All-Ukrainian Advertising Coalition presents the results of participation of Ukrainian agencies in international Effie programs.

Every year Effie Awards Ukraine results are a base for the national effectiveness rankings of communications and media agencies, communications holding companies, marketers and brands of Ukraine. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world.

Additionally every year All-Ukrainian Advertising Coalition recognizes the most successful participant of international Effie programs, which includes results at European and global programs: Effie Awards Europe and Global Best of the Best Effie Awards.

This year, Effie Worldwide actively supported Effie Awards Ukraine and the Ukrainian advertising market as a whole. One of the initiatives was to provide Ukrainian agencies with free of charge participation in Global Best of the Best 2022 and Effie Europe 2022. Many Ukrainian agencies took advantage of this opportunity, 10 of which demonstrated good results.

The successes of Ukrainian agencies are counted according to the new methodology, which was announced by Effie Worldwide in January 2022.

This year, Postmen agency became the most successful Ukrainian participant in international Effie programs. The team received 20 points for the following awards:

·          Silver at Effie Awards Europe 2022 – Grains of Truth

·          Bronze at Effie Awards Europe 2022 – 150 names of Lesya Ukrainka

·          Finalist at Global Best of the Best Effie Awards 2022 – 150 Names of Lesya Ukrainka

Let's celebrate with our applause other Ukrainian participants:
Bickerstaff.734 (12 points), One Health agency (4), Rockets. Growth R&D (4), Isobar Ukraine (4), banda (2), Gres Todorchuk (2), MullenLowe Adventa (2), Saatchi & Saatchi Ukraine (2), Starcom Ukraine (2), WARTO Communications (2).

All-Ukrainian Advertising Coalition appreciates the cooperation with Effie Worldwide and is definitely happy with the success of Ukrainian agencies on the international arena. After all, this is a unique opportunity for Ukrainian projects to compete at the global and regional level for the recognition of the "best of the best" among the most effective campaigns in the field of marketing communications.