards Europe 2022 and will judge entries this year, among them there are:
Multi-Market & Positive Change Effies | Round 1
Elena Stoyanova, Marketing Director, PepsiCo
Svitlana Shynkarenko, CEO, MullenLowe Adventa
Multi-Market & Positive Change Effies | Round 2
Elena Plakhova, Director for Corporate Communications, Nova poshta
Borys Tkachov, Head of Strategy and Research, New Products Group
Best of Europe Jury
Dmytro Zinchenko, Head of Products, IQOS (Phillip Morris)
We also remind that the Effie Europe Awards 2022 is accepting entries until September 12. This year's participation of Ukrainian projects in the European contest is free of charge. Ukrainian players can participate in the Multi-market, Positive Change and Best of Europe contests.
The Multi-market & Positive Change first round judging takes place online between 3-14 October and will choose this year’s finalists in these tracks. The final round Jury is split in two groups and will meet virtually on 2 & 3 November to determine the most effective multinational & greater good campaigns.
The Best of Europe judging sessions are scheduled for 12 & 13 October. The jury, split in two groups, will meet in a virtual session sponsored by Google. Almost 30 jurors from across Europe will review and debate the creativity and effectiveness of the best cases from national Effie competitions in Europe.
The Grand Effie Jury will meet on 14 November to select the most effective, impactful work of the year that will serve as a benchmark for the path forward.
The winners will be announced during the free-to-attend virtual Effie Europe Awards Celebration on 30 November.