On the background of food price increase, leading company on the sunflower oil category and  premium brand in refined oil category managed significantly increase market share in volume. 

We managed to exceed targets due to insight, which contradicted communicational stereotypes of the category and touched deep feelings of target audience.

Instead of “ideal happiness around the family table”, TM “Oleina” used contradiction in relations between man and woman.   

True talk about what really woman waits in family relations influenced consumer more than rational proof-point about product.

Campaign not only attracted new consumers but also led loyal to choose TM “Oleina” more often. 

Agency - MullenLowe Adventa

Alexey Demin, Creative Director             

Olga Mamaeva, Business Development Director

Alexander Pletenetskiy, Art Director       

Second Agency - Mustang Research and Consulting

Client - SE “Suntrade”

Yevgeniya Roik, Head of marketing  department

Ganna Kraskovska, Oleina brand manager                  

Oleksander Falko, Junior brand manager

Juice is not a top-priority product bought by an average family during recession. That is why it is not an easy task to find and launch successfully a necessary product in this category. The needs of a big city dweller – energy, health, slenderness – require great efforts and self-improvement, and there is no simple solution. We offered this solution. All three needs were considered in each SKU of the range, which enabled us to launch a new product successfully, enhance the brand, and to take even more care for our consumers. 

Agency - Geometry Global Ukraine

Julie Mazour, Managing Director

Yana Isayenko, Group Account Director                              

Aleksandra Kuzmenko, Senior Account manager

Nadiia Trikoz, Creative Director                 

Sergey Yaroslavtsev, Creative Group Head

Client – Sandora LTD

Andriy Gotun, Senior Brand manager Sandora & Frutz               

Yuliia Miglovets, Brand Manager Sandora

This case is a really good example of using a cross-functional platform that combines on-line and off-line promotions, social function, image building and loyalty work for building integral and structured brand. It shows how brand develops within the project as well as together with project. Here the project itself has become a separate developing brand, where a Pit Bull brand exists as a part of it. So, in other words, having its own brand strength, the cross-functional platform of Pit Bull Battle also strengthens and develops its parent brand - Pit Bull

Agency - ODDEE Agency

BAZAR IVAN Creative Director

ALINA TSYGANOK Creative Supervisor

Client - New Products Group

Elena Selutina Director of Corporate Communications & PR 

Boris Tkachev  Director of Research & Strategy

Oksana Tsygankova Group brand manager (till march 2017)

LAUNCHING IMPORTED ALCOHOL BRANDS IN UKRAINE DIFFICULT AND EXPENSIVE

The key limitation lies in the plane of communication channels with the audience - from the conditionally permitted only legally accessible media and HoReCa.

Media. Despite the limitations, TV and the Internet are the main collectors of budgets for alcohol brands, which creates a huge clatter of advertising messages. If the Internet still can legally circumvent the ban on demonstration of the product and the voice of the brand name, then TV is only available in the "sponsorship" format - de facto it is direct advertising with a cut-down functionality. The effectiveness of building knowledge directly depends on the size of the budget.

HoReCa is a traditional channel for sampling a new alcoholic beverage, but it is extremely limited in the volume of the audience, with weak involvement and a huge cost of contact. Despite the fact that sampling is traditionally part of multi-million dollar sponsorship contracts with institutions, the total number of sample contacts can hardly overcome the mark of 50,000 servings per year.

In 2017, Bacardi-Martini takes the decision to launch the Martini & Tonic sub-brand - the recipe for easy easy-mix cocktails, which were supposed to begin a reboot of Ukrainians understanding of the culture of Martini consumption:

• Cocktail based on Martini Bianco - to expand the situation of consumption by women

• Cocktail on the basis of Martini Rosso - to recruit in the brand of men

OUR KEY CHALLENGE SEARCHED ALTERNATIVE - MORE EFFECTIVE - MODEL OF LAUNCHING SABBREND

Agency - ROCKETS Growth R&D

Vladislav Polonskiy, CEO

Maxim Boritko, creative director                    

Victoria Makarova, strategy director                   

Alisa Mikulich, managing director                    

Media Agency - OMD | Media Direction

Digital Agency - NEOS Digital

PR Agency - HOSHVA PR

Other Agency - NEBO Event Management

Client -  BACARDI-MARTINI UKRAINE

Anastasia Yershova , Sales and Marketing assistant

Sergey Ostapchuk, on-trade manager

Somersby with blueberry juice "blew up" the cider market and became the undisputed leader among non-Apple tastes. The audience eagerly shared posts and photos with a seasonal cider novelty. Millions of Ukrainians enjoyed cider with natural blueberry juice, and nonstandard BTL-activation attracted the attention of thousands of fashionistas who wanted to dye their hair in a trendy blueberry color. The wave of blueberry madness picked up bloggers, which helped increase brand interest among the target audience. Thanks to the blueberry rainy season that covered Ukraine, the results surpassed even the most daring expectations.

The Challenge: Become the number one cider among non-apple tastes.

The Idea: To rain down with seasonal blueberry on the territory of all Ukraine and organize incredible blueberry fun.

Bringing the Idea to Life: Fill TV and Internet with cool spots and dye hair of our craziest loyal consumers into the blueberry color.

The Results: The most successful launch comparing to all competitors

Agency -  PROVID

Kirill Chichkan, Creative Director                    

Olga Khanenko, Art Director               

Daria Gordiichuk, Copywriter

Andrii Myroniuk, Group Account Director                   

Maria Mazneva, Account Manager      

Media Agency - OMD Media Direction

Digital Agency - AGAMA Digital Group (Tribal Worldwide, Kyiv)

Client -  Carlsberg Ukraine

Dmitriy Pilipenko, Marketing Manager                   

Lesya Tarasenko, Senior Brand Manager               

Oksana Lening, Junior Brand Manager

For 3 years in a row Huggies leads the emotional communication, delivering the main brand
values. More than that: they carry the charity mission, drawing the attention of the society on
the children deprived of mother`s hugs and providing help for them.
In 3 years Huggies Elite Soft outran the leader in the segment in the main criteria (brand
awareness, market share, trial purchase).

Agency - ISD Group

Nataliya Tachinskaya, Creative Director, Executive producer

Nataliya Tachinskaya,Strategy Director: Mikhael Traverse; Art Director

Juliya Ovcharenko, Creative Group Head: Ihor Tulub ; Copywriter

Nadya Lugovskaya, Development: Andrew Sergeyev; Design

Vladimir Bilets, Account manager: Svetlana Myronchuk; Analyst

Aliya Nisapova, Copywriter

Client - Kimberly-Clark Ukraine

Echkenko Elena, brand-manager

Anastasiya Gorishnyakova, Marketing Director, Ukraine & Central Europe

Veet Sensitive Precision Trimmer launch was aimed to challenge the trimmer category as well as to compete with the regular razors in women’s daily routine. The project is a great example of non-standard approach to engaging users in digital channel. Our emotional campaign showed that women are tender and they deserve better.


Agency -  Hoshva DGTL

Anton Yatsenko, Head of Strategy                  

Nataliya Potasheva, Client Service Director                  

Alyona Sylchuk, Account Manager                                                        

Evgen Madenov, Art Director

Second Agency - Hoshva PR 

Media Agency -    Media Expert

Client -  Reckitt Benckiser Household & Healthcare Ukraine

Oleg Spivak, Marketing Director        

Olha Etke, Junior Activation Manager Veet

Bobotic is a drug for treatment of newborns’ intestinal colic. The main competitors are on TV with large media scales, where they show traditional videos  "problem – solution».

