Your main role. Contract military service

The Armed Forces of Ukraine are the pride of the country. Our Army is changing and reforming to meet NATO standards, but during 2019-2020 there is a problem of attracting new servicemen to the contract. This causes a shortage of troops in combat units and threatens the country's security.

Emotional factors are most important for attracting servicemen to a contract. The army is the largest employer in the country, which can, among the benefits, offer young people to realize their dreams and become a Hero of their country

Contract with the Armed Forces. This is your main role.

Agency Name: MullenLowe Adventa

Client Company Name: The Armed Forces of Ukraine

Contributing companies:

Carat Media

Svitlana Tsvelenieva, Creative Director, Mullenlowe Adventa

Alina Goncharenko, Senior Copywriter, Mullenlowe Adventa

Oleg Samokhin, Art Director, Mullenlowe Adventa

Olga Mamaeva, Business development director, Mullenlowe Adventa

Galina Andreychenko Service Excellence Director Carat Media

Nadiya Gural, Media Activations Manager, Carat Media

The hardest race

For the eighth year now, Ukraine has been at war, and most citizens have gotten used to this fact. But we should not get used to the fact that every day Ukrainian troops are risking their lives. To remind the whole country of the daily feats of them, a veteran of the anti-terrorist operation Leonid Ostaltsev ran a marathon wearing military equipment weighing 30+ kilograms. “The Hardest Race" reached 15,000,000+ contacts with $0 media budget and provoked a huge wave of gratitude: 217,000 leaflets were filled by Ukrainians with warm words to the military.

Agency Name: Gres Todorchuk

Client Company Name: Nova poshta

Contributing companies:

mlnk.team

Velmet

Oleksandr Todorchuk, Partner, Gres Todorchuk

Yaroslava Gres, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Oleksandra Kulinich, project manager, Gres Todorchuk

Valeriia Dorosh, PR manager, Gres Todorchuk

Andriy Sokolov, creative manager, Gres Todorchuk

Olena Plakhova, Director of Corporate Communications, Nova Poshta

Leona Krasnenkova, Head of the Communication Projects Department, Nova poshta

Leonid Ostaltsev, runner of

Slava Melnyk, Director / Operator, mlnk.team

Bronze

SUMMER RESIDENTS

Before the start of the campaign, the tasks formulated by the French brand owner for the Ukrainian market seemed extremely difficult. Several factors spoke about the complexity:
- highly competitive environment - 77 brands, of which 7 were active on TV in 2021;
- in comparison with the main competitors the brand is too young, insufficiently known to consumers and, as a result, lags far behind in market indicators;
- leaders of the category from year to year allocate budgets for promotion, several times exceeding the budget of Enterol;
- the category of probiotics does not enjoy much consumer confidence, and their use is mainly associated with the elimination of the consequences of antibiotics.
However, the chosen position of "therapeutic probiotic for diarrhea" and bright creative communication, even with a relatively low media budget, quickly changed the position of the brand. During the three months of the campaign, its market share in monetary terms increased 1.44 times, in packaging - 1.48 times. Sales compared to the same period in 2020 increased by 70%. As a result, Enterol has moved from 5th to 3rd place in the probiotic market, plus excellent perception indicators give reason to expect future sustainable progress.

Agency Name: KINOGRAF

Client Company Name: Biocodex

Vitaliy Kokoshko CEO Kinograf

Zoya Staruhina Business Unit Manager Biocodex Ukraine

The disease that Ukraine doesn’t notice

72% of lung cancer cases are detected in the last stages. This can be changed by early diagnosis, yet Ukrainians don't want to hear about it. To draw people's attention to the problem during the pandemic, Roche decided to use an attractive form of musical and light drones performance storytelling. The project reached 14,000,000 contacts in 1 day with $0 media investments and 76% of mentions of the large pharmaceutical company Roche. According to Google Trends analytics, it was in November 2020 that the peak of annual search queries on lung cancer was recorded.

Agency Name: Gres Todorchuk

Client Company Name: Roche

Contributing companies:

Alight

Skypix

ZODIACfilm

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, СОО, Gres Todorchuk

Kateryna Davydiuk, Team leader, Gres Todorchuk

Valeriia Dorosh, PR manager, Gres Todorchuk

Anton Diakovskiy, Copywriter, Gres Todorchuk

Maxim Proskurov, Healthcare System partner Chapter Lead, Roche

Olga Buryak, Public Affairs Partner, Roche

Martin Werschlan, General Manager, Roche

The city will start talking to you

Today’s young audience is developing as rapidly as technology. It strives to reduce the number of steps for online payments to keep things fast. This is precisely the purpose of the EasyWallet application — to make most of the routine payments done with one click. Due to the creative platform “The city will start talking to you”, Lviv was able to ‘reach out’ to the townspeople through outdoor advertising, audio- and push-notifications in public transport, supermarkets, and gas stations. And then other cities of Ukraine joined the initiative.

Agency Name: NEBO ideas agency

Client Company Name: EasySoft LLC

Olha Nesterenko, CEO, NEBO ideas agency

Oleh Kyselytsia, Creative director, NEBO ideas agency

Oksana Riabokin, Manager, NEBO ideas agency

Yaroslav Vertiukh, Designer, NEBO ideas agency

Ihor Boutenok, Copywriter, NEBO ideas agency

Pavlo Yaroshenko, Head of EasyAds department, EasySoft LLC

Oleksandra Selivanova, CMO, EasySoft LLC

Anastasiia Kobets, Marketing manager, EasySoft LLC

Volodymyr Pushenko, В2В Product manager, EasySoft LLC

Volodymyr Sokyrko, В2В Product manager, EasySoft LLC

There is Sense for Everyone. Launch campaign of a brand new banking application.

Sense SuperАpp is a novel financial application from AlfaBank Ukraine.

Sense is released under the entirely new brand which has no connection either in title or in the visual system with the parent brand of AlfaBank. This is due to the vision of the project, which goes beyond the traditional online-banking.

The banking group is one of the most competitive and the release of a new brand requires significant media investments to break through the advertising cluster.

Using only one campaign, we generated awareness without prompting of 2.2%, this rate is on a par with the banking applications that exist in the market for many years.

The creative campaign has received positive feedback from the target audience and this is noticeable in both post-campaign and business results - 157,000 unique users during the communication period .

Agency Name: Bickerstaff.567

Client Company Name: Alfa-Bank Ukraine

Contributing companies:

Adje

RIBS

Illia Anufrienko, Creative Director, Bickerstaff

Oksana Peicheva, Director, Bickerstaff

Kate Soboleva, Manager, Bickerstaff

Marina Chernyavskaya, Senior Copywriter, Bickerstaff

Illia Ianovsky, Senior Copywriter, Bickerstaff

Kseniia Milchenko, Senior Designer, Bickerstaff

Vika Moskofidi, Designer, Bickerstaff

Olga Filipenko, Executive Director, Alfa-bank Ukraine

Alina Onishchenko, Head of Mobile Banking Marketing, Alfa-bank Ukraine

Olga Iashyna, Head of Marketing communication department, Alfa-bank Ukraine

Bronze

Become a hero with Men Expert!

When conventional advertising and communication channels were not promoting brand growth, we had to be bold and search for our own path to success. We made a fundamental change in our focus, found our own unique area and were the first in the category of male deodorants who got into esports in such a massive way.

We used a comprehensive approach in developing our support measures: selection of a game, sponsorship of a championship, development of creative ideas, scaling up through communication channels with wide coverage, and so on.

All of this has brought us to such prominent results business results that we decided to be consistent in our actions and continue with the topic of online gaming in 2021, too.

We are present not only in DOTA2, but also in mobile gaming already.

Not only for 1.5 months, but the whole year round.

Not only with deodorants, but with the entire product range.

Become a hero too with Men Expert!

Agency Name: Zenith

Client Company Name: L’Oréal Ukraine

Contributing companies:

"SLTV" LLC

Hanna Demianchyk, Brand manager, L’Oréal Ukraine

Kateryna Zakharash, Marketing Director, L’Oréal Ukraine

Aleksandra Papenko, Brand manager, L’Oréal Ukraine

Anna Vynohradova, Junior digital specialist, L’Oréal Ukraine

Evgeniya Shcherban, Group Account Director, Zenith

Olena Lozenko, Account Director, Zenith

Anastasia Livinets, Branded Content Director, Publicis Groupe

Mariia Velychko, Strategy Director, Zenith

Viacheslav Shcherbakov, Head of sales, "SLTV" LLC

Andriy Yatsenko, Senior product manager, "SLTV" LLC

Vrazharium showed thousands of Ukrainians the world

Wet wipes are associated with hygiene, and not with emotions. This fact prevented Smile from appearing on customers' social media and entering the territory of emotions. To change this, we created Vrazharium, an interactive exhibition with 40+ impressive interactive pieces that allow one to set out on a journey around the world. In two months, the exhibition was visited by 30,000+ people, the project reached 12,000,000+ contacts with a $0 media budget, and the number of tags of Smile’s Instagram increased from 6 per year to 3,000 in two months. 

Agency Name: Gres Todorchuk

Client Company Name: Smile

Contributing companies:

Rent All

360discoVR

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Julia Solovey, Senior Team Leader, Gres Todorchuk

Inga Sakada, Team leader, Gres Todorchuk

Oleksandra Kulinich, project manager, Gres Todorchuk

Mykhailo Vybodovsky, Technical Director, Gres Todorchuk

Natalia Stanko, Content Manager, Gres Todorchuk

Anton Dyakovsky, Content Manager, Gres Todorchuk

Oleksandr Lavrov, Head of hygiene business, Biosphere corporation

Inna Tokhtarova, Global marketing director of hygiene business, Biosphere corporation

Gold

150 names of Lesya Ukrainka - how to create a top celebrity of the country out of a literary classic

"Lesya Ukrainka: 150 Names" cultural project is the first attempt in Ukraine to popularize a classic of Ukrainian literature and celebrate the anniversary in new formats relevant for audiences. The idea of ​​the project is to celebrate the versatility of the writer - her 150 names, not 150 years. To attract as many audiences as possible, a mix of online and offline instruments was used, which made Lesya Ukrainka a celebrity №1 in Ukraine, and the project "Lesya Ukrainka: 150 Names" - the main cultural project of the year. 

Agency Name: Postmen

Client Company Name: Ministry of Culture and Information Policy of Ukraine

Yaroslav Vedmid, Strategist, Postmen

Hanna Savchuk, Account Manager, Postmen

Natalia Stanko, Account Manager, Postmen

Olena Horobets, Art Director, Postmen

Yaroslava Honcharuk, Creative Copywriter, Postmen

Mariia Bezklynska, Account Director, Postmen

Iryna Pavlova, Art Director, Postmen

Anastasiia Zafiyovska, Graphic Designer, Postmen

Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine, Ministry of Culture and Information Policy of Ukraine

Galyna Grygorenko, Head of State Agency of Ukraine for arts and art education, State Agency of Ukraine for arts and art education

Bronze

Battle of the Titans: how Pepsi became the main circle of the country

Ukraine is the only European country where Pepsi goes toe-to-toe with Coca-Cola. In this race to the limit, we took the lead twice, but only briefly. We told ourselves "enough is enough" and set ourselves the goal of breaking away from the competitor as much as possible and for as long as possible. The pandemic changed both the consumers and the retailers. Both want lower prices, new flavors, and more lucrative formats. We launched unique bottle formats, new unique flavors and provided strong media support. We regained the lead in January, and in July we had a record 57% of the market by value and 60% by volume. 

Agency Name: Twiga Digital Ukraine

Client Company Name: PepsiCo Ukraine

Contributing companies:

lovivideo

Twiga GO!

OMD Ukraine

Media First Ukraine

Olena Stoyanova, Marketing Director PO1 Ukraine PepsiCo

Oksana Kramarenko, Marketing Manager CSD Category PepsiCo

Lesya Shchigol, Digital Media Manager PepsiCo

Victoriia Cherkasova , Pepsi Brand Manager,PepsiCo

Artem Popyk, Pepsi Brand Manager, PepsiCo

Sergiy Kuzmenko, СEO Twiga Ukraine

Nataliia Sokolyk, Managing Director, Twiga Digital Ukraine

Daria Holynska, Client Service Director,Twiga Digital Ukraine

Vitalii Kapustian, Creative Director, Twiga Ukraine

Ksenia Mykhaylenko, Strategic Director, OMD OM Group

Silver

How we put the deputies into the world of cancer patients

72% of lung cancer cases are detected in the last stages. This can be changed by early diagnosis, yet Ukrainians don't want to hear about it. To draw people's attention to the problem during the pandemic, Roche decided to use an attractive form of musical and light drones performance storytelling. The project reached 14,000,000 contacts in 1 day with $0 media investments and 76% of mentions of the large pharmaceutical company Roche. According to Google Trends analytics, it was in November 2020 that the peak of annual search queries on lung cancer was recorded.

Agency Name: Gres Todorchuk

Client Company Name: Coalition of Oncology Patients of Ukraine, Lung Cancer Awareness Year, Lung Cancer Awareness Year

Contributing companies:

Mom's Manufacture

360discoVR

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Yulia Solovei, senior team leader, Gres Todorchuk

Kateryna Davidiuk, Team leader, Gres Todorchuk

Valeria Dorosh, PR manager, Gres Todorchuk

Anton Dyakovsky, copywriter, Gres Todorchuk

Mykhailo Vybodovsky, Technical Director, Gres Todorchuk

Olga Buryak, participant of the initiative Lung Cancer Awareness Year

Maxim Proskurov, participant of the initiative Lung Cancer Awareness Year

Run Like a Kid

DobroRun - the most heartfelt run of the country, where everyone can find their inner child, grab their favorite toy, and do good for the children. Despite the competition, in 2 years DobroRun became the most successful charity run in Ukraine. Thanks to our inspiring concept and choice of audiences, we have raised 2.2M UAH for Tabletochki Foundation's beneficiaries, overreaching the goal by 46%. Supported by thousands of participants and partners, DobroRun 2021 reached an audience of 9.5M contacts with communications, 8M of which is organic reach.

Agency Name: One Health (ex - Be-it Health & Social Impact)

Client Company Name: Tabletochki Charity Foundation, Asters Law Firm

Alina Dziubko, Project Manager, One Health

Yulia Gumeniak, CEO, One Philosophy Group

Igor Krytsak, Race Manager, KM Running Club

Svitlana Pugach, Director of Strategic Partnerships, Tabletochki Foundation

Lilia Yanovska, Marketing Director, Asters

Alla Myrna, Corporate Donor Manager, Tabletochki Foundation

Anna Klochko, Designer, One Health

Marharyta Perebyinis, SMM manager, One Health

Natalia Tykhovod, Marketing Manager

Vira Stadnyk, Project manager, One Health

Silver

Learning authentic history: «Travelbook. Ukraine» — 1200 wow-facts about Ukraine in the book, animated web series and the app

For centuries, Ukrainian history was rewritten: the imperial and then the Soviet authorities distorted the images of our heroes and removed information about our victories from textbooks. The study of history has become boring memorization of dates, and Ukrainians have begun to lose touch with their roots.

We decided to return our victories and throw down the challenge to outdated system of teaching. That is how the cross-sectoral project “Travel Book. Ukraine" appeared. It consists of a book with 1,200 incredible facts about Ukraine and Ukrainians, a cartoon series, and a mobile application.

We managed to reach the ministries, and the project became part of the All-Ukrainian online school in 2020. Aimed to change, it became the foundation for a rebirth of national identity.

Agency Name: Green Penguin

Client Company Name: Self-production project. «Travelbook. Ukraine», —

Contributing companies:

Gres Todorchuk

Iryna Taranenko, creative director, Green Penguin

Yulia Kurova, creative director, Green Penguin

Oleksandr Mykhed, chief screenwriter

Liza Nyevyezhyna, screenwriter, copywriter, Green Penguin

Mariia Vorobyova, project coordinator, PM, Green Penguin

Eugenia Lysenko, Chief Operating Officer, Green Penguin

Yurii Kurov, producer, Green Penguin

Maryna Borodina, producer, Green Penguin

Marta Leshak, illustrator

Olena Kobilinska, illustrator

Bronze

Either for drinking or for cooking

TM BARRIER, one of the market leaders in pitcher filters, but the category has been falling for 5 years in a row. At the same time, research data showed that BARRIER has no problems as a brand (№1 brand on the BHT market).

We realized that in order to grow sales of BARRIER we need to promote not the brand, but the category of pitcher filters in general.

In the campaign, we literally, but a little ironically, showed all the useful possibilities of using pitcher filters as such, and in the role of the main character we took exactly the products of the BARRIER brand.

For the first time since 2014, brand sales in Ukraine have grown. And dramatically: + 173% sales growth in volumes.

Agency Name: Rockets. Growth R&D

Client Company Name: Ecosoft

Contributing companies:

Gvardiya Production House

Ivan Filipov, marketing director, Ecosoft

Olena Gaidak, marketing manager, Ecosoft

Vladyslav Polonskyi, CEO, Rockets. Growth R&D

Victoria Makarova, producer, Rockets. Growth R&D

Artem Karelin, creative director, Rockets. Growth R&D

Alisa Mikulich, COO, Rockets. Growth R&D

A gift to remember

LEGO counterfeits are widely available. So what’s the reason to buy a more expensive original? One of our clients replied: "because you only have childhood once". We realized that LEGO is a valuable gift, not "ordinary" bricks. We decided to promote LEGO brand as an unforgettable gift, and  we turned a higher price into an advantage. Counterfeit product could not fake it. We increased our original LEGO sales by 33% without increasing significantly our advertising budget.

Agency Name: Think ECO

Client Company Name: LEGO Ukraine

Contributing companies:

Initiative Ukraine

Graffiti Films

Mozgi Ideas

Magdalena Nadkańska, Senior Account Manager, Think ECO

Wojtek Łebski, Creative Director, Think ECO

Roman Łoziński, Strategy Director, Think ECO

Karolina Kaczmarczyk-Rogalska, Senior Brand Consultant, Think ECO

Agata Czech, Senior Digital Marketing Manager, LEGO

Beata Kucejko, Marketing Director LEGO Poland, Baltics & Ukraine, LEGO

Łukasz Gaszyński, Country Manager Ukraine, LEGO

Yuliia Listovska, Marketing Manager, LEGO

Anastasiia Mohyliasta, Associate Digital Marketing Manager, LEGO

Aleksandra Livandovska, Trade Marketing Specialist, LEGO

Gold

The best side of Molokija

Molokija has found the solution in the situation with quite limited advertising budget and persistently strong competitors’ activity. The Brand has stood out and found its own communication niche in the category.

Rebranding has been conducted, which led to changes in product packing, therefore the product ingredients are now the most important highlighted detail. Aforementioned changes along with elaborately planned cross-media activity led us to significant increase of OFF-TAKE indexes. As a result, both the White Yoghurt and Kefir became No. 1 in terms of market share in hryvnias as well as in tonnages in period from February till May 2021.

Agency Name: Starcom Ukraine

Client Company Name: Molokija

Contributing companies:

Performics Ukraine

Yuliia, Demchik, Chief Marketing Officer, PrJSC “Ternopilskii Molokozavod”

Oksana, Velychko, Communications manager, PrJSC “Ternopilskii Molokozavod”

Anastasiia, Telepova, Integration Team Lead, Starcom Ukraine

Hanna, Kulinich, Integration Team Manager, Starcom Ukraine

Yevhenii, Cherepenia, Strategy Lead, Starcom Ukraine

New riazhanka is love !

This love story began back in 2018, when Prostokvashino, the leader of the traditional dairy products market, realised that it occupied a mere 3.8% in a large declining category of riazhanka. Moreover, it became clear that there were no prerequisites for growth within the category, nor any expectations that the consumer would return to riazhanka and the category would start growing.

This is the case of the category outsider – Prostokvashino – reincarnating itself and later transforming the whole category. The taste, bottle, price, distribution were changed and, finally, a unique new product for the market – fruit-flavoured riazhanka – was launched. This way, the Prostokvashino brand relaunched the category, creating new trends and bringing the TA back to the consumption of riazhanka!

Andrii Poluektov, Marketing Director, Danone

Svitlana Korniienko, Brand Marketing Manager, Danone

Victoria Globa, Senior Brand Manager, Danone

Timur Amirkhanov, Senior Art Director, VMLY&R

Ira Boiko, Senior Copywriter, VMLY&R

Tanya Chychkan, Senior Copywriter, VMLY&R

Myroslava Mikhnenko, Group Account Director, VMLY&R

Taisiia Reut, Production manager, VMLY&R

Ap! And ready!

For any brand, no matter how big it is, the loss of a key retail partner is always crucial. As for Apetytna brand, losing the ATB retail chain was so devastating that we even considered closing the brand and leaving the market. In such cases, it is especially difficult to make risky decisions. But if the risk justifies expectations and the desired result is achieved, such cases are worthy of the attention of the professional community and an award from the main industrial competition.

Agency Name: PrJSC MHP

Client Company Name: PrJSC MHP

Contributing companies:

Rockets. Growth R&D

MixDigital

Oleksiy Bezuglyi, Chief Marketing Officer, PrJSC MHP

Natalia Korshun, Head of Communications and Brand Marketing, PrJSC MHP

Anna Aleksandrova, Group Brand Manager, PrJSC MHP

Olena Khodarchenko, Brand Manager, PrJSC MHP

Anastasiya Sumarokova, Junior Brand Manager, PrJSC MHP

Olena Datsyshyna, Digital specialist, PrJSC MHP

Musin Serhiy, Client service director, MixDigital

Yuliya Ugnivenko, Account director, MixDigital

Vladyslav Kovtun, Creative Projects Manager,PrJSC MHP

Vladislav Polonskiy, СЕО, Rockets. Growth R&D

Gold

Headhunting relatives

In order to headhunt top employees of the 'Big Four' companies, we have created a non-standard HR-campaign 'Headhunting Relatives'. We “hired” the relatives of real employees to work at Mazars. For this we interviewed them, then gave personalized business cards and offered to mark their new positions at Mazars on social networks. We also hired new employees by contacting their relatives. Unusual vacancies for a relative of an accountant have appeared on the conservative social network LinkedIn.

As a result, we received hundreds of positive responses to the campaign, the number of interviews with new candidates tripled and the video interview was watched by more than 500,000 people.

Agency Name: NEBO ideas agency

Client Company Name: Mazars

Olha Nesterenko, CEO, NEBO ideas agency

Oleh Kyselytsia, Creative director, NEBO ideas agency

Oleksandra Shamsutdinova, Account manager, NEBO ideas agency

Yaroslav Vertiukh, Designer, NEBO ideas agency

Daryna Ponomarenko, Copywriter, NEBO ideas agency

Ihor Boutenok, Copywriter, NEBO ideas agency

Anastasiia Solianyk, Marketing director, Mazars

Olha Makarchuk, Digital marketing manager, Mazars

Yuliia Zaprudska, Head of HR and Strategy, Mazars

Bronze

Function manifest

The market of services in architecture and interior design is faceless and chaotic. It is difficult to name more than 5 brands - leaders of the category.

The same situation was with Yulia Chulska. Thanks to the developed positioning, the whole idea in identity, site and communication, we managed to form a brand and its value in the eyes of potential buyers and grow significantly in turnover - by 277% during the year.

And then there is the issue of scaling and quality of service.

Agency Name: CF.Digital

Client Company Name: Yulia Chulska design studio

Iryna Mushtina, СЕО, CF.Digital

Andrii Klymenko, creative copywriter, CF.Digital

Philip Bilianskyi, creative director, CF.Digital

Diana Bessarab, Head of Digital Development Department, CF.Digital

Tanya Kameneva, art director, CF.Digital

Valeria Surovskay, Project manager, CF.Digital

Julia Chulska, owner, Julia Chulskaya Architecture and Design Studio

The first virtual restaurant in Ukraine - Chernomorka.Online

We created a new user experience and were able to open the first virtual restaurant in Ukraine - Chernomorka.Online during the most severe quarantine. This allowed us not only to survive, not to close any restaurants, and not to lay off people but also to earn a little and grow our audience, which we felt when we the lockdown became softer and we started to open our restaurants and summer terraces.

Interestingly, during the work of the virtual restaurant, a large part of the new audience came to us, who wanted to try the "novelty".

On the first day of launch, the project brought the same revenue as the offline restaurant on the weekend. In total, we exceeded our plan by 625% in the number of daily orders.

We were approached by more than 30 other restaurateurs who wanted the same technology. But it was exclusive for the Chernomorka restaurant chain.