But the means for newborns don’t have a permanent target audience. The group of people who are wondering how to save a baby from colic quickly and safely changes every 2-3 months.

That’s why we turned to young parents living in a world of rapidly emerging and just as rapidly losing their relevance trends.

They are prone to quick methods of solving problems and don’t want to think about how to cook dill water.

Agency -   BART&FINK

Oleg Tomin, Creative Director                   

Misha Fishchenko, Copywriter   

Katya Chanysheva, Copywriter   

Petro Didenko, Head of Art Department

Iryna Kozachenko, Art Director

Client - Polpharma Ukraine

Irina But, Marketing Director                   

Olena Boichenko, Product Manager                    

Medical brands are not used to create fun & engaging content, because they still think that “people won’t get it seriously”. But sometimes (and this project proves that) it’s better to create a positive emotions & have fun even when we’re talking about such serious things as diabetes, prostate cancer or heart attack. This approach has shown it’s effectiveness and we already exceeded the planned KPI by 2 times. In addition, 2017 year results are dozens times higher than the previous year results. That’s why, we believe that this project deserves better!

Agency -  Hoshva DGTL

Anton Yatsenko, Head of Strategy                   

Nataliya Potasheva, Client Service Director                  

Anna Mizina, Account Manager                   

Irina Kolokot, Account Manager                   

Yana Bogdanova, Art Director  

Second Agency - Hoshva PR

Client -    Synevo Ukraine

Bogdan Kidon, Head of Marketing and Sales Synevo Ukrainе                 

Increase in sales in the category of large household appliances through the promotion of the category "Refrigerators"

The Challenge: To support the dynamics of sales growth

The Idea: Show that in Comfy a large selection of technology

Bringing the Idea to Life: With the help of the song they told about a wide range of equipment

The Results: leadership in the sale of refrigerators

Agency - Banda agency

Creative director — Pavlo Vrzhesch

Head of art — Yegor Petrov

Creative director — Alexandra Doroguntsova

Creative director — Taras Dzendrovskyy

Art director - Yury Kuznetsov

Copywriter — Sergey Vorvyhvost

Account manager — Daryna Gavrilova

Client – COMFY

Marketing director — Natalia Koshevaya

Head of Brand and Digital Marketing — Alexander Zhilyaev

Head of Marketing Communication — Tatyаna Kornienko

Thanks to the fact that we have creatively shown a large assortment of smartphones in Comfy stores, sales have increased in a short period of time/

The Challenge: COMFY encountered a problem: according to research, a significant part of consumers consume COMFY exclusively as a store for large household appliances. Some buyers did not even know that COMFY is selling smartphones.

The Idea: Tell and show that in the stores Comfy a lot of smartphones, the sea of smartphones.

Bringing the Idea to Life: In the video we literally showed the sea from smartphones with the help of special visual techniques

The Results: Sales increased significantly over the same period last year

Agency - Banda agency

Creative director — Pavlo Vrzhesch

Head of art — Yegor Petrov

Art director - Yury Kuznetsov

Copywriter — Roman Gurbanov

Account manager — Daryna Gavrilova

Client – COMFY

Marketing director — Natalia Koshevaya

Head of Brand and Digital Marketing — Alexander Zhilyaev

Head of Marketing Communication — Tatyаna Kornienko

For 3 years in a row Huggies leads the emotional communication, delivering the main brand
values. More than that: they carry the charity mission, drawing the attention of the society on
the children deprived of mother`s hugs and providing help for them.
In 3 years Huggies Elite Soft outran the leader in the segment in the main criteria (brand
awareness, market share, trial purchase).

Agency -  ISD Group

Creative Director, Executive producer:Nataliya Tachinskaya;

Strategy Director: Mikhael Traverse; Art Director:Nataliya Tachinskaya;

Creative Group Head: Ihor Tulub ; Copywriter: Juliya Ovcharenko;

Development: Andrew Sergeyev; Design: Nadya Lugovskaya;

Account manager: Svetlana Myronchuk; Analyst: Vladimir Bilets.

Client - Kimberly-Clark Ukraine

Echkenko Elena, brand-manager

Anastasiya Gorishnyakova, Marketing Director, Ukraine & Central Europe

On the background of the growing market and great sales of KIA in 2016, it was crucial to maintain the dynamics. The company has chosen the bold and unique decision for the automotive category – to become the partner of National Selection to Eurovision Song Contest 2017. Therefore KIA has risen from fifth to third position on the market.

Agency -   Starlight Brand Content

Nataliia Franchuk, Head of the National selection to Eurovision

Julia Grytsenko, Sponsorship Specialist of the STB Commercial Dep.

Alena Slutska, Head of Sales          

Iryna Kaminska, Project Manager            

Olena Shramko, Head of Analytical Department

Client -    FALCON-AUTO

Olena Yakovleva, Head of Advertising and Public Relations Department

In 2017 international roaming segment still remains not highly developed, therefore traditional competition within the segment didn’t have great potential. We have chosen the strategy of segment development. Many travelers used to turn their phone off travelling abroad, because they used to regard international roaming as expensive and uncontrollable.

Our advertising campaign has successfully overcome the set of business and communication goals and initiated a global change in the behavior pattern of mobile subscribers in roaming. Thanks to the offer from Kyivstar and its communications, we clearly and fascinatingly explained to Ukrainians that in roaming you really have not worry about the fact that the money on the account will suddenly end.

Agency - Serviceplan Ukraine

Igor Klymenko, Creative Director

Vasiliy Tanasiychuk, Executive Creative Director

Volodymyr Denys, Art Director

Elena Yakovleva, Client Service Director

Alina Boiko, Account Manager

Media Agency - Starcom

Digital Agency - Wizard Postproduction & Digital

Client - Kyivstar JSC

Pavel Daniman, Marketing Director

Yuriy Chornenkiy, Head of Marketing Communications Department

Mariya Kyrylyuk, Brand Manager

In 2015 mobile operators surprised users with plenty of new opportunities provided by digital communication. At first, companies competed mainly for innovators.

Just like the other operators, we continued to open up new technologies. However, we paid much more attention to the search of opportunities to create high-quality 3G experience for people who consider human values more important than trends and innovations.

Our advertising campaign is interesting because it showed the product part, but we made 3G not only a technology but also provided it with real human value. In addition, the indicators of its effectiveness fully met the goals.

Agency - Serviceplan Ukraine

Igor Klymenko, Creative Director

Vasiliy Tanasiychuk, Executive Creative Director

Oleg Prystupa, Art Director

Elena Yakovleva, Client Service Director

Yevgeniya Dubovik, Account Manager

Media Agency -      Starcom

Digital Agency -   Wizard Postproduction & Digital

Client -   Kyivstar

Pavel Daniman, Marketing Director

Yuriy Chornenkiy, Head of Marketing Communications Department

Anna Chikalova, Brand Manager

A non-standard approach was chosen in order to announce the launch of the new site and show its functionality, advantages and convenience of making purchases through the site.

The Challenge: Tell that Comfy has a new site and show its capabilities.

The Idea: Show the advantages of a new site in a non-standard way.

Bringing the Idea to Life: Have made a virus/ non-standard video review.

The Results: Increase sales through the site.

Agency - Banda agency

Creative director — Pavlo Vrzhesch

Head of art — Yegor Petrov

Art director - Yury Kuznetsov

Copywriter — Sergey Vorvyhvost

Account manager — Daryna Gavrilova

Client – COMFY

Marketing director — Natalia Koshevaya

Head of Brand and Digital Marketing — Alexander Zhilyaev

Head of Marketing Communication — Tatyаna Kornienko

In situation of quick growth of the new marketplace format and thwarting of e-commerce market expansion in fashion segment Leboutique outdone the numbers of successful 2016 year and secured the financing of large-scale business transformation for 2017.

Agency – PROVID

Kirill Chichkan, Creative Director                    

Illya Onufrienko, Art Director               

Kateryna Melnyk, Copywriter

Yuliya Shvedun, Account Director                    

Viktoriya Tertychna, Account Executive   

Media Agency - OMD Media Direction 

Client -  Leboutique

Roman Onyshchenko, CEO

The problem is – a lot of people think that Rozetka sells only home appliances and electronics. “Rozetka” means plug. Probably that’s the problem – people strongly associate the name with home appliances. So we decided to add one more word, which would describe the range of products much better. If one could describe Rozetka in 1 word, it definitely would be the world’s longest word ever.  In order to underline our main message that “Rozetka’s got everything and even more” we’ve launched “The longest word” campaign. As a result – the knowledge of Rozetka’s universality got much better. Rozetka occupies leading positions even in new categories.

Agency - Havas Ukraine

Kateryna Ilchenko, director                   

Tetiana Sakhniuk, client service director                   

Ivan Akinin, creative director                  

Oleg Boroday, copywriter                   

Olena Stefanovska, account director       

Client -  Rozetka

Eugene Obrazok, marketing director                    

A long time ago METRO was a desired place for shopping for final costumers. But when a lot of supermarkets appeared close to door everyone forgot about Metro with cards system only for self-employed and located in remoted area. Brand opened its doors for everyone and launched new communication platform «Wholesale for all» to re-conquer costumers. During two years we were revealing that Metro added new meaning of wholesale, namely: wholesale is not only for self employed, it is for everyone; wholesale is for all life situations and begins with only 3 items; wholesale is truly low prices,  and after all wholesale is  joyful. As the result sales growth outpaces the category growth  by 1.5 items during last two years.

Agency -   Ogilvy & Mather Ukraine

Tatyana Dzen, Associate Creative Director                  

Evgeniya Dzyubenko, Associate Creative Director                  

Alex Yavorskiy, Copywriter                 

Tatyana Bazhanova, Account Director                   

Elena Melnichenko, Account Manager         

Media Agency -   OMD Media Direction    

Client - METRO Cash & Carry Ukraine

Vadim Ishchenko, Marketing Manager                   

Oksana Andreyeva, Senior specialist on advertising and marketing activities                    

Our idea was based on the idea that the new Comfy becomes the strongest competitor for itself. For us, the only way to achieve success is to be a little better than yesterday. Such a philosophy allows us not to limit ourselves to communication only about prices. We say that we try to be better in everything than we were yesterday.

Agency - Banda agency

Creative director — Pavel  Vrzhesch

Head of art/Director — Yegor Petrov

Art director – Yuriy Kuznetsov

Copywriter — Sergey Vorvikhvost

Account manager — Daryna Gavrilova

Client – COMFY

Marketing director — Natalia Koshevaya

Head of Brand and Digital Marketing — Alexander Zhilyaev

Head of Marketing Communication — Tatyаna Kornienko

In situation of quick growth of the new marketplace format and thwarting of e-commerce market expansion in fashion segment Leboutique outdone the numbers of successful 2016 year and secured the financing of large-scale business transformation for 2017.

Agency -   PROVID

Kirill Chichkan, Creative Director                    

Illya Onufrienko, Art Director               

Kateryna Melnyk, Copywriter

Yuliya Shvedun, Account Director                    

Viktoriya Tertychna, Account Executive          

Media Agency -    OMD Media Direction

Client -  Leboutique

Roman Onyshchenko, CEO

Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet.

Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine. 

Agency – Kinograf

Vitaliy Kokoshko, CEO                   

Olga Kokoshko, Strategy Director

Oleg Kiselitsa, Creative Director                    

Bogdana Zayets, Copywriter                   

Yevgeniy Petrusenko, Art Director

Marta Simanovich, Designer

Second Agency -    Rapport Belgium

Media Agency -  UM (Universal McCann)

Client -      Beer Point

Andrey Fesenko, Director

There were no similar products in Ukraine before the launch of "KinoMama" sessions! We were able to create a new product and to find an unfilled niche not only in the growing film market, but also in the whole entertainment field. Our discovered audience - digital moms - allowed solving business problems. Without any investments in PR, we received a large number of positive reviews in the national media. We created a product: unique and in-demand for our market.

Agency – Postmen

Yaroslav Vedmid, CEO

Olga Sytnik, Account Manager

Anna Seniuk, Art Director

Natalia Kuzmina, Craft designer

Kateryna Melnyk, Media Analyst

Client - Planeta Kino

Oksana Khvalova, Director of cinemas in Lviv

The story is about how effective media and creative strategy can put cash loand in bank on the new level of sales thanks to repositioning to a new target audience with better solvency level.

Successfully chosen format of 10” video communication with bright idea, with was not used for banking category before, make this product very visible in aggressive environment of banking advertising.

Agency - TMA Communications

Uriy Gorbachevskiy, Creative Director

Mikhael Karapetyan,  Senior Copywriter

Anna Tsarenko, Group Account Director

Ludmila Kosovych, Strategic Director                  

Viktoriya Prihodko, Senior Account Manager

Client – Kredobank

Yaryna Zozulya,  Head of Marketing Department 

Khrystyna Loktyeva, Deputy Head of Marketing Department        

Museum of News, devoted to the 20th anniversary of “TSN”, has become an unprecedented project that collected over 100 unique exhibits of 26 years of the history of independent Ukraine and told visitors about 6 000 major pieces of news of our country. It was visited by 100,000 people in 3 weeks, collected 3.078.640 hryvnias of income from the cost of entrance tickets that were transferred to the development of cultural projects of "Mystetskyi Arsenal", sold 10,000 copies of TSN branded merchandise, and had the media coverage of 30,000,000 people.

Agency - Gres Todorchuk PR

Yaroslava Gres, CEO            

Oleksandr Todorchuk, creative director   

Vita Nozdracheva, project manager               

Kateryna Nikolaenko, project manager            

Sergiy Sofin, designer              

Maria Artemenko  head of PR  

Dariia Yuzhakova, designer            

Anastasia Titova, PR manager          

Ludmyla Gytsevych, PR manager 

Julia Solovey, PR manager                                      

Anna Andrusenko, PR manager                    

Daria Lubimova, PR manager

Olena Konkova, PR manager

Other Agency - Mystetskyi Arsenal

Client  -  1+1 media group

Oleksandr Tkachenko, CEO

Svitlana Paveletska, head of corporate communications and PR               

Serhij Popov, head of news department                    

Anatolij Shved, technical director at TSN              

Olena Nesmijan, deputy director of news department

Ella Belostotska, editor

Hanna Nechaj, PR manager

Work.ua inspires you to act. We stopped talking about numbers and became something more than just a convenient website. We have become for our users a friend who always believes in an excellent outcome, believes in him and inspires for more.