Agency Name: Vintage

Client Company Name: Chernomorka

Ievgen Kudryavchenko, Co-founder, CEO, Vintage

Olga Kopylova, founder, Chernomorka

Olena Kornieva, CPO, Vintage

Ievgen Petruk, CDO, Vintage

Gonchar Roman, Head of Back-end department, Vintage

Taranenko Ivan, Senior UI Designer, Vintage

Iryna Vashchuk, PM, Vintage

Bronze

How Silpo confessed his love for competitors

The day before the Valentine's Day, the national supermarket chain Silpo confessed its love to its competitors. We refused any OOH product advertising for February 14th and rented only 4 billboards - those facing other large supermarket chains’ stores. With only 4 billboards we covered 15000000 contacts and got 9000+ organic publications with the brand mentions (all with $0 media investments). The campaign led to a 46% increase in sales during the holiday season and a 494% ROMI. But the main thing - our feelings were reciprocated!

Agency Name: Gres Todorchuk

Client Company Name: Silpo

Oleksandr Todorchuk, Partner, Gres Todorchuk

Yaroslava Gres, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Nataliya Vagner, Team leader, Gres Todorchuk

Anton Dyakovskiy, copywriter, Gres Todorchuk

Kateryna Oguriaieva, CMO, Silpo

Lesya Shaturska, Head of Digital Production Department, Silpo

Epicentr Zero Waste - how to turn the main exhibition of the country into a personal eco-project

2020-2021 was a hard time for retail. Brands were looking for solutions that would keep in touch with customers even during quarantine restrictions. The transformation of national exhibition into first ever zero-waste event in the world let not only to integrate the Brand and its eco-values into exhibitional format but also to create the wave of publications and positive mentions via media (4 000 000 reach) that led Epicentr out to a territory of positive and crucially increased customer’s loyalty by 130% compared to last year. The creation of designer items line made of advertising banners helped to keep attention of the audience for a long time and reached its peak discussion in 3 months on Recycling Day.

Agency Name: Postmen

Client Company Name: Epicentr K

Yaroslav Vedmid, Strategist, Postmen

Mariia Bezklynska, Account Director, Postmen

Olena Horobets, Art Director, Postmen

Anastasiia Zafiyovska, Graphic Designer, Postmen

Iryna Shovkun, Project Manager, Postmen

Viacheslav Doroshenko, UX/UI designer Designer, Postmen

Iryna Pavlova, Art Director, Postmen

Iryna Shynkarenko, Chief Marketing Officer, Epicentr

Alla Rybak, PR manager, Epicentr

Olena Khodorchuk, PR manager, Epicentr

Silver

Presidential test drive

In 2019 DS Automobiles, French luxury autobrand, was stepping into Ukraine's market, but the COVID 19 ruined all brand promotion efforts. In France, the brand is regarded as the “choice of Republic presidents”, but in Ukraine brand awareness equals 1%. It was a matter of brand survival, there was no way we could let the brand with amazing heritage vanish in Ukraine.

We dared to run "Presidential test drive" campaign in pursue of two major goals: despite the quarantine secure the planned sales of 8-9 cars per month and draw maximum public attention to the brand on the market that froze.

As a result of campaign not only we secured the sales but started selling almost 3 times more: 20-21 car per moth versus 8-9 planned. The campaign resumed in increase in our potential customer base by 40% of the planned amount.

Agency Name: Mindgineer

Client Company Name: Peugeot Citroen Ukraine

Contributing companies:

Inprime marketing agency

Yurii Babynetz/CEO/Mindgineer

Alina Kosa/brand manager/Peugeot Citroen Ukraine

Andrii Chabanov/Marketing CEO/Peugeot Citroen Ukraine

Andrii Kamchatkin/CEO/Inprime

Silver

LION OF THE MATCH

This case is about how Lvivske managed to conquer a new football territory, unite the brand, fans and players of the national team, creating The Lion Of The Match award, which has become an integral part of every game of the national team and is gaining popularity. The scales exceeded the most daring expectations of the brand.

Agency Name: McCann Kyiv

Client Company Name: Carlsberg Ukraine

Contributing companies:

Initiative Media

TRK Ukraine LLC (department of TV channel FOOTBALL 1/2/3)

Media Buying

AdSapiens

Iryna Kachura, Vice President of Marketing, Carlsberg Ukraine

Anton Panasenko, Marketing Director, Carlsberg Ukraine

Konstantyn Los, Senior Brand Manager, Carlsberg Ukraine

Anastasiia Doliuk, Junior Brand Manager, Carlsberg Ukraine

Yuliia Storchak, Creative Director, McCann Kyiv

Olha Kutuzova, Customer Service Director, McCann Kyiv

Viktor Ilin, Senior Account Manager, McCann Kyiv

Victor Vysotskyi, Creative director, McCann Kyiv

Volodymyr Kyryliuk, Senior Art Director, McCann Kyiv

Iryna Kuksa, Media Activations Lead, Initiative Media

Bronze

Pepsi Music Star

For yearsPepsi supported "musicaddicted" .Alas, the pandemic ensued, festivals got banned, and we saw that we could lose all our achievements in the course of a single summer. We were not confused and found the answer to the three main inquiries of our music lover-consumer - new music, new stars and the opportunity to be heard through a like in a smartphone. We offered people content not about ourselves, but about a dream and gave them the opportunity to help make that dream come true by launching the largest music talent show "Pepsi Music Star" on Instagram, which gathered more than 8,5 million viewers in front of phone screens. The content platform "Pepsi Music Star" loudly hit the quarantine lull and helped the brand reach a new record level of leader in music and market share!

Agency Name: Twiga Digital Ukraine

Client Company Name: PepsiCo Ukraine

Contributing companies:

lovivideo

Twiga GO

OMD Ukraine

Media First Ukraine

Oksana Kramarenko , Marketing Manager CSD Category PepsiCo, PepsiСo

Elena Stoyanova, Marketing Director PO1 Ukraine, PepsiCo

Lesya Shchigol, Digital Media Manager, PepsiCo

Victoriia Cherkasova , Pepsi Brand Manager,PepsiCo

Mariia Yevtushenko, Digital Specialist CSD & Snacks Category, PepsiCo

Sergiy Kuzmenko, СEO Twiga Ukraine

Nataliia Sokolyk, Managing Director, Twiga Digital Ukraine

Andrii Provotar, Creative Director, lovivideo

Vitalii Kapustian, Creative Director, Twiga Ukraine

Daria Bohdanova, Account Manager, Twiga Digital Ukraine

Smile with Lay's

"Share a smile" is a charity initiative of Lay's in partnership with Lifelover Foundation. During the initiative Ukrainians made dreams of Grams and Gramps come true by buying Lay’s packs, making donations on the site and posting about the dreams of their loved ones on social networks. Dozens of dreams became true thanks to the project. It reached 15,800,000 contacts and raised UAH 1,500,00 on dreams. Lay’s sales increased by 31%, and the annual plan to increase market share was exceeded by 1.8pp already in July.

Agency Name: Gres Todorchuk

Client Company Name: PepsiCo Ukraine

Contributing companies:

CF “LIFELOVER”

Oleksandr Shkrabak

SKLO

PRODJ

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Julia Kolodkina, team leader, Gres Todorchuk

Alina Chyhasova, brand Manager, Lay's

Alina Petrozhets, senior Brand Manager, Lay's

Lesya Shchigol, Marketing Media Manager, PepsiCo Ukraine

Garik Korogodski, co-founder, CF "Lifelover"

Dim Zarazhevsky, executive director, CF "Lifelover"

Tina Mihaylovska, co-founder, CF "Lifelover"

Gold

Meowbook

This is showcase of how Lenovo, hi-tech electronics brand, thinks not only about functional features of its products, but also take care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into user-brand relationship as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus-orientation, originality and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

Anatoliy Davydov Creative director Leo Burnett Ukraine

Svitlana Zagidko Managing director Leo Burnett Ukraine

Oleksii Yatsura Copywriter Leo Burnett Ukraine

Polina Chegrynets Junior Art Director Leo Burnett Ukraine

Katerina Malysheva, Project Manager Leo Burnett Ukraine

Anastasiia Gorodetska Digital Art-director Leo Burnett Ukraine

Margaryta Marushevska, Designer Leo Burnett Ukraine

Andriy Lutsenko Strategic planning & Business development director Leo Burnett Ukraine

Margaryta Zayka Junior account manager Leo Burnett Ukraine

Silver

A transformation that have changed the game

The category of noodles is getting older - new consumers do not take it. Mivina suffers the most, falling both in sales and in share. We are not interesting for a young audience, and the existing one switches to cheaper offers of private labels or to premium products of the competitor. We are to transform the portfolio in such a way as to make up for lost time in premium formats and recruit a young audience.

In just one year, we succeeded to conduct a major transformation of the portfolio and which is now driven by a new line. In addition, we managed to recruit a young audience that had not previously come actively into the category, despite the efforts of the competitor in creating and launching premium formats.

Agency Name: McCann Kyiv

Client Company Name: Nestlé Ukraine

Contributing companies:

Zenith

Dmytro Baza, Senior Art Director, McCANN Kyiv

Viktoriya Nikonenko, Art Director, McCANN Kyiv

Vladlen Tian, Art Director, McCANN Kyiv

Olga Levytska, Copywriter, McCANN Kyiv

Anna Bobina, Account Director, McCANN Kyiv

Julia Storchak, Creative Director, McCANN Kyiv

Olena Roienko, Account Manager, McCANN Kyiv

Kateryna Sokolyuk, Strategy Director, McCANN Kyiv

Vitalii Besiedin, Senior Brand Manager, Nestlé Ukraine

Valentyn Shevchenko, Brand Manager, Nestlé Ukraine

New riazhanka is love !

This love story began back in 2018, when Prostokvashino, the leader of the traditional dairy products market, realised that it occupied a mere 3.8% in a large declining category of riazhanka. Moreover, it became clear that there were no prerequisites for growth within the category, nor any expectations that the consumer would return to riazhanka and the category would start growing.

This is the case of the category outsider – Prostokvashino – reincarnating itself and later transforming the whole category. The taste, bottle, price, distribution were changed and, finally, a unique new product for the market – fruit-flavoured riazhanka – was launched. This way, the Prostokvashino brand relaunched the category, creating new trends and bringing the TA back to the consumption of riazhanka!

Andrii Poluektov, Marketing Director, Danone

Svitlana Korniienko, Brand Marketing Manager, Danone

Victoria Globa, Senior Brand Manager, Danone

Timur Amirkhanov, Senior Art Director, VMLY&R

Ira Boiko, Senior Copywriter, VMLY&R

Tanya Chychkan, Senior Copywriter, VMLY&R

Myroslava Mikhnenko, Group Account Director, VMLY&R

Taisiia Reut, Production manager, VMLY&R

Silver

Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor

The Zerna Pravdy fundraising campaign reached more than 11 million Ukrainians on social media, without using paid promo publications and paying influencers. Thanks to viral mechanics, when Ukrainians in one click spread the opened names of Holodomor victims on their pages - the stories of their Grains - we received thousands of posts on social networks about the platform. The strong idea provided 76% of the website traffic from social media, where every 5th session was converted into a donation.

For the first month of the campaign we collected more than 6.5 million hryvnias from people from 20 countries. The campaign returned the topic of the Holodomor in Ukraine to the agenda.

Agency Name: Postmen

Client Company Name: International Charitable Foundation of the Holodomor Museum

Yaroslav Vedmid, Strategist, Postmen

Iryna Pavlova, Art Director, Postmen

Hanna Savchuk, Account Manager, Postmen

Kyrylo Chystyakov, Creative Copywriter, Postmen

Lubov Petrenko, Creative Copywriter, Postmen

Olga Mykhalets, Creative Producer, Postmen

Ilya Reznikov, Motion Designer, Postmen

Olga Tsyganok, PR Manager, Postmen

Yulia Novobranets, Development manager, CO International Charitable Foundation of the Holodomor Museum

Lesya Hasydzhak, Director, CO International Charitable Foundation of the Holodomor Museum

Bronze

Meowbook

Creating of Lenovo Meowbook – laptop for cats – added more emotions into user-brand relationship as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

We developed innovative and unique product which raised interest and became an efficient content for social networks.

We earned 9.5 million impressions in social networks for free.

50 top Ukrainian bloggers told about MeowBook with Lenovo brand mentioning for free.

It proves the fact: if content is useful and newsbreaking, it is gladly shared by social networks users.

Anatoliy Davydov Creative director Leo Burnett Ukraine

Svitlana Zagidko Managing director Leo Burnett Ukraine

Oleksii Yatsura Copywriter Leo Burnett Ukraine

Polina Chegrynets Junior Art Director Leo Burnett Ukraine

Katerina Malysheva, Project Manager Leo Burnett Ukraine

Anastasiia Gorodetska Digital Art-director Leo Burnett Ukraine

Margaryta Marushevska, Designer Leo Burnett Ukraine

Andriy Lutsenko Strategic planning & Business development director Leo Burnett Ukraine

Margaryta Zayka Junior account manager Leo Burnett Ukraine

CHASING THE BRAVE! FACTORY SPIRIT

Over the past years BRAVE! FACTORY has become a significant image event for both Ukrainian and large foreign audiences. In 2021, the organizers faced a number of obstacles - restrictions, last year's debts, tight preparation timeline and competition in the category. However, thanks to a well-thought-out communication strategy based on understanding the desires of the audience, a phased media strategy and a all-in-one creative solution that scaled across all channels with special focus on communication in social networks, was sold 41% more tickets than planned (7500 plan vs 10600 actual). BRAVE! FACTORY did not just happen - for the first time in 5 years it became profitable. This means that the festival with a completely unique format will live on, consolidating the acquired status of a global cultural phenomenon. And thanks to this, Ukraine will become even more visible on the music and tourism map of the world.

Agency Name: VERTIGO

Client Company Name: Closer

Contributing companies:

Roi Boy

Brave Films

Denys Martynov, co-owner, Vertigo

Max Balashov, head of art, Vertigo

Marianna Murashko, creative director, Vertigo

Yanina Shabanova, smm lead, Vertigo

Maksym Borovyk, editor, Vertigo

Mark Kyshnerenko, atr director, Vertigo

Daryna Titova, copywriter, Vertigo

Alena Golubeva, designer, Vertigo

Snizhana Honcharenko, designer, Vertigo

Nazar Schykin, motion designer, Vertigo

Coca-Cola Open Like Never Before

In spite of the difficult background, shifting marketing budgets to social activity, the brand ventured into a project aimed at supporting local businesses and customers who were tired of staying at home. The use of social media turned out to be the most effective solution, which led to significant results, both in terms of media and in terms of image metrics dynamics.

Agency Name: Starcom Ukraine

Client Company Name: The Coca-Cola Company

Contributing companies:

Performics Ukraine

Alla, Kurasa, Frontline Activation Marketing Manager Ukraine/Moldova, The Coca-Cola Company

Dmytro, Redko, Media Operations Manager Ukraine/Moldova, The Coca-Cola Company

Ulyana, Lysenenko, Integration Team Lead, Starcom Ukraine

Maryna, Tyshchenko, Integration Team Lead, Starcom Ukraine

Olena, Vydolob, Integration Team senior manager, Starcom Ukraine

Evgeniy, Cherepenya, Strategy Lead, Starcom Ukraine

Valeriy, Savin, Senior Digital planner, Starcom Ukraine

Gold

Motherland Pride

The main objective of KyivPride in the context of COVID-19 pandemic was to:

1. Draw people’s attention to the LGBTQ+ issue through the idea of the Equality March: KPI – maximum audience coverage

2. Carry out the idea of the March in the context of strict quarantine restrictions and lack of budget for media coverage

Thus, it had to be a sensational solution that would be heard by millions of people in Ukraine. We have used the Motherland monument, the symbol of defense and turned it into the symbol of the liberty of choice, diversity and gender equality. The meaning of the symbol has changed radically, the “Motherland” like a mother has to support and defend all her “children”. And it has found a broad response among society.

The project received a huge resonance during the first three days at the expense of organic coverage.

It became the top news Nr.1, the most discussed news in social media and the event of the year in Ukraine and Eastern Europe. It was massively covered by mass media in both Ukraine and more than 50 countries all over the world.

Agency Name: Saatchi&Saatchi Ukraine

Client Company Name: KyivPride

Contributing companies:

Dronarium

Maksym Potapovych, Social Media Manager, KyivPride

Oksana Solonska, Media & Communications Officer, KyivPride

Ruslana Panukhnyk, Director, KyivPride

Sofiia Lapina, PR manager, KyivPride

Eugene Bilotskiy, Project assistant, KyivPride

Kosta Schneider, Chief Creative Director, Saatchi&Saatchi Ukraine

Sergey Beloshitsky, Creative Director, Saatchi&Saatchi Ukraine

Tatiana Slivko, Managing Director, Saatchi&Saatchi Ukraine

Bieliaiev Ruslan, CEO, Dronarium

Prokopchuk Viktor, CTO, Dronarium

Bronze

Our in-app forecast for today is McFlurries and Burgers showers

The last 2 years have been difficult for the restaurant business, the struggle for customers has intensified after they participated in various discount programs. McDonald’s had a potentially powerful tool that added value - a mobile app that unfortunately didn’t work. We tried to make people come to us through the app and look at the available vouchers. We set an ambitious price to increase the number of used vouchers to 330 thousand / month (+ 120% by the 2nd year of 2020). Having built a multi-level campaign, in 2021 we achieved ~ 570 thousand used vouchers per month (+ 280% to 2HY’2020 and ~ + 75% higher than the set price).

Agency Name: TBWAUkraine

Client Company Name: McDonald’s Ukraine, Ltd.

Tetiana Fedorenko Creative Director TBWA\Ukraine

Lyudmila Drevetska Senior Account TBWA\Ukraine

Svetlana Gorovenko Head of Art TBWA\Ukraine

Anna Launets Head of Copywrite TBWA\Ukrain

Anna Ogay Art Director TBWA\Ukraine

Kostiantyn Tishchenko Art Director TBWA\Ukraine

Irena Yaretyk Account Director TBWA\Ukraine

Філіп Пастер Strategic Planner TBWA\Ukraine

Olha Vasilieva Marketing Director McDonald’s Ukraine

Larysa Borysenko App & Delivery Manager McDonald’s Ukraine

Mask your face, not your problems

COVID-19 brought the mask into reality. It protects against the virus, but affects the mental state: hides emotions, helps to silence feelings. How to actualize the problem of mental health and motivate people to talk to a psychologist? We made the mask to uncover top fears of the Ukrainians, promoting the message "Mask your face, not your problems". Video and radio ads, OOH, friendly posters, the largest mask in Ukraine – covering 11 million, the campaign provoked a discussion about mental health and increased the number of hotline calls by 3.8 times.

Agency Name: plusone social impact

Client Company Name: International Organization for Migration in Ukraine

Nadiia Rokytianska, Creative director, plusone social impact

Tetyana Morgun, Project manager, plusone social impact

Maksym Zoloyedov, Creative director, plusone social impact

Veronika Oliinyk, Senior designer, plusone social impact

Oxana Lazarenko, Project manager, plusone social impact

Yuliia Styopkina, Advertising Manager, plusone social impact

Olga Postushna, Web-developer, plusone social impact

Oleksandr Prykhodko, Strategist, plusone social impact

Stanislava Brylenko, Designer, plusone social impact

Vladyslav Voznyi, Copywriter, plusone social impact

OLX deliveryis the sign

In the context of growing category at the background of constant struggle for user, with strong and active main competitors – PROM and Rozetka, aiming to improve the life of existing and potential customers, OLX brand decided to expand its services adding one logistics partner more – Ukrposhta.

Thus, the user has received the long-awaited possibility to use the service in the remotest parts of Ukraine.

OLX brand reached a number of strategic and ambitious objectives: increased the number of transactions more than twice and service awareness for 25%.

It has also changed the engrained consumer habit of the part of the audience loyal to payment on receipt and transfer to a card – safe and easy way to buy through OLX was discovered even by them.

Agency Name: Saatchi & Saatchi

Client Company Name: OLX, Ukrposhta

Contributing companies:

Carat Ukraine

Olexiy Lomonosov, Head of Marketing Ukraine and Central Asia

Kateryna Onischenko, General Manager Ukraine & Central Asia

Kosta Schnaider, Creative Director

Tetiana Slivko, Managing Director

Silver

How we put the deputies into the world of cancer patients

On the day of consideration of the state budget, the attention of the media and deputies is focused on it. On this day Verkhovna Rada was to consider bill №4662, which provides cancer patients with free access to the most effective treatment, which 95% of them do not have. To draw attention to the bill, we opened a social exhibition "A Life on Paper" with paper rooms of 3 cancer patients. Dozens of parliamentarians visited the exhibition, 7 of them supported and called for the passage of the bill on social media, but most importantly – the bill №4662 was voted.

Agency Name: Gres Todorchuk

Client Company Name: Coalition of Oncology Patients of Ukraine, Lung Cancer Awareness Year, Lung Cancer Awareness Year

Contributing companies:

Mom's Manufacture

360discoVR

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Yulia Solovei, senior team leader, Gres Todorchuk

Kateryna Davidiuk, Team leader, Gres Todorchuk

Valeriia Dorosh, PR manager, Gres Todorchuk

Anton Dyakovsky, copywriter, Gres Todorchuk

Mykhailo Vybodovskyi, Chief project manager, Gres Todorchuk

Olga Buryak, participant of the initiative Lung Cancer Awareness Year

Maxim Proskurov, participant of the initiative Lung Cancer Awareness Year

Gold

#We Breathe It In

The main goal of the #We Breathe It In project is to stop Ukrainians burning dry vegetation and raise the level of use of alternative disposal methods. We made a multi-channel and emotional story with a usage of more than 7 media-channels (online and offline) and involvement of more than 40 media partners. Due to cross media storytelling we made and project virality among population, we’ve achieved large-scale results. The use of the method of individual composting has increased 8 times (from 6% to 50.1%)! Moreover, 42% of “burners”, who stopped burning dry vegetation, did it due to the influence of the ad campaign.

In addition the first wave of the project was awarded on behalf of the Ministry of Environmental Protection and Natural Resources. However, it is just the beginning!

Agency Name: Isobar Ukraine

Client Company Name: NGO «Eco-optimists»

Contributing companies:

Amplifi Ukraine

UMG

Gradus Research

Posterscope Ukraine

Anna Zhukovska, CEO Isobar Ukraine, co-founder NGO «Eco-optimists»

Julia Karpushina, CEO NGO «Eco-optimists», CEO Amplifi Ukraine

Eugene Ivasyuk, Creative Director, Isobar Ukraine

Pavlo Melnyk-Krysachenko, Head of Art, Isobar Ukraine

Vitaliy Kulko, Digital Innovation Coach, Isobar Ukraine

Veronica Logvinovskaya, Digital Buying Director, Amplifi Ukraine

Diana Kudasheva, Senior Strategist, Isobar Ukraine

Oleg Sokolov, Planning Lead, Amplifi Ukraine

Viktoriia Bogdanova, Communication Manager, Amplifi Ukraine

Zhanna Uziyuk, TV Buying Director, Amplifi Ukraine

Bronze

Smile with Lay's

"Share a smile" is a charity initiative of Lay's in partnership with Lifelover Foundation. During the initiative Ukrainians made dreams of Grams and Gramps come true by buying Lay’s packs, making donations on the site and posting about the dreams of their loved ones on social networks. Dozens of dreams became true thanks to the project. It reached 15,800,000 contacts and raised UAH 1,500,00 on dreams. Lay’s sales increased by 31%, and the annual plan to increase market share was exceeded by 1.8pp already in July.

Agency Name: Gres Todorchuk

Client Company Name: PepsiCo Ukraine

Contributing companies:

CF “LIFELOVER”

Oleksandr Shkrabak

SKLO

PRODJ

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Julia Kolodkina, team leader, Gres Todorchuk

Alina Chyhasova, brand Manager, Lay's

Alina Petrozhets, senior Brand Manager, Lay's

Lesya Shchigol, Marketing Media Manager, PepsiCo Ukraine

Garik Korogodski, co-founder, CF "Lifelover"

Dim Zarazhevsky, executive director, CF "Lifelover"

Tina Mihaylovska, co-founder, CF "Lifelover"

How we taught children the dance, which saves their lives

Our task was to help primary school children learn the rules of preventive hygiene to avoid the spread of COVID-19 and even followed them.

Agency Name: VANDOG

Client Company Name: UNICEF

Irina Metneva, director, VANDOG

Tetiana Kazazhy, Communication for Development Officer, UNICEF

Victory Shaplawscka, account-manager, VANDOG

Gold

The biggest wave of divorces in Ukraine

Lawmakers have adopted the bill to restrict the use of plastic bags, but this fact remained unnoticed for ordinary Ukrainians. The planet is being screwed, but people are more interested in whoever celebrities are screwing than in important public policies.

News about couples breaking up spread quickly on social media, and we took full advantage of it. Thanks to the life events feature on Facebook and Instagram masks, we gave Ukrainians the opportunity to publicly part ways with the plastic bag and have their moment of fame.

As a result, this important social initiative of the Ministry of Environmental Protection turned into a popular challenge with more than 300,000 engagements on social media and received 40,000,000 free media coverage.

Agency Name: Twiga Digital Ukraine

Client Company Name: Ministry of Ecology and Natural Resources of Ukraine

Contributing companies:

lovivideo

Media First Ukraine

MedInform Ukraine

Lions

Olena Koltyk,Head of waste management and eco safety department , Ministry of Ecology and Natural Resources of Ukraine

Oleksandra Marchenko, Advisor to Minister, Ministry of Ecology and Natural Resources of Ukraine

Natalia Krupoderova,Chief specialist of public communication department, Ministry of Ecology and Natural Resources of Ukraine

Svitlana Skrynnik,Head of public communications department ,Ministry of Ecology and Natural Resources of Ukraine

Svitlana Stepanenko, Managing Partner, Twiga Group Ukraine

Vitalii Kapustian, Creative Director, TWIGA Ukraine

Viktoriia Shapkina ,Creative Copywriter,MedInform Ukraine

Tatiana Shevchuk, Account Manager,Twiga Digital Ukraine

Katerina Mokrovolska, PR Director,Twiga Ukraine

Aleksander Zeleniuk, Art Director, Lions

Bronze

Trohy Troli

At supermarkets, “Silpo” guests have opportunity to get a pleasant experience during shopping. Because when our team do something we want to do it super good, we try to do it excellent! Nevertheless, sometimes some things goes wrong. Therefore, we find 32 “troubles”, which prevents to give good experience and service to our guests. It was necessary to give special references about the culture of company. Also was important not to offend or edify colleges. And we tell stories in which we trolled a little ourselves and all “misunderstandings”. Detective drama, Hollywood action or adventure thriller – all this we have in mini series “Trokhy Troli” in which wittily show situations from life of cashier, marketer and other employers of the company

Agency Name:

Client Company Name: Silpo

Contributing companies:

Lisenbart production

Denis Veremienko, Producer of the project, Lisenbart production

Saile Bespala, Producer production, Lisenbart production

Andriy Olenych, movie director, Lisenbart production

Ivan Rozin, Sound, Lisenbart production

Yuri Konovalsky, Operato,r Lisenbart production

Alexey Obertinsky, Artist, Lisenbart production

Peter Tsitsilin, Line producer, Lisenbart production

Vladislav Burbela, VFX Postproduction, Lisenbart production

Pavlo Aldoshin, Actor, Lisenbart production

Bogdan Yusipchuk, Actor, Lisenbart production

Function manifest

The market of services in architecture and interior design is faceless and chaotic. It is difficult to name more than 5 brands - leaders of the category.

The same situation was with Yulia Chulska. Thanks to the developed positioning, the whole idea in identity, site and communication, we managed to form a brand and its value in the eyes of potential buyers and grow significantly in turnover - by 277% during the year.

And then there is the issue of scaling and quality of service.

Agency Name: CF.Digital

Client Company Name: Yulia Chulska design studio

Iryna Mushtina, СЕО, CF.Digital

Andrii Klymenko, creative copywriter, CF.Digital

Philip Bilianskyi, creative director, CF.Digital

Diana Bessarab, Head of Digital Development Department, CF.Digital

Tanya Kameneva, art director, CF.Digital

Valeria Surovskay, Project manager, CF.Digital

Julia Chulska, owner, Julia Chulskaya Architecture and Design Studio

Silver

How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok

The first hashtag challenge in Ukraine with a 2D brand-effect on TikTok helped Cheetos break through the advertising noise and reach a key consumer - Generation Z.

Engaging the audience with the brand-effect exceeded existing benchmarks in the CIS market and became a new model of effectiveness. We covered 90% of the Ukrainian TikTok with the price of the target contact approximately UAH 0.17-0.20. Received more than 11 thousand branded UGC and hundreds of positive comments from users.

Our campaign has helped Cheetos become leaders in their category in a short period of time.

Agency Name: VIVID

Client Company Name: PepsiCo Ukraine

Overko Kateryna, Creative Director, VIVID

Lazarenko Andriy, Senior Creative copywriter, VIVID

Holub Anna, Head of Influencer Marketing, VIVID

Holovina Vlada, Art Director, VIVID

Stoyanova Olena, Marketing Director PO1, PepsiCo in Ukraine

Gotun Andriy, Marketing Manager Snacks, PepsiCo in Ukraine

Gokhman Daria, Senior Brand Manager Snacks, PepsiCo in Ukraine

Yevtushenko Marya, Digital Specialist, PepsiCo in Ukraine

Shchigol Lesya, Marketing Media Manager, PepsiCo in Ukraine,

Natalia Boronina, Managing Director, VIVID

Fake Porn

The 100% LIFE non-profit organization had to inform one of the high-risk groups – men doing sex with other men – about new confidential HIV tests. They don’t like to attract someone’s attention and keep their anonymity at any cost. Thus, we couldn’t use targeted ads for them.

So, we found a new and brave solution — using porn resources as a media channel. Their unbelievable traffic and the possibility to publish fresh content for free in the gay porn category gave us hope to deliver our message to the audience.

As result, four fake porn videos containing info about new tests secured over 2 million views and test orders.

Agency Name: MedInform Ukraine

Client Company Name: 100% LIFE

Contributing companies:

TWIGA Digital Ukraine

lovivideo

Media First Ukraine

Lions (TWIGA Ukraine)

Brodych Khrystyna, Head of Innovative Programs Team, 100% LIFE

Rovinskyy Maksym, Communications Director, 100% LIFE

Vitaly Kapustyan, Creative Director, Twiga Ukraine

Iryna Miroshnychenko, New Business Director, MedInform Ukraine

Sergiy Kuzmenko, CEO, Twiga Ukraine

Sachenko Olha, Senior Account Manager, MedInform Ukraine

Butenko Yana, Head of Healthcare Digital, MedInform Ukraine

Elena Samoylenko, Managing Director, MedInform Ukraine

Svetlana Danilyuk, Planning Group Director, Twiga Digital Ukraine

Andrii Provotar, Creative Director, Lovivideo

Bronze

Pepsi Music Star

For years, Pepsi has supported "musicaddicted" . And then came the pandemic. We realized that, in addition to festivals and concerts, young people have lost their sense of control over their own lives and what is happening around them. We created for them the largest musical talent show "Pepsi Music Star" on Instagram, in which they could follow 24/7 and influence everything that happens to the competition. Pepsi Music Star loudly struck at the quarantine lull and reminded everyone which brand young people consider the most musical. We were watched by more than 8,5 million viewers, and Pepsi reached a new record level of a leader in music and market share!

Agency Name: Twiga Digital Ukraine

Client Company Name: PepsiCo Ukraine

Contributing companies:

lovivideo

Twiga GO!

OMD Ukraine

Media First Ukraine

Olena Stoyanova, Marketing Director PO1 Ukraine PepsiCo

Oksana Kramarenko, Marketing Manager CSD Category PepsiCo

Lesya Shchigol, Digital Media Managae PepsiCo

Victoriia Cherkasova , Pepsi Brand Manager,PepsiCo

Mariia Yevtushenko, Digital Specialist CSD & Snacks Category, PepsiCo

Sergiy Kuzmenko, СEO Twiga Ukraine

Nataliia Sokolyk, Managing Director, Twiga Digital Ukraine

Andrii Provotar, Creative Director, lovivideo

Vitalii Kapustian, Creative Director, Twiga Ukraine

Daria Bohdanova, Account Manager, Twiga Digital Ukraine

#We Breathe It In

Issues of clean air, fire levels and trainings about alternative healthy habits of dry vegetation disposal for Ukrainians were so relevant that more than 40 media partners joined the #We Breathe It In project and contributed to its success in order to reach the main goal - to raise the level of use of alternative methods of disposal. During the first stage of the campaign, we raised the use of the individual composting method (eco-alternatives of the burning method) 8 times from 6% to 50.1%. 42% of “burners” who stopped burning dry vegetation did it due to the influence of the ad campaign.

Agency Name: Isobar Ukraine

Client Company Name: NGO «Eco-optimists»

Contributing companies:

Amplifi Ukraine

UMG

Gradus Research

Posterscope Ukraine

Anna Zhukovska, CEO Isobar Ukraine, co-founder NGO «Eco-optimists»

Julia Karpushina, CEO NGO «Eco-optimists», CEO Amplifi Ukraine

Eugene Ivasyuk, Creative Director, Isobar Ukraine

Pavlo Melnyk-Krysachenko, Head Of Art, Isobar Ukraine

Vitaliy Kulko, Digital Innovation Coach, Isobar Ukraine

Veronica Logvinovskaya, Digital Buying Director, Amplifi Ukraine

Diana Kudasheva, Senior Strategist, Isobar Ukraine

Oleg Sokolov, Planning Lead, Amplifi Ukraine

Viktoriia Bogdanova, Communication Manager, Amplifi Ukraine

Zhanna Uziyuk, TV Buying Director, Amplifi Ukraine

How the jewelry brand SOVA, becomed an integral part of STB's romantic projects & fell in love with millions of Ukrainians

SOVA is the first Ukrainian jewelry brand to take a comprehensive approach to integrate the brand into a romantic reality on Ukrainian TV. We organically merged into all possible placements of projects: integrated into the graphics, showed branded content, integrated the product into the program, and even into the graphics of announcements. The synergy with the jewelry brand made STB's romantic projects perfect and added even more sophistication and beauty. The instant effect of the integration showed that it is an accurate hit to our target audience. We exceeded the KPI for new user coverage by 15% (with a total increase of + 55%), and sales of rings "Choice of a Bachelor" increased by 70%, which affected the growth of the entire segment by 40%.

Agency Name: Starlight Brand Content

Client Company Name: SOVA jewelry house

Anna Koval, Head of Marketing and Sales, SOVA jewelry house

Bashliy Kristina, Head of Marketing, SOVA jewelry house

Ludmila Sova, CEO, SOVA jewelry house

Anna Drofa, PR Manager, SOVA jewelry house

Anna Litvinenko, SMM Manager, SOVA jewelry house

Kaminska Irina, Sales Manager, Starlight Brand Content

Nellie Hannochka, Project Manager, Starlight Brand Content

Stepchenko Andriy, Project Manager, Starlight Brand Content

Lobko Svetlana, Head of Integration Department, Starligt Brand Content

Anna Kalina, Head of the studio, Starlight Production

Gold

Fake Porn

A significant part of the HIV risk groups is MSM (men doing sex with other men). Living in Ukrainian society, they try to stay anonymous. So, the 100% LIFE non-profit organization decided to promote confidential tests exactly for them.

But how to find people who don’t want to be found?

We have not possessed any data about them before developing a media campaign – neither in MMI nor other studies. And we proposed a hypothesis that worked. We created content that would be actively searched by MSM on Internet: we published four fake porn videos with an unexpected final on popular porn websites. That is how fake porn could save real lives.

Agency Name: MedInform Ukraine

Client Company Name: 100% LIFE

Contributing companies:

TWIGA Digital Ukraine

lovivideo

Media First Ukraine

Lions (TWIGA Ukraine)

Brodych Khrystyna, Head of Innovative Programs Team, 100% LIFE

Rovinskyy Maksym, Communications Director, 100% LIFE

Vitaly Kapustyan, Creative Director, Twiga Ukraine

Iryna Miroshnychenko, New Business Director, MedInform Ukraine

Sergiy Kuzmenko, CEO, Twiga Ukraine

Sachenko Olha, Senior Account Manager, MedInform Ukraine

Butenko Yana, Head of Healthcare Digital, MedInform Ukraine

Elena Samoylenko, Managing Director, MedInform Ukraine

Svetlana Danilyuk, Planning Group Director, Twiga Digital Ukraine

Andrii Provotar, Creative Director, Lovivideo

Become a hero with Men Expert!

In a situation when conventional advertising and communication channels were not engaging an audience, we had to be bold and search for our own path to success. It is only thanks to our fundamental understanding of our audience that we managed to find an opportunity of differentiation through a brand new trendy area – esports.

We used a comprehensive approach in developing our support measures: selection of a game, sponsorship of a championship, development of creative ideas, scaling up through communication channels with wide coverage, and so on.

All of this has brought us to such prominent results business results that we decided to be consistent in our actions and continue with the topic of online gaming in 2021, too.

We are present not only in DOTA2, but also in mobile gaming already.

Not only for 1.5 months, but the whole year round.

Not only with deodorants, but with the entire product range.

Become a hero too with Men Expert!

Agency Name: Zenith

Client Company Name: L’Oréal Ukraine

Contributing companies:

"SLTV" LLC

Hanna Demianchyk, Brand manager, L’Oréal Ukraine

Kateryna Zakharash, Marketing Director, L’Oréal Ukraine

Aleksandra Papenko, Brand manager, L’Oréal Ukraine

Anna Vynohradova, Junior digital specialist, L’Oréal Ukraine

Evgeniya Shcherban, Group Account Director, Zenith

Olena Lozenko, Account Director, Zenith

Anastasia Livinets, Branded Content Director, Publicis Groupe

Mariia Velychko, Strategy Director, Zenith

Viacheslav Shcherbakov, Head of sales, "SLTV" LLC

Andriy Yatsenko, Senior product manager, "SLTV" LLC

Online delivery of the Christmas miracle

In the winter of 2020, in the midst of the lockdown, Kinder lost its main ways of communicating with the customers – celebrations at kindergartens, schools and all offline events were cancelled. Based on the demands and insights of the target audience, we have developed an online platform for parents to create a personalized video greeting from St. Nicholas. Each child received a Christmas miracle with online delivery and delighted with a surprise from Kinder. The channels were well selected that helped us to reach our target audience as much as possible. As a result, we were able not only to keep the volume of sales of seasonal products at the prequarantine level, but also to increase them.

Agency Name: Mediahead

Client Company Name: Ferrero Ukraine

Igor Potievsky, CEO, Mediahead

Oleg Sakerin, Account Director, Mediahead

Mariana Gradil, Design Head, Mediahead

Tatiana Kovalchuk, Creative Copywriter, Mediahead

Gold

How Silpo confessed his love for competitors

To be heard in the busy communication field of the Valentine's Day, Silpo decided to take a risk and confess the feelings to its competitors. Thanks to just 4 billboards Silpo covered 150,000,000 contacts and received 9,000+ organic publications with a mention of the brand. Media investment was $0. The campaign led to a 46% increase in sales during the holiday season and a 494% ROMI. But the main thing - our feelings were reciprocated!

Agency Name: Gres Todorchuk

Client Company Name: Silpo

Oleksandr Todorchuk, Partner, Gres Todorchuk

Yaroslava Gres, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Nataliya Vagner, Team leader, Gres Todorchuk

Anton Dyakovskiy, copywriter, Gres Todorchuk

Kateryna Oguriaieva, CMO, Silpo

Lesya Shaturska, Head of Digital Production Department, Silpo

April 1st Chipping

On April 1, "chipping" for Monobank’s service turned application users into brand micro-ambassadors by creating user generated content with an AR filter.

Thanks to "chipping" in the Monobank application, we received 1.8 million views on Instagram, 25 organic mentions in the media and 39,600 stories created by users with a filter in 5 days.

Agency Name: FFFACE.ME

Client Company Name: Monobank, -

Contributing companies:

-

Dmytro Kornilov, CEO/Producer, FFFACE.ME

Yegor Kumachov, CTO/Producer, FFFACE.ME

Illia Sokoliuk, Head of Creative, Monobank

Gold

150 names of Lesya Ukrainka - how to create a top celebrity of the country out of a literary classic

The "Lesya Ukrainka: 150 Names" brand platform is the first attempt in Ukraine to promote a classic of Ukrainian literature and celebrate the anniversary in new formats, relevant to audiences. The idea is to celebrate the versatility of the writer - her 150 names, not 150 years. National coverage was achieved through an exhibition project, outdoor advertising, TV and digital, which eventually made Lesya Ukrainka a celebrity in Ukraine.

Agency Name: Postmen

Client Company Name: Ministry of Culture and Information Policy of Ukraine

Yaroslav Vedmid, Strategist, Postmen

Hanna Savchuk, Account Manager, Postmen

Natalia Stanko, Account Manager, Postmen

Olena Horobets, Art Director, Postmen

Yaroslava Honcharuk, Creative Copywriter, Postmen

Mariia Bezklynska, Account Director, Postmen

Iryna Pavlova, Art Director, Postmen

Anastasiia Zafiyovska, Graphic Designer, Postmen

Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine, Ministry of Culture and Information Policy of Ukraine

Galyna Grygorenko, Head of State Agency of Ukraine for arts and art education, State Agency of Ukraine for arts and art education

Either for drinking or for cooking

TM BARRIER, one of the market leaders in pitcher filters, but the category has been falling for 5 years in a row. At the same time, research data showed that BARRIER has no problems as a brand (№1 brand on the BHT market).

We realized that in order to grow sales of BARRIER we need to promote not the brand, but the category of pitcher filters in general.

In the campaign, we literally, but a little ironically, showed all the useful possibilities of using pitcher filters as such, and in the role of the main character we took exactly the products of the BARRIER brand.

For the first time since 2014, brand sales in Ukraine have grown. And dramatically: + 173% sales growth in volumes.

Agency Name: Rockets. Growth R&D

Client Company Name: Ecosoft

Contributing companies:

Gvardiya Production House

Ivan Filipov, marketing director, Ecosoft

Olena Gaidak, marketing manager, Ecosoft

Vladyslav Polonskyi, CEO, Rockets. Growth R&D

Victoria Makarova, producer, Rockets. Growth R&D

Artem Karelin, creative director, Rockets. Growth R&D

Alisa Mikulich, COO, Rockets. Growth R&D

Gold

#littlebigcelebration

Martini leads in the sparkling wines market. The highest price among competitors is compensated by the value of the brand which the symbol of the main holiday of Ukrainians - the New Year.

+ 30% market growth annually leads to an increase of the number of competitors and deseasonalization. Martini's previous strategy became vulnerable.

We used Martini's powerful brand positioning "For the big celebrations", but expanded the audience understanding of it - the magnitude of the holiday is determined not by the date in the calendar, but by its place in your heart.

The #littlebigcelebrations campaign allowed the brand to add +80% in volumes.

Agency Name: Rockets. Growth R&D

Client Company Name: Bacardi-Martini Ukraine

Contributing companies:

Lytvynenko Films

Olga Ostapchuk, marketing manager, Bacardi-Martini Ukraine

Anna Havrylova, brand manager Martini (Ukraine)

Vladyslav Polonskyi, CEO, Rockets. Growth R&D

Kateryna Magon, producer, Rockets. Growth R&D

Anastasia Zaitseva, creator, Rockets. Growth R&D

Alisa Mikulich, COO, Rockets. Growth R&D

Bite it, come on!

Roshen is TOP-5 largest brands in Ukraine, but according to research it is clearly not associated with milk chocolate. In this specific category brand ranks only 5th in terms of knowledge and is inferior to all major players in the category in terms of conversion from knowledge to purchase and from purchase to loyalty. Roshen decides to allocate bar milk chocolate into a separate brand - LACMI by Roshen - and invest in its promotion. In advertising сampaign our milk chocolate bar literally starts talking and encouraging audience to try it. As a result, LACMI becomes the most fast-growing brand in the category. 

Agency Name: Rockets. Growth R&D

Client Company Name: ROSHEN Corporation

Contributing companies:

23/32

Tetyana Ilyashenko, marketing director, ROSHEN Corporation

Alyona Profir, confectionery group leader, ROSHEN Corporation

Olga Lavrova, category manager, ROSHEN Corporation

Olena Tarasiuk, marketing communications head, ROSHEN Corporation

Vladyslav Polonskyi, СЕО, Rockets. Growth R&D

Artem Karelin, creative director, Rockets. Growth R&D

Victoria Makarova, producer, Rockets. Growth R&D

Kateryna Magon, producer, Rockets. Growth R&D

Alisa Mikulich, СОО, Rockets. Growth R&D

Silver

A change-making community — building trust in family doctor

“Your Family Doctor” – is a social project, which builds trust to the primary healthcare through social ads, community of humane, professional and public doctors, and creates their profession standards on the state level. Every 100th doctor is involved into brands’ strategy and creatives making, into creating an experts’ content for the media, professional standards and education products on a volunteer basis. They wear our t-shirts proudly and presenting our info materials in their workspaces. Every 10th doctor in our country registered or participated in our educational events. 

Maxim Rovinskiy, Head of Communication Department, Charity Organization “100% of life”

Anastasia Pustova, Strategy and Operational Director, SUPERWISE

Iryna Tymoschenko-Petrova, Strategy Director, SUPERWISE

Kateryna Voropay, Creative Head, SUPERWISE

Inga Bayer, Project Manager, SUPERWISE

Kateryna Voichuk, Head of PR, SUPERWISE

Oksana Musienko, Community Manager, SUPERWISE

Kostyantyn Gomma, Project Manager, SUPERWISE

Musin Sergey, Client Service Director, MixDigital

Yaroshenko Dmytro, Senior Account Manager, MixDigital

Gold

For the smile of small business

In the beginning of 2021 in overall complicated post-COVID state of small business, FUIB improved its Small Business Support Program. It was importance to tell about new services in such a way so entrepreneurs would see FUIB as their partner, feel support and understanding from the bank. We decided to communicate with small business not as some abstract entities but as living beings. Smile and sincere human emotion became the foundation of our new campaign. We achieved great results: +47% new clients above the plan, 2nd place by the amount of loans 5-7-9%, entered top-5 leaders according to Bank for Cooperation indicator and 3d place in the rating “The best bank for small and medium business”

Svitlana Tsvelenieva, Creative Director

Kateryna Melnyk, Senior Copywriter

John Alekseev,Senior art director

Zhanna Sydorska, Client Sevice Director,

Elena Shevchenko, Account Director,

Olga Dryga, Account Manager,

Ksenia Sikorska, Marketing director, FUIB

Andriy Gorovyy, Head of Internet projects department, FUIB

Olga Skrypnyk, Digital manager, FUIB

The small business support project “Business Springboard”

In the midst of pandemic that left small Ukrainian businesses on the verge of closure, Ukraine’s largest marketplace Rozetka, and Visa payment system, decided to help small businesses not only financially but also to tell about them to the whole country. Thanks to the Business Springboard, small entrepreneurs received UAH 1,650,000, 10 finalists pitched their business on one of the most popular Ukrainian YouTube channels about business to the country's top entrepreneurs and announced sales up to 4 times and partnership offers up to 3 times thanks to the project.

Agency Name: Gres Todorchuk

Client Company Name: Rozetka, Visa

Contributing companies:

Cofounder

Hronica

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, СОО, Gres Todorchuk

Anastasia Kamenetska, Team leader, Gres Todorchuk

Valeriia Dorosh, PR manager, Gres Todorchuk

Sofiia Bezverkha, Content manager, Gres Todorchuk

Yevhen Obrazok, CMO, Rozetka

Andrii Kovalevskiy, Brand manager, Rozetka

Victoria Shapron, Senior Marketing Director CIS SEE, Visa

Gold

The butterfly in a spacesuit

When mass events were prohibited, Nova poshta created a "Marathon for All", in which runners covered the distance for those who were unable to do so on their own. To help rehabilitate Serhiy who took his first steps after a car pile-up, Nova poshta gave him a feeling that he was already running. A participant in the Olympic Games covered the distance in VR-glasses alongside the guy and then crossed the finish line with Serhiy. The Marathon finish became the beginning of a new life for Serhiy who is now running on his own.

Agency Name: Gres Todorchuk

Client Company Name: Nova poshta

Contributing companies:

NEOS Digital Agency

360discoVR

One Location

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, СОО, Gres Todorchuk

Inga Sakada, Team leader, Gres Todorchuk

Darina Schallie, PR manager, Gres Todorchuk

Alexandra Kulinich, Project manager, Gres Todorchuk

Anton Diakovski, Copywriter, Gres Todorchuk

Olena Plakhova, Director of Corporate Communications, Nova poshta

Leona Krasnenkova, Head of the Communication Projects Department, Nova poshta

How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok

Launch of Cheetos in Ukraine, quarantine, specifics of teenage media consumption contributed to the emergence of a new tool of consumer interaction – the first in Ukraine 2D brand-effect on TikTok.

We managed to bring the product to life, highlighting the essence of the Cheetos brand. Dancing in Cheetos packs allowed millions of Ukrainians to get closer to the brand and engaged thousands in creating branded content. We reached 90% of TA and all Ukrainian TikTok, beating the existing CIS market benchmarks for attracting users to interact with the brand-effect.

Agency Name: VIVID

Client Company Name: PepsiCo Ukraine

Overko Kateryna, Creative Director, VIVID

Lazarenko Andriy, Senior Creative copywriter, VIVID

Holub Anna, Head of Influencer Marketing, VIVID

Holovina Vlada, Art Director, VIVID

Stoyanova Olena, Marketing Director PO1, PepsiCo in Ukraine

Gotun Andriy, Marketing Manager Snacks, PepsiCo in Ukraine

Gokhman Daria, Senior Brand Manager Snacks, PepsiCo in Ukraine

Yevtushenko Marya, Digital Specialist, PepsiCo in Ukraine

Shchigol Lesya, Marketing Media Manager, PepsiCo in Ukraine,

Natalia Boronina, Managing Director, VIVID

Bronze

Either for drinking or for cooking

TM BARRIER, one of the market leaders in pitcher filters, but the category has been falling for 5 years in a row. At the same time, research data showed that BARRIER has no problems as a brand (№1 brand on the BHT market).

We realized that in order to grow sales of BARRIER we need to promote not the brand, but the category of pitcher filters in general.

In the campaign, we literally, but a little ironically, showed all the useful possibilities of using pitcher filters as such, and in the role of the main character we took exactly the products of the BARRIER brand.

For the first time since 2014, brand sales in Ukraine have grown. And dramatically: + 173% sales growth in volumes.

Agency Name: Rockets. Growth R&D

Client Company Name: Ecosoft

Contributing companies:

Gvardiya Production House

Ivan Filipov, marketing director, Ecosoft

Olena Gaidak, marketing manager, Ecosoft

Vladyslav Polonskyi, CEO, Rockets. Growth R&D

Victoria Makarova, producer, Rockets. Growth R&D

Artem Karelin, creative director, Rockets. Growth R&D

Alisa Mikulich, COO, Rockets. Growth R&D

Gold

The first virtual restaurant in Ukraine - Chernomorka.Online

During the first lockdown in 2020, restaurant sales fell by 73% compared to the usual period.

The owners had a choice: lay off people and close restaurants or take risks and experiment to survive and save the business. We decided to experiment and we created the first virtual restaurant in Ukraine.

We launched a site with a video connection and gave the customer the opportunity to communicate online to choose their fish with the waiter. Each guest, staying at home, could visit our online restaurant with waiters, music, a selection of fish, and even the opportunity to see the chef.

We exceeded our plan by 625% in the number of daily orders.

Also, we planned to make 50% of the revenue from the pre-lockdown period, but in fact, we made 110%.

Agency Name: Vintage

Client Company Name: Chernomorka

Ievgen Kudryavchenko, Co-founder, CEO, Vintage

Olga Kopylova, founder, Chernomorka

Olena Kornieva, CPO, Vintage

Ievgen Petruk, CDO, Vintage

Gonchar Roman, Head of Back-end department, Vintage

Taranenko Ivan, Senior UI Designer, Vintage

Iryna Vashchuk, PM, Vintage

Bronze

Motherland Pride

TARGET: In the context of COVID-19 pandemic create public reaction around Kyiv Pride 2020

Draw maximum attention of Ukrainian population to the issue of equality and defense of LGBTQ+ community rights

Simple but very powerful approach turned the meaning of the monument of the Soviet era into the modern symbol of human rights defense – the Motherland holding the rainbow flag in her hand.

In 2020 there was only one participant of Kyiv Pride in Ukraine but it was noticed all over the country and the world.

Agency Name: Saatchi&Saatchi Ukraine

Client Company Name: KyivPride

Contributing companies:

Dronarium

Maksym Potapovych, Social Media Manager, KyivPride

Oksana Solonska, Media & Communications Officer, KyivPride

Ruslana Panukhnyk, Director, KyivPride

Sofiia Lapina, PR manager, KyivPride

Eugene Bilotskiy, Project assistant, KyivPride

Kosta Schneider, Chief Creative Director, Saatchi&Saatchi Ukraine

Sergey Beloshitsky, Creative Director, Saatchi&Saatchi Ukraine

Tatiana Slivko, Managing Director, Saatchi&Saatchi Ukraine

Bieliaiev Ruslan, CEO, Dronarium

Prokopchuk Viktor, CTO, Dronarium

Our in-app forecast for today is McFlurries and Burgers showers

The last 2 years have been difficult for the restaurant business, the struggle for customers has intensified after they participated in various discount programs. McDonald’s had a potentially powerful tool that added value - a mobile app that unfortunately didn’t work. We tried to make people come to us through the app and look at the available vouchers. We set an ambitious price to increase the number of used vouchers to 330 thousand / month (+ 120% by the 2nd year of 2020). Having built a multi-level campaign, in 2021 we achieved ~ 570 thousand used vouchers per month (+ 280% to 2HY’2020 and ~ + 75% higher than the set price).

Agency Name: TBWAUkraine

Client Company Name: McDonald’s Ukraine, Ltd.

Tetiana Fedorenko Creative Director TBWA\Ukraine

Lyudmila Drevetska Senior Account TBWA\Ukraine

Svetlana Gorovenko Head of Art TBWA\Ukraine

Anna Launets Head of Copywrite TBWA\Ukrain

Anna Ogay Art Director TBWA\Ukraine

Kostiantyn Tishchenko Art Director TBWA\Ukraine

Irena Yaretyk Account Director TBWA\Ukraine

Філіп Пастер Strategic Planner TBWA\Ukraine

Olha Vasilieva Marketing Director McDonald’s Ukraine

Larysa Borysenko App & Delivery Manager McDonald’s Ukraine

Silver

Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor

Zerna Pravdy's fundraising campaign has created more than 6,000 Holodomor Museum ambassadors. Social media coverage for through posts has exceeded 11 million Ukrainians. On Ukrainian TV channels we reached almost 9 million viewers.

We received thousands of posts on social media about the platform encouraging to join it. A strong idea has provided 96.86% of the funds raised precisely in the framework of the ambassadors’ campaigns.

During the first month, we managed to collect more than 6,500,000 hryvnias from people from around 20 countries of the world. The campaign brought the Holodomor in Ukraine back to the agenda.

Agency Name: Postmen

Client Company Name: International Charitable Foundation of the Holodomor Museum

Yaroslav Vedmid, Strategist, Postmen

Iryna Pavlova, Art Director, Postmen

Hanna Savchuk, Account Manager, Postmen

Kyrylo Chystyakov, Creative Copywriter, Postmen

Lubov Petrenko, Creative Copywriter, Postmen

Olga Mykhalets, Creative Producer, Postmen

Ilya Reznikov, Motion Designer, Postmen

Olga Tsyganok, PR Manager, Postmen

Yulia Novobranets, Development manager, CO International Charitable Foundation of the Holodomor Museum

Lesya Hasydzhak, Director, CO International Charitable Foundation of the Holodomor Museum

INTERTOP Shopping Fest

INTERTOP's goal was to break the stereotype of themselves as an offline shoe store. To convey the message that the shopping platform INTERTOP.UA is an entire shopping center in a smartphone, we selected influencers, organized communication with them, thought out the mechanics of the main message distribution and implemented it. We collaborated with the opinion leaders and told their subscribers about it in Instagram Stories, publications and live broadcasts. This advertising campaign resulted in that the INTERTOP is in the top 10 brands associated with the category of clothing, cosmetics and accessories, in addition to that, the sales of clothing increased by 135%.

Agency Name: WhyNot? Enot

Client Company Name: INTERTOP

Velishaev Spartak, COO, WhyNot? Enot Agency

Taller Yevhen, CEO, WhyNot? Enot Agency

Bokyi Anton, Head Of SMM and Influencer Marketing, INTERTOP

Samplavska Maria, CMO, INTERTOP

«Laundry has no sex» with Vladimir Dantes

Advertising campaign "Laundering has no sex" aimed at refuting the prejudice that all domestic chores have to be performed only by women. Another goal was to boost the sales of the company's innovative product on the market. Volodymyr Dantes was a perfectly suitable influencer possessing a huge loyal audience of men and women which absolutely was the main target group of the promo campaign. So was the campaign's social component grounded on studies of the gender distribution of household duties in young Ukrainian families. Both aspects were approved by social media users. They influenced the growth of product sales up to 22 % following LG Electronics and surpassed the coverage on social networks by 186%.

Agency Name: Hoshva PR&DGTL

Client Company Name: LG Electronics

Viktoriia Nutsal, Account director, Hoshva PR&DGTL

Mariia Rybak, COO, Hoshva PR & DGTL

Margaryta Lytvyniuk, Creator, Hoshva PR & DGTL

Tanya Sokol, Account manager, Hoshva PR & DGTL

Lyudmyla Osipchuk, Communication Strategist, Hoshva PR & DGTL

Daria Orel, Brand Communication specialist, LG Electronics

Youngpa Jeon, Head of Brand Management, LG Electronics

Petro Volyniuk, Living Appliance & Air solution Product Marketing, LG Electronics

Anna Davidenko, PR Agent Dantes

Bronze

The story of one blue ocean

For two years, Philips One Blade with globally positioning as a multi-trimmer can`t achieve a breakthrough in sales. But on the Ukrainian market dominate traditional "wet" shaving. We decided to create a new category between wet and electric shaving, emphasizing that the One Blade shave hair, not skin, and aiming to increase stable sales of the more affordable Philips One Blade Green shaver by + 20%. Thanks to successful media planning, launched only in mid-September, we have already increased sales of Green shaver by +75% and PRO shaver by +156%.

Agency Name: OMD OM Group

Client Company Name: "Philips Ukraine" LLC , -

Contributing companies:

-

-

-

Oksana Slusarchuk Marketing Director Philips Ukraine LLC

Kateryna Kovtun Brand Manager Male Grooming category Philips Ukraine LLC

Yurii Gamaliychuk Digital marketing manager Philips Ukraine LLC

Maria Ivanova Marketing intelligence manager CEER Philips Ukraine LLC

Kseniya Mykhaylenko, Strategic Director, OMD OM Ukraine

Alyona Bykova, Client Service Director, OMD OM Ukraine

Mark Uzdemir, Media Group Head, OMD OM Ukraine

Anastasiia Rudavka Consumer Comms Lead Be—it Agency

Olesia Borovska Senior Account Manager Be—it Agency

Gold

The best side of Molokija

Molokija has found the solution in the situation with quite limited advertising budget and persistently strong competitors’ activity. The Brand has stood out and found its own communication niche in the category.

Rebranding has been conducted, which led to changes in product packing, therefore the product ingredients are now the most important highlighted detail. Aforementioned changes along with elaborately planned cross-media activity led us to significant increase of OFF-TAKE indexes. As a result, both the White Yoghurt and Kefir became No. 1 in terms of market share in hryvnias as well as in tonnages in period from February till May 2021.

Agency Name: Starcom Ukraine

Client Company Name: Molokija

Contributing companies:

Performics Ukraine

Yuliia, Demchik, Chief Marketing Officer, PrJSC “Ternopilskii Molokozavod”

Oksana, Velychko, Communications manager, PrJSC “Ternopilskii Molokozavod”

Anastasiia, Telepova, Integration Team Lead, Starcom Ukraine

Hanna, Kulinich, Integration Team Manager, Starcom Ukraine

Evgeniy, Cherepenya, Strategy Lead, Starcom Ukraine

Bronze

Regional OdysSEO for the priority. Fixed Internet by Kyivstar

Yevgen Sliesar, Senior SEO Specialist, Performics

Mykola Shokin, SEO Lead, KYIVSTAR

Dmytro Hlushko, Middle SEO Specialist, Performics

Vladislav Chmel, Project Manager Team Lead, Performics

Anastasiia Zdoryk, Head of SEO Department, Performics

Gold

The bun with the story that Ukraine loved

After hearing the story of a girl named Sulamif, who was born on the day predicted by a Silpo receipt, we created a new sweet bun with cherries in her honor, and named it after the girl. The story of Sulamif caused a wave of positive feedback on social networks and touched Olha Shtefan - the author of the story, who told about it in emotional posts. Silpo Guests fell in love with a story so much that they made Sulamif a bestseller - 720,000 Sulamif buns were sold in 4 months, that's a bun every 3 minutes. 

Agency Name: Gres Todorchuk

Client Company Name: Silpo

Oleksandr Todorchuk, Partner, Gres Todorchuk

Yaroslava Gres, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Nataliya Vagner, Team leader, Gres Todorchuk

Anton Dyakovskiy, copywriter, Gres Todorchuk

Kateryna Oguriaieva, CMO, Silpo

Pavlo Bondarenko, chef-baker, Silpo

Olha Stefan, Sulamif's mom

Bronze

The disease that Ukraine doesn’t notice

Lung cancer is the deadliest form of cancer, yet that the general public in Ukraine doesn’t pay attention to it. To draw attention to the problem in the time of pandemic, Roche held a light and musical drones performance in the heart of Kyiv. The project reached 14,000,000 contacts in 1 day with $0 media investments and 76% of mentions of the large pharmaceutical company Roche. According to Google Trends analytics, it was in November 2020 that the peak of annual search queries on lung cancer was recorded.

Agency Name: Gres Todorchuk

Client Company Name: Roche

Contributing companies:

Alight

Skypix

ZODIACfilm

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, СОО, Gres Todorchuk

Kateryna Davydiuk, Team leader, Gres Todorchuk

Valeriia Dorosh, PR manager, Gres Todorchuk

Anton Diakovskiy, Copywriter, Gres Todorchuk

Maxim Proskurov, Healthcare System partner Chapter Lead, Roche

Olga Buryak, Public Affairs Partner, Roche

Martin Werschlan, General Manager, Roche

NP Lukash - how the warehouse robot won over visitors hearts and made the news

The development of the first robot librarian Lukash of Nova Poshta on the basis of robotic carts of Nova Poshta helped to integrate the main strategic value of the Company - innovations - into the art space. And also to inform not only the audience of the exhibition about them (30 000 of visitors) but also to expand the coverage up to 4 300 000 of ukrainians. The solution created for one event was transformed into long term strategic solution for another events. 

Agency Name: Postmen

Client Company Name: Nova poshta

Yaroslav Vedmid, Strategist, Postmen

Mariia Bezklynska, Account Director, Postmen

Olena Horobets, Art Director, Postmen

Iryna Shovkun, Project Manager, Postmen

Viacheslav Doroshenko, UX/UI designer Designer, Postmen

Iryna Pavlova, Art Director, Postmen

Olena Plakhova, Chief Marketing and Reputation Officer, Nova poshta

Leonila Krasnenkova, Communications project director, Nova poshta

Daryna Vozvyshaieva, Communication project manager, Nova poshta

Olga Paprotska, Marketing communications director, Nova poshta

The small business support project “Business Springboard”

In the midst of pandemic that left small Ukrainian businesses on the verge of closure, Ukraine’s largest marketplace Rozetka, and Visa payment system, decided to help small businesses not only financially but also to tell about them to the whole country. The "business springboard" covered 17 million contacts with a media budget of $ 0 with 96% mention of Rozetka and Visa, 10 finalists told about their business on one of the most popular Ukrainian YouTube channels about business to top entrepreneurs of the country and announced sales up to 4 times and offers partnerships up to 3 times thanks to the project.

Agency Name: Gres Todorchuk

Client Company Name: Rozetka, Visa

Contributing companies:

Cofounder

Hronica

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, СОО, Gres Todorchuk

Anastasia Kamenetska, Team leader, Gres Todorchuk

Valeriia Dorosh, PR manager, Gres Todorchuk

Sofiia Bezverkha, Content manager, Gres Todorchuk

Yevhen Obrazok, CMO, Rozetka

Andrii Kovalevskiy, Brand manager, Rozetka

Victoria Shapron, Senior Marketing Director CIS SEE, Visa

Bronze

LION OF THE MATCH

This case is about how Lvivske managed to conquer a new football territory, unite the brand, fans and players of the national team, creating The Lion Of The Match award, which has become an integral part of every game of the national team and is gaining popularity. The scales exceeded the most daring expectations of the brand.

Agency Name: McCann Kyiv

Client Company Name: Carlsberg Ukraine

Contributing companies:

Initiative Media

TRK Ukraine LLC (department of TV channel FOOTBALL 1/2/3)

Media Buying

AdSapiens

Iryna Kachura, Vice President of Marketing, Carlsberg Ukraine

Anton Panasenko, Marketing Director, Carlsberg Ukraine

Konstantyn Los, Senior Brand Manager, Carlsberg Ukraine

Anastasiia Doliuk, Junior Brand Manager, Carlsberg Ukraine

Yuliia Storchak, Creative Director, McCann Kyiv

Olha Kutuzova, Customer Service Director, McCann Kyiv

Viktor Ilin, Senior Account Manager, McCann Kyiv

Victor Vysotskyi, Creative director, McCann Kyiv

Volodymyr Kyryliuk, Senior Art Director, McCann Kyiv

Iryna Kuksa, Media Activations Lead, Initiative Media

From scratched knees to tattoo healing

Bepanthen® Plus' decision to attract a new audience of tattoo artists made in 2018 affects consumers nowadays. The appearance of the second peak of seasonality in 2020 is a huge achievement and timely help to the business during a pandemic. Changing the perception of the brand should have been even slower, but the content project Scar man easily found a response in the hearts of the target audience due to the relevance of the insight: tattoos can heal emotional wounds while Bepanthen® Plus will heal physical wounds.

Agency Name: Isobar Ukraine

Client Company Name: Bayer LLC

Contributing companies:

Heroes creative studio

Khachatur Abroyan, CDH Consumer Health, Bayer LLC

Olena Kormyliuk, Brand Manager CASF and Nutritionals, Bayer LLC

Vira Lelytsia, Category Head CH, Bayer LLC

Anna Zhukovska, CEO, Isobar Ukraine

Oksana Baryshnikova, Chief Operating Officer, Isobar Ukraine

Yaroslav Ogotskiy, Strategic Director, Isobar Ukraine

Olena Iukhnenko, Account Manager, Isobar Ukraine

Pavlo Cherepin, Format creator, Heroes creative studio

Natalia Gordienko, Format creator, Executive producer, Heroes creative studio

Kristina Ilianok, Project manager, Heroes creative studio

#littlebigcelebration

Martini leads in the sparkling wines market. The highest price among competitors is compensated by the value of the brand which the symbol of the main holiday of Ukrainians - the New Year.

+ 30% market growth annually leads to an increase of the number of competitors and deseasonalization. Martini's previous strategy became vulnerable.

We used Martini's powerful brand positioning "For the big celebrations", but expanded the audience understanding of it - the magnitude of the holiday is determined not by the date in the calendar, but by its place in your heart.

The #littlebigcelebrations campaign allowed the brand to add +80% in volumes.

Agency Name: Rockets. Growth R&D

Client Company Name: Bacardi-Martini Ukraine

Contributing companies:

Lytvynenko Films

Olga Ostapchuk, marketing manager, Bacardi-Martini Ukraine

Anna Havrylova, brand manager Martini (Ukraine)

Vladyslav Polonskyi, CEO, Rockets. Growth R&D

Kateryna Magon, producer, Rockets. Growth R&D

Anastasia Zaitseva, creator, Rockets. Growth R&D

Alisa Mikulich, COO, Rockets. Growth R&D

Silver

The bun with the story that Ukraine loved

Positive impressions and emotional marketing are key components of Silpo's differentiation. So after hearing the story about Sulamif, the girl born on the day predicted by the receipt, we decided to created a sweet bun Sulamif in honor of the girl. The story of Sulamif caused 99% of positive feedback on social networks and touched Olha Shtefan, the author of the story herself. Silpo Guests fell in love with a story so much that they made Sulamif a bestseller - 720,000 Sulamif buns were sold in 4 months, that's a bun every 3 minutes.

Agency Name: Gres Todorchuk

Client Company Name: Silpo

Oleksandr Todorchuk, Partner, Gres Todorchuk

Yaroslava Gres, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Nataliya Vagner, Team leader, Gres Todorchuk

Anton Dyakovskiy, copywriter, Gres Todorchuk

Kateryna Oguriaieva, CMO, Silpo

Pavlo Bondarenko, chef-baker, Silpo

Olha Stefan, Sulamif's mom

Silver

#We Breathe It In

The main goal of the #We Breathe It In project is to raise (1) the level of use of alternative disposal methods, which would be impossible without (2) increasing knowledge about them and (3) changing the attitude of Ukrainians to the problem in general. And we did it!

- the use of the method of individual composting has increased 8 times (from 6% to 50.1%), and about 62% of proactive communities indicate a decrease in the number of burnings

- the level of knowledge about alternative disposal methods increased from 60.3% to 69.2%

- 81.8% of Ukrainians began to consider dry vegetation burning as a very or rather important problem

And it is just during the first wave of the campaign (less than one and a half months)!

Agency Name: Isobar Ukraine

Client Company Name: NGO «Eco-optimists»

Contributing companies:

Amplifi Ukraine

UMG

Gradus Research

Posterscope Ukraine

Anna Zhukovska, CEO Isobar Ukraine, co-founder NGO «Eco-optimists»

Julia Karpushina, CEO NGO «Eco-optimists», CEO Amplifi Ukraine

Eugene Ivasyuk, Creative Director, Isobar Ukraine

Pavlo Melnyk-Krysachenko, Head of Art, Isobar Ukraine

Vitaliy Kulko, Digital Innovation Coach, Isobar Ukraine

Veronica Logvinovskaya, Digital Buying Director, Amplifi Ukraine

Diana Kudasheva, Senior Strategist, Isobar Ukraine

Oleg Sokolov, Planning Lead, Amplifi Ukraine

Viktoriia Bogdanova, Communication Manager, Amplifi Ukraine

Zhanna Uziyuk, TV Buying Director, Amplifi Ukraine

Gold

The disease that Ukraine doesn’t notice

Lung cancer is the deadliest form of cancer, yet that the general public in Ukraine doesn’t pay attention to it. To draw attention to the problem in the time of pandemic, Roche held a light and musical drones performance in the heart of Kyiv. The project reached 14,000,000 contacts in 1 day with $0 media investments and 76% of mentions of the large pharmaceutical company Roche. According to Google Trends analytics, it was in November 2020 that the peak of annual search queries on lung cancer was recorded.

Agency Name: Gres Todorchuk

Client Company Name: Roche

Contributing companies:

Alight

Skypix

ZODIACfilm

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, СОО, Gres Todorchuk

Kateryna Davydiuk, Team leader, Gres Todorchuk

Valeriia Dorosh, PR manager, Gres Todorchuk

Anton Diakovski, Copywriter, Gres Todorchuk

Maxim Proskurov, Healthcare System partner Chapter Lead, Roche

Olga Buryak, Public Affairs Partner, Roche

Martin Werschlan, General Manager, Roche

Bronze

“Buty Poruch” Social and Educational Project for cancer patients and their loved ones

Agency Name: ElvisPelvis Company

Client Company Name: Nutricia

Contributing companies:

Newsfront PR Agency

GVARDIYA PRODUCTION HOUSE

CF.Digital

Kateryna Levchenko, Marketing director, Danon Nutricia

Iryna Ovsiichuk, Brand manager, Danon Nutricia

Alla Druzhenets, Digital marketing manager, Danon Nutricia

Pavel Chebotkov, Director, ЕlvisPelvis Company

Inga Sanchakova, Project manager, ЕlvisPelvis Company

Olha Sirenko, Account Manager, ЕlvisPelvis Company

Ekaterina Koliada, Account Manager, ЕlvisPelvis Company

Oleh Koshovyy, Executive Producer, Gvardiya Production House

Denys Stegniy, Director, Gvardiya Production House

Evgen Nesterenko, Account director, Newsfront PR agency

The butterfly in a spacesuit

When mass events were prohibited, Nova poshta created a "Marathon for All", in which runners covered the distance for those who were unable to do so on their own. To help rehabilitate Serhiy who took his first steps after a car pile-up, Nova poshta gave him a feeling that he was already running. A participant in the Olympic