Agency - Banda agency

Creative director — Pavel  Vrzhesch

Strategy director — Yaroslav Serdyuk

Head of art — Yegor Petrov

Strategist — Anya Bosa

Art director — Yuriy Kuznetsov

Account director — Nastya Guzova

Media Agency - Navigator Media

Client - Work.ua

CEO – Arthur Mikhno

Creative director – Andriy Borovyk

Kiev, one of the greenest cities in Europe, has become a giant dog toilet. And it’s not a surprise: less than 1% of dog owners, walking with their pets in public places, clean the excrements after them. But at the same time 78% of Ukrainians consider themselves as Europeans.

And cleaning dog feces is not just an aesthetic problem. In the poop, there are dangerous bacteria for human.  Therefore, this situation affects negatively on the living conditions of us all.

PO “Tse Nash Kyiv” tried to solve this problem, borrowing the European experience. But there were no changes in situation…

Agency - TWIGA’Idea

Svetlana Stepanenko, CEO TWIGA Ukraine                 

Ihor Sheykin, Creative Director  TWIGA’Idea

Kateryna Velgan, Concept Project Director TWIGA’Idea

Natalia Bulbuk, Project manager TWIGA Ukraine

Roman Shykhutsky, Managing Director Media First Ukraine

Second Agency - Studio7

Media Agency - Media First

Digital Agency - TWIGA Digital

Client - Public Organization «Tse Nash Kyiv »

Dmitry Fedorenko, Director

Among many social videos in support of the army and constant repetition of insights frequently covered by "direct competitors", "Ballad of the Infantry" became a real 2-minute movie that highlighted heroism in a new way and showed the reality of life and service of the largest unit of the Armed Forces of Ukraine, which undeservingly remained behind the scenes. An image that was used as the basis of the campaign was a simple soldier's shovel; traditionally representing "an instrument of humiliation of the infantry", in our video it became a new symbol of the Ukrainian Ground Forces. Let’s exceed the target for contract recruitment and return mobilized Ukrainian soldiers home. Let’s stop the next wave of mobilization!

Agency - TABASCO GROUP

Aleksandr Smirnov, Creative Director, Partner                  

Yevhen Sazhniev, Art Director              

Olga Zhegulina, Producer 

Victoria Enkina, Client Service Director     

Second Agency - Consulting company «K&K Group»     

Other Agency -  Production House «Lime Lite Studio»  

Client - Command of the Ground Forces of the Armed Forces of Ukraine

Among many social videos in support of the army and constant repetition of insights frequently covered by "direct competitors", "Ballad of the Infantry" became a real 2-minute movie that highlighted heroism in a new way and showed the reality of life and service of the largest unit of the Armed Forces of Ukraine, which undeservingly remained behind the scenes. An image that was used as the basis of the campaign was a simple soldier's shovel; traditionally representing "an instrument of humiliation of the infantry", in our video it became a new symbol of the Ukrainian Ground Forces. Let’s exceed the target for contract recruitment and return mobilized Ukrainian soldiers home. Let’s stop the next wave of mobilization!

Agency - TABASCO GROUP

Aleksandr Smirnov, Creative Director, Partner                  

Yevhen Sazhniev, Art Director              

Olga Zhegulina, Producer 

Victoria Enkina, Client Service Director         

Second Agency - Consulting company «K&K Group»

Other Agency - Production House «Lime Lite Studio»

Client - Command of the Ground Forces of the Armed Forces of Ukraine

Beer Point, a Kyiv pub, has been on the market for 8 years. There are no trends or news in it, but the pub had to create a stir and gain new customers. The media placement budget was as low as $3,000.

Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. Owing to the viral effect the pub has become well-known in Ukraine

Agency – Kinograf

Vitaliy Kokoshko, CEO                   

Olga Kokoshko, Strategy Director

Oleg Kiselitsa, Creative Director                    

Bogdana Zayets, Copywriter                   

Yevgeniy Petrusenko, Art Director

Marta Simanovich, Designer

Second Agency - Rapport Belgium

Media Agency - UM (Universal McCann)

Client -    Beer Point

Andrey Fesenko, Director

Less than a month before the launch of “DEC life school”, the percentage of pupils’ shortage was 42%. Fee rate is 5 times higher than the average market price. The main challenge was that the entire budget planned for the launch of the school was spent on its inventory. Having a zero budget for marketing, in just 6 days we created a Facebook video that has around 2 000 000 views and increased the number of subscribers by 717%. We attracted 15 new clients who would bring $ 135,000 in one academic year to the school budget.

Agency - Gres Todorchuk PR

Yaroslava Gres, CEO

Oleksandr Todorchuk, creative director          

Julia Solovey, team leader               

Andrij Buldakov, videocontent manager

Client - DEC life school

Natalia Tarchenko, co-founder of “DEC life school”            

Svitlana Zaluzhna, head of project at “DEC life school”, innovations director          

Svitlana Bulkahova, academic director at “DEC life school”               

Iryna Bondarenko, brand manager at “DEC life school”

Bukovel is №1 ski resort in Eastern Europe in terms of growth dynamics.

Its business approach is to make customers buy skipasses before the season starts.

Having noticed that the last sales day brings by 88% more revenues than any other sales day, we decided to increase the revenues by creating other new peak days.

We found that special day for our ‘snow audience’ to celebrate. The day of first snow became our White Wednesday.

We provoked strong emotions and combined them with a social media post that sales. As the result we spent 0 UAH and exceeded our goal by 9,8%.

Agency - Postmen DA

Yaroslav Vedmid, CEO               

Yuiia Havron, Account Director        

Oleksandra Kazarina, Head of Media      

Anna Seniuk, Art Director

Igor Atamachuk, motion designer

Client – Bukovel

A long time ago METRO was a desired place for shopping for final costumers. But when a lot of supermarkets appeared close to door everyone forgot about Metro with cards system only for self-employed and located in remoted area. Brand opened its doors for everyone and launched new communication platform «Wholesale for all» to re-conquer costumers. During two years we were revealing that Metro added new meaning of wholesale, namely: wholesale is not only for self employed, it is for everyone; wholesale is for all life situations and begins with only 3 items; wholesale is truly low prices,  and after all wholesale is  joyful. As the result sales growth outpaces the category growth  by 1.5 items during last two years.

Agency - Ogilvy & Mather Ukraine

Tatyana Dzen, Associate Creative Director                  

Evgeniya Dzyubenko, Associate Creative Director                  

Alex Yavorskiy, Copywriter                 

Tatyana Bazhanova, Account Director                   

Elena Melnichenko, Account Manager 

Media Agency - OMD Media Direction  

Client - METRO Cash & Carry Ukraine Ltd                   

Vadim Ishchenko, Marketing Manager                   

Oksana Andreyeva, Senior specialist on advertising and marketing 

Pay for Peaceful Sleep is the case showing how to creatively solve the problem of decreasing donation for ATO zone army needs caused by the ignorance to the war arising among Ukrainians. As the idea foresaw a very peculiar way to use both application developed under it and the media materials, campaign realization required little investment. Yet, as the result, not only did the Fund slowed down the decrease in donations, but also received a new tool for raising funds.

Agency - AGAMA digital group (Liquid7)

Artem Karelin, Creative director

Maxim Boritko, Creative director

Mariya Chaplinskaya, copywriter

Kristina Kachmar, Art director

Daria Ponomarenko, designer

Andrey Galak, QA

Nikita Karpov, QA

Sergey Uperenko, project manager

Dmytro Grushevskyy, Digital director

Alexey Novikov, Digital creative director

Olga Buzunova, Managing director 

Second Agency - Talan Communications (Talan Group) 

Client - Charitable foundation “Come Back Alive”

Vira Prokhyra, PR-coordinator                     

Vitaliy Deynega, Founder                    

Beer Point, a Kyiv pub, has been on the market for 8 years. There are no trends or news in it, but the pub had to create a stir and gain new customers. The media placement budget was as low as $3,000. The classic approach to media would hardly work given the tasks and the available budget, so we’ve taken a new look at media. 

To create a stir around Beer Point, we’ve placed an ad 2,000 km away from the pub – in Brussels, in front of the building of the European Parliament. Beer Point promised to stand free beer to all members of the European Parliament for visa-free travel for Ukrainians.

The viral effect has made the pub popular both in Belgium and in Ukraine. 

Agency – Kinograf

Vitaliy Kokoshko, CEO                   

Olga Kokoshko, Strategy Director

Oleg Kiselitsa, Creative Director                    

Bogdana Zayets, Copywriter                   

Yevgeniy Petrusenko, Art Director

Marta Simanovich, Designer

Second Agency -    Rapport Belgium

Media Agency -  UM (Universal McCann)

Client -      Beer Point

Andrey Fesenko, Director

There were no similar products in Ukraine before the launch of "KinoMama" sessions! We were able to create a new product and to find an unfilled niche not only in the growing film market, but also in the whole entertainment field. Our discovered audience - digital moms - allowed solving business problems. Without any investments in PR, we received a large number of positive reviews in the national media. We created a product: unique and in-demand for our market.

Agency – Postmen

Yaroslav Vedmid, CEO

Olga Sytnik, Account Manager

Anna Seniuk, Art Director

Natalia Kuzmina, Craft designer

Kateryna Melnyk, Media Analyst

Client - Planeta Kino

Oksana Khvalova, Director of cinemas in Lviv

The category of make-up cosmetics in Ukraine is highly differentiated and is represented by a huge number of brands that are fighting for popularity among users. The threat from own brands of trading networks and direct sellers via catalogs constantly grows.

For Maybelline New York it was increasingly hard to keep the leadership position in the category of make-up cosmetics, which reflected in the decline in market share in 2016. Also, according to the results of the study, it turned out that the consumer is not ready to pay more for the value of the brand, believing that its products could be cheaper. Increasing the value in the perception of the consumer was possible only through strong image support and the formation of an emotional connection with the brand.

For successful communication with the goal of retaining market leadership and building the image of Maybelline New York, standard communication with high coverage was not enough. That's why we used the insights of our audience to build a single communication platform that would convey the brand positioning and help build a connection with the consumer.

The main media channel for our audience of young girls is digital, and preference for online time spent - watching videos with relevant content. The main channel for video consumption is YouTube.

That's why we decided to create video content with the coolest brand ambassador and use YouTube brand channel as the main point of contact with the audience.

Make-up lessons, fun product videos, engaging contest mechanics - all this together was so interesting to our audience that the growth of YouTube channel and involvement in content surpassed all our boldest expectations!

We can proudly say that thanks to a set of solutions based on the study of the motives and interests of the target audience, the brand managed to achieve incredible business results, as well as media efficiency indicators.

Agency - TV lab

Olexandr Khmyrov, Executive producer, Director

Olena Gusak, Alina  Producers

Viktoria zaliznyuk, Producers

Matochkina Alina, Producers

Nikita Bulgakov, Director

Katya Tyurina, Director

Katya Miazova, Director

Ruslan Mingazirov, DOP

Andrew Yakovlew, DOP

Dmitry Pustovarov  Editor

Oleksandr Dysenko, Compositing

Oleksandr Troshilo, Motion graphics 

Second Agency - Zenith

Client - L’Oréal

Zhylina Tatiana Vladimirovna, Marketing manager makeup category L’Oreal Paris, Maybelline NY                   

Kobets Alina Nikolaevna, Digital Manager Consumer Product Division                    

Kulikova Maria Sergeevna, Product Manager Maybelline NY                    

This case is a really good example of using a cross-functional platform that combines on-line and off-line promotions, social function, image building and loyalty work for building integral and structured brand. It shows how brand develops within the project as well as together with project. Here the project itself has become a separate developing brand, where a Pit Bull brand exists as a part of it. So, in other words, having its own brand strength, the cross-functional platform of Pit Bull Battle also strengthens and develops its parent brand - Pit Bull.

Agency - ODDEE Agency

BAZAR IVAN Creative Director

ALINA TSYGANOK Creative Supervisor

Client - New Products Group

Elena Selutina Director of Corporate Communications & PR 

Boris Tkachev  Director of Research & Strategy

Oksana Tsygankova Group brand manager (till march 2017)

Clients, whose first contact with the brand occurred via posts in social networks as part of the Oscartotalizer campaign, strengthened the target core of the brand, which brings the company 80% of revenue. Working with the client through a single digital channel has allowed us to build a loyal audience and generate millions of revenues. 

Agency - Postmen

Yaroslav Vedmid, CEO         

Olga Sytnik, Account Manager                   

Anna Seniuk, Art Director  

Natalia Kuzmina, Craft designer

Kate Lutaya, Editor

Client - Planeta Kino

Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet.

The pub has had no budget for a long-term coherent campaign. The shot must have been quick and precise.

Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.

The pub continues to reap the rewards of such bright single involvement.

Agency – Kinograf

Vitaliy Kokoshko, CEO                   

Olga Kokoshko, Strategy Director

Oleg Kiselitsa, Creative Director                    

Bogdana Zayets, Copywriter                   

Yevgeniy Petrusenko, Art Director

Marta Simanovich, Designer

Second Agency - Rapport Belgium

Media Agency - UM (Universal McCann)

Client -    Beer Point

Andrey Fesenko, Director

Traditions of hospitality that unite us. We tried to support this image of "Lvivske" with sponsorship of Eurovision. After overcoming stereotypes about the contest, we managed to unite the male audience around the popular "female" contest.

We have found what unites Ukrainians today as it did 300 years ago – traditions of hospitality. And Eurovision was a great occasion to open Ukraine to European guests and to unite – together with "Lvivske".

Agency - THINKMcCANN

Yevhen Kaminsky, Creative Director

Julia Storchak, Creative Group Head

Svitlana Polohaylo, Senior Art Director

Kateryna Sokol, Art Director

Olga Kutuzova, Group Account Director

Viktor Ilin, Account Manager

Yuriy Sklyaruk, Producer

Second Agency - MOMENTUM

Media Agency - OMD Media Direction

Digital Agency - AGAMA Digital Group (Tribal Worldwide, Kyiv)

Client - Carlsberg Ukraine

Andriy Otroschenko, VP Marketing

Taras Matsypura, Marketing Manager

Anton Panasenko, Brand Manager

Katerina Chmil, Brand Manager

Anton Gorbatyuk, Junior Brand Manage

Olga Radchenko, Trademark Specialist

Due to specially developed system SMAI - social media artificial intelligence – we have reached a qualitatively new level of coverage and engagement of the audience, compared to previous years.

With our smart bot that was provided with a script containing 35 different invitations to Kyiv Sotka, we automatically left comments on every post in Facebook. We launched the automated process of leaving comments in real time. We placed 600 comments, with a velocity of 1 comment in 20 seconds! We exceeded our aim at 20% and got response from every third contacted! 

Agency - Tabasco Group

Aleksandr Smirnov, Creative Director, Partner                  

Aleksandr Koptev, Creative Group Head                 

Victoria Enkina, Client Service Director

Digital Agency - Sigma Digital

Other Agency - Full Contact

Client -Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk

Traditions of hospitality that unite us. We tried to support this image of "Lvivske" with sponsorship of Eurovision. After overcoming stereotypes about the contest, we managed to unite the male audience around the popular "female" contest.

We have found what unites Ukrainians today as it did 300 years ago – traditions of hospitality. And Eurovision was a great occasion to open Ukraine to European guests and to unite – together with "Lvivske".

Agency - THINKMcCANN

Yevhen Kaminsky, Creative Director

Julia Storchak, Creative Group Head

Svitlana Polohaylo, Senior Art Director

Kateryna Sokol, Art Director

Olga Kutuzova, Group Account Director

Viktor Ilin, Account Manager

Yuriy Sklyaruk, Producer

Second Agency - MOMENTUM

Media Agency - OMD Media Direction

Digital Agency - AGAMA Digital Group (Tribal Worldwide, Kyiv)

Client - Carlsberg Ukraine

Andriy Otroschenko, VP Marketing

Taras Matsypura, Marketing Manager

Anton Panasenko, Brand Manager

Katerina Chmil, Brand Manager

Anton Gorbatyuk, Junior Brand Manage

Olga Radchenko, Trademark Specialist

How among a huge number of brands in the category and under conditions of total economy, deliver to the consumer brand value and justify a higher price for the product?

Purina One sets an ambitious goal - not just to declare the brand RTB, but to give opportunity to feel the results through own experience via unique activation-testing and increase brand consideration for purchase.

Completely relying on the quality of the product, the brand allowed target its audience to become a brand advertisement themselves, provoking the consumer's confidence, the brand turned its consumers into Purina One's ambassadors.

The tactical decision to achieve the goals at the initial stage was transformed into a permanent platform “3 weeks” - a visible result of Purina One.

Agency - THINKMcCANN 

Julia Storchak, Creative Group Head

Marian Shum, Art Director

Olena Gnucheva, Senior Copywriter

Anna Bobina, Account Director

Oksana Shkilniuk, Junior Account Manager

Second Agency - Zenith

Client - Nestlé Ukraine LLC

Tetiana Sviatenko, Communication and Marketing Excellence Director               

Mark El Khoury, Business Executive Manager   

Irina Rayetskaya - Senior brand manager               

Daria Bilonozhko, Brand manager                

Kateryna Kryzhanovska, Media & Digital Manager                    

Yuriy Polishchuk, Digital marketing manager

For​ ​3​ ​years​ ​in​ ​a​ ​row​ ​Huggies​ ​leads​ ​the​ ​emotional​ ​communication,​ ​delivering​ ​the​ ​main​ ​brand values.​ ​More​ ​than​ ​that:​ ​they​ ​carry​ ​the​ ​charity​ ​mission,​ ​drawing​ ​the​ ​attention​ ​of​ ​the​ ​society​ ​on the​ ​children​ ​deprived​ ​of​ ​mother`s​ ​hugs​ ​and​ ​providing​ ​help​ ​for​ ​them. In​ ​3​ ​years​ ​Huggies​ ​Elite​ ​Soft​ ​outran​ ​the​ ​leader​ ​in​ ​the​ ​segment​ ​in​ ​the​ ​main​ ​criteria​ ​(brand awareness,​ ​market​ ​​ ​share,​ ​trial​ ​purchase). 

Agency - ISD Group

Nataliya Tachinskaya, Creative Director, Executive producer

Nataliya Tachinskaya,Strategy Director: Mikhael Traverse; Art Director

Juliya Ovcharenko, Creative Group Head: Ihor Tulub ; Copywriter Nadya Lugovskaya,

Development: Andrew Sergeyev; Design

Vladimir Bilets, Account manager: Svetlana Myronchuk; Analyst

Aliya Nisapova, Copywriter

Client - Kimberly-Clark Ukraine

Echkenko Elena, brand-manager

Anastasiya Gorishnyakova, Marketing Director, Ukraine & Central Europe

New Year and Christmas holidays are the period of retailers highest activity. Customers have to deal with huge amounts of advertising messages. And every player tries to attract with different promo campaigns and better prices for anchor products (e.g. caviar)

Every player is ready to lower the margin for increasing sales.

NOVUS was not ready to act in this way. But how can be the sales increased without giving up marginality?

Agency - ROCKETS Growth R&D

Vladislav Polonskiy, CEO

Maxim Boritko, creative director                   

Victoria Makarova, strategy director                   

Alisa Mikulich, managing director                   

Marketing Services Agency - MAG MS

Client – NOVUS

Elena Berezhnaya, Communications manager

The young generation of consumers does not appreciate classical drinks, but prefers cocktails. The players fix the original, but simple recipes: Bacardi & Cola, Finlandia & Tonic, Aperol Spritz, etc. People are used to that Martini is drunk in pure form or with vodka (James Bond cocktail). There were no new ways to meet the preferences of young consumers.

Since the 70's, Martini had an original recipe for a refreshing summer cocktail Martini & Toniс. In Ukraine, a cocktail appeared two years ago, but was not focal in communication.

In 2017, the cocktail Martini & Tonic decided to make a focal point in communication to promote Martini in the summer season.

In fact, Martini & Tonic became the new Martini sub-brand.

Agency - ROCKETS Growth R&D

Vladislav Polonskiy, CEO

Maxim Boritko, creative director                   

Victoria Makarova, strategy director                   

Alisa Mikulich, managing director     

Digital Agency -   NEOS Digital

PR Agency - HOSHVA PR

Other Agency  -  NEBO Event Management

Client - BACARDI-MARTINI UKRAINE

Anastasia Yershova , Sales and Marketing assistant

Sergey Ostapchuk, on-trade manager

New Year and Christmas holidays are the period of retailers highest activity. Customers have to deal with huge amounts of advertising messages. And every player tries to attract with different promo campaigns and better prices for anchor products (e.g. caviar)

Every player is ready to lower the margin for increasing sales.

NOVUS was not ready to act in this way. But how can be the sales increased without giving up marginality?

Agency - ROCKETS Growth R&D

Vladislav Polonskiy, CEO

Maxim Boritko, creative director                   

Victoria Makarova, strategy director                   

Alisa Mikulich, managing director                   

Marketing Services Agency - MAG MS

Client – NOVUS

Elena Berezhnaya, Communications manager

Kiev, one of the greenest cities in Europe, has become a giant dog toilet. And it’s not a surprise: less than 1% of dog owners, walking with their pets in public places, clean the excrements after them. But at the same time 78% of Ukrainians consider themselves as Europeans.

And cleaning dog feces is not just an aesthetic problem. In the poop, there are dangerous bacteria for human.  Therefore, this situation affects negatively on the living conditions of us all.

PO “Tse Nash Kyiv” tried to solve this problem, borrowing the European experience. But there were no changes in situation…

Agency - TWIGA’Idea

Svetlana Stepanenko, CEO TWIGA Ukraine                 

Ihor Sheykin, Creative Director  TWIGA’Idea

Kateryna Velgan, Concept Project Director TWIGA’Idea

Natalia Bulbuk, Project manager TWIGA Ukraine

Roman Shykhutsky, Managing Director Media First Ukraine

Second Agency - Studio7

Media Agency - Media First

Digital Agency - TWIGA Digital

Client - Public Organization «Tse Nash Kyiv »

Dmitry Fedorenko, Director

We created an effective brand communication system for WGU with its own managed platform and measurable promotion channels. Having launched an advertising campaign in June 2016, it took only 1,5 month to get the first object rented. In February 2017, all the client's objects were rented directly without the participation of intermediary agencies, respectively, commission payments on the objects were 0 UAH.

Agency - CF.Digital

Yuliana Kobylinskaya - Project manager

Eva Shnaider - UX Designer 

Anastasia Karida - Promo project manager

Aleksey Oksymets - Marketing Analyst

Vladymyr Yarmolenko – Front-end

Client - Winner Group Ukraine

LAUNCHING IMPORTED ALCOHOL BRANDS IN UKRAINE DIFFICULT AND EXPENSIVE

The key limitation lies in the plane of communication channels with the audience - from the conditionally permitted only legally accessible media and HoReCa.

Media. Despite the limitations, TV and the Internet are the main collectors of budgets for alcohol brands, which creates a huge clatter of advertising messages. If the Internet still can legally circumvent the ban on demonstration of the product and the voice of the brand name, then TV is only available in the "sponsorship" format - de facto it is direct advertising with a cut-down functionality. The effectiveness of building knowledge directly depends on the size of the budget.

HoReCa is a traditional channel for sampling a new alcoholic beverage, but it is extremely limited in the volume of the audience, with weak involvement and a huge cost of contact. Despite the fact that sampling is traditionally part of multi-million dollar sponsorship contracts with institutions, the total number of sample contacts can hardly overcome the mark of 50,000 servings per year.

In 2017, Bacardi-Martini takes the decision to launch the Martini & Tonic sub-brand - the recipe for easy easy-mix cocktails, which were supposed to begin a reboot of Ukrainians understanding of the culture of Martini consumption:

• Cocktail based on Martini Bianco - to expand the situation of consumption by women

• Cocktail on the basis of Martini Rosso - to recruit in the brand of men

OUR KEY CHALLENGE SEARCHED ALTERNATIVE - MORE EFFECTIVE - MODEL OF LAUNCHING SABBREND

Agency - ROCKETS Growth R&D

Vladislav Polonskiy, CEO

Maxim Boritko, creative director                   

Victoria Makarova, strategy director                   

Alisa Mikulich, managing director     

Media Agency - OMD | Media Direction    

Digital Agency -   NEOS Digital

PR Agency -  HOSHVA PR

Other Agency  -  NEBO Event Management

Client - BACARDI-MARTINI UKRAINE

Anastasia Yershova , Sales and Marketing assistant

Sergey Ostapchuk, on-trade manager

In summer, Beer Point runs out of clients because it has no open-air terrace or facade signs on a busy street. Prospective clients prefer to drink beer at an outdoor bar. The pub required a very visible campaign to gain customers in summer. 

Using the hottest news – visa-free travel for Ukrainians – we’ve advertised Beer Point in Belgium. The pub has become well-known among the members of the European Parliament and popular in Kyiv. Owing to successful work with a newsworthy event, Beer Point could overcome summer outflow of clients.

Agency – Kinograf

Vitaliy Kokoshko, CEO                   

Olga Kokoshko, Strategy Director

Oleg Kiselitsa, Creative Director                    

Bogdana Zayets, Copywriter                   

Yevgeniy Petrusenko, Art Director

Marta Simanovich, Designer

Second Agency -    Rapport Belgium

Media Agency -  UM (Universal McCann)

Client -      Beer Point

Andrey Fesenko, Director

Bukovel is №1 ski resort in Eastern Europe in terms of growth dynamics.

The resort has accumulated the biggest snow enthusiasts community in Ukraine on its social media.

Its business approach is to make customers book all the hotel rooms and buy skipasses before the season starts.

Having noticed that the last sales day brings by 88% more revenues than any other sales day, we decided to increase the revenues by creating other new peak days.

We found that special day for our ‘snow audience’ to celebrate. The day of first snow became our White Wednesday.

89% of all 2016/17 season skipasses were sold during autumn pre-sales. 

Agency - Postmen DA

Yaroslav Vedmid, CEO               

Yuiia Havron, Account Director        

Oleksandra Kazarina, Head of Media      

Anna Seniuk, Art Director

Igor Atamachuk, motion designer

Client – Bukovel

Increase in sales in the category of large household appliances through the promotion of the category "Refrigerators"

Agency - Banda agency

Creative director — Pavlo Vrzhesch

Head of art — Yegor Petrov

Creative director — Alexandra Doroguntsova

Creative director — Taras Dzendrovskyy

Art director - Yury Kuznetsov

Copywriter — Sergey Vorvyhvost

Account manager — Daryna Gavrilova

Client - COMFY

Marketing director — Natalia Koshevaya

Head of Brand and Digital Marketing — Alexander Zhilyaev

Head of Marketing Communication — Tatyаna Kornienko

The category leader has to develop the market on which it operates itself. That’s exactly what Lesaffre has done. The company could modernize the Ukrainian bread baking market and literally expand horizons for its B2B partners.

The Bakery & Business Conference has positioned Lesaffre as an innovator in the bread baking industry and helped it to increase the sales of its more premium products for bread baking. 

Agency - Kinograf

Vitaliy Kokoshko, CEO                    

Oleg Kiselitsa, Creative Director                     

Vera Glebova, Strategic Planning Director                   

Bogdana Zayets, Copywriter                    

Yevgeniy Petrusenko, Art Director

Marta Simanovich, Designer

Client - Lesaffre

Igor Semin, CEO  

Marina Skripchenko, Commercial Director                     

Nadezhda Skripchenko, Marketing Manager                 

Traditions of hospitality that unite us. We tried to support this image of "Lvivske" with sponsorship of Eurovision. After overcoming stereotypes about the contest, we managed to unite the male audience around the popular "female" contest.

We have found what unites Ukrainians today as it did 300 years ago – traditions of hospitality. And Eurovision was a great occasion to open Ukraine to European guests and to unite – together with "Lvivske".

Agency - THINKMcCANN

Yevhen Kaminsky, Creative Director

Julia Storchak, Creative Group Head

Svitlana Polohaylo, Senior Art Director

Kateryna Sokol, Art Director

Olga Kutuzova, Group Account Director

Viktor Ilin, Account Manager

Yuriy Sklyaruk, Producer

Second Agency - MOMENTUM

Media Agency - OMD Media Direction

Digital Agency - AGAMA Digital Group (Tribal Worldwide, Kyiv)

Client - Carlsberg Ukraine

Andriy Otroschenko, VP Marketing

Taras Matsypura, Marketing Manager

Anton Panasenko, Brand Manager

Katerina Chmil, Brand Manager

Anton Gorbatyuk, Junior Brand Manage

Olga Radchenko, Trademark Specialist

Despite the falling popularity of fast food, we raised the Mivina sales and returned its Throne in the category.

Referring to the theme of The Games of Thrones, we launched two tastes and started a taste battle, the outcome of which depended on Eaters.

We created a site, developed a key-visual and shot a commercial.

Moreover, we launched OOH at universities and video in cinemas, created Coub channel and developed stickers for Viber. A squad of promoters supported the campaign.

Thus, we raised the sales of Mivina, modernized the brand and returned its Noodle throne!

Agency - THINKMcCANN

Julia Storchak, Creative Group Head

Marian Shum, Art Director

Olena Gnucheva, Senior Copywriter

Yuriy Skliaruk, Producer

Anna Bobina, Account Director

Alina Golub, Junior Account Manager

Second Agency - Zenith

Client - Nestlé Ukraine, Mivina

Alona Degtiar, Group Brand Manager, Cold Sauces Culinary BU, Nestlé Ukraine

Tetiana Sviatenko, Communication & Marketing Excellence Director, Nestlé 

LAUNCHING IMPORTED ALCOHOL BRANDS IN UKRAINE DIFFICULT AND EXPENSIVE

The key limitation lies in the plane of communication channels with the audience - from the conditionally permitted only legally accessible media and HoReCa.

Media. Despite the limitations, TV and the Internet are the main collectors of budgets for alcohol brands, which creates a huge clatter of advertising messages. If the Internet still can legally circumvent the ban on demonstration of the product and the voice of the brand name, then TV is only available in the "sponsorship" format - de facto it is direct advertising with a cut-down functionality. The effectiveness of building knowledge directly depends on the size of the budget.

HoReCa is a traditional channel for sampling a new alcoholic beverage, but it is extremely limited in the volume of the audience, with weak involvement and a huge cost of contact. Despite the fact that sampling is traditionally part of multi-million dollar sponsorship contracts with institutions, the total number of sample contacts can hardly overcome the mark of 50,000 servings per year.

In 2017, Bacardi-Martini takes the decision to launch the Martini & Tonic sub-brand - the recipe for easy easy-mix cocktails, which were supposed to begin a reboot of Ukrainians understanding of the culture of Martini consumption:

• Cocktail based on Martini Bianco - to expand the situation of consumption by women

• Cocktail on the basis of Martini Rosso - to recruit in the brand of men

OUR KEY CHALLENGE SEARCHED ALTERNATIVE - MORE EFFECTIVE - MODEL OF LAUNCHING SABBREND

Agency - ROCKETS Growth R&D

Vladislav Polonskiy, CEO

Maxim Boritko, creative director                   

Victoria Makarova, strategy director                   

Alisa Mikulich, managing director     

Media Agency - OMD | Media Direction    

Digital Agency -   NEOS Digital

PR Agency -  HOSHVA PR

Other Agency  -  NEBO Event Management

Client - BACARDI-MARTINI UKRAINE

Anastasia Yershova , Sales and Marketing assistant

Sergey Ostapchuk, on-trade manager

Hasbro is one of the world's largest makers of toys and board games. Well-known brands such as Transformers, My Little Pony and others are in high demand in Ukraine. However, the company's portfolio includes a number of games that are little known or sought-after, but which have a sales growth potential. These are Operation, Hungry Hungry Hippos, Elefun & Friends, Crocodile Dentist and Shark Chase. Our objective was to unlock their potential.

The solution that we found to generate a demand for these "little-known" games cost several times cheaper than direct TV advertising but was nearly as effective. The content (Play & Learn show) produced in cooperation with one of the country's largest children's TV channels helped the products stand out from advertising clutter while integration into the content of the show provided for the natural perception of the games, increased attention to them and allowed us to meet all the objectives.

Agency - OMD Media Direction

Sergey Romanenko, Media Group Head

Elena Vlasik, Head of Department Non-Standard Media Solutions

Evgeny Scherbina, Group Planning Director                     

Anton Ryndin, Project manager of Non-Standard Media Solutions

Tatiana Katrich, Managing Director 

Client - Hasbro

Holger Mies, Business Development Director

Yuliya Korshunova, Junior Brand Manager

While consumers switched to cheaper cleaning products, we reminded the housewives how important safety and convenience in everyday life are. We did it with the help of a project, which is popular among our target audience.

The category of cleaning products is not the most suitable product for integration into TV shows. Nevertheless, we were able to find such a show, through which we are not just simply integrate our product, but also build the brand image as an expert of purity.        

Agency - Initiative

Andrew Andrushenko, Managing Director                  

Sergei Kostin, Executive Director                 

Kirill Prokhur, Account Director                  

Ilona Dyachenko, Media Group Head                   

Angelika Ischenko, Media Planner 

Second Agency - Starlight Brand Content 

Digital Agency - Starlight Digital

Client - Unilever Ukraine 

Alexey Popov, Marketing Manager, HouseHold Care & Beverages                  

Aleksandra Iasko, Media Manager                  

Elena Shvoryak, Head of Marketing 

Our idea was based on the idea that the new Comfy becomes the strongest competitor for itself. For us, the only way to achieve success is to be a little better than yesterday. Such a philosophy allows us not to limit ourselves to communication only about prices. We say that we try to be better in everything than we were yesterday.

Agency - Banda agency

Creative director — Pavel  Vrzhesch

Head of art/Director — Yegor Petrov

Art director – Yuriy Kuznetsov

Copywriter — Sergey Vorvikhvost

Account manager — Daryna Gavrilova

Client – COMFY

Marketing director — Natalia Koshevaya

Head of Brand and Digital Marketing — Alexander Zhilyaev

Head of Marketing Communication — Tatyаna Kornienko

Museum of News, devoted to the 20th anniversary of “TSN”, has become an unprecedented project that collected over 100 unique exhibits of 26 years of the history of independent Ukraine and told visitors about 6 000 major pieces of news of our country. It was visited by 100,000 people in 3 weeks, collected 3.078.640 hryvnias of income from the cost of entrance tickets that were transferred to the development of cultural projects of "Mystetskyi Arsenal", sold 10,000 copies of TSN branded merchandise, and had the media coverage of 30,000,000 people.

Agency - Gres Todorchuk PR

Yaroslava Gres, CEO            

Oleksandr Todorchuk, creative director   

Vita Nozdracheva, project manager               

Kateryna Nikolaenko, project manager            

Sergiy Sofin, designer              

Maria Artemenko  head of PR  

Dariia Yuzhakova, designer            

Anastasia Titova, PR manager          

Ludmyla Gytsevych, PR manager 

Julia Solovey, PR manager                                      

Anna Andrusenko, PR manager                    

Daria Lubimova, PR manager

Olena Konkova, PR manager

Other Agency - Mystetskyi Arsenal

Client  -  1+1 media group

Oleksandr Tkachenko, CEO

Svitlana Paveletska, head of corporate communications and PR               

Serhij Popov, head of news department                    

Anatolij Shved, technical director at TSN              

Olena Nesmijan, deputy director of news department

Ella Belostotska, editor

Hanna Nechaj, PR manager

One simple “Smile” Idea has united the product, the season, all the marketing tools and micro-moments into the mass campaign. This idea turned into the wholesome brand’s story via cross-media communication with all consumers regardless of their social or demographic signs. Also, it turned into social campaign of park lightning.

In result Lay’s became the category growth driver, making the uplift of 8 p.p. in branded chips. Lay’s has grown +22% vs. the same period of 2016 while rest decreased.

 (*Nielsen sales data, Volume in kg, w/o Private label)

Agency - Optimum Media OMD

Kseniya Mikhaylenko, Strategy Director

Denis Nizovoy, Media Group Head                  

Natalia Kutsa, Head of Strategic department

Elena Gladirevskaya,_Account Manager

Stanislav Skripnik, Digital Coordinator

Pavlo Lubianyi, Senior Project Manager(«FREE BRAND»)

Second Agency - «FREE BRAND», LLC 

Media Agency - Optimum Media OMD

Digital Agency - «FREE BRAND», LLC 

Client - «Sandora», LLC 

Elena Stoyanova, Marketing Director CSD and Snacks

Valeriya Rozhkova, Snacks Marketing Manager                   

Anna Prokopenko, Lay’s Brand Manager               

Lesia Shchygol, Brand Engagement Senior Supervisor, Digital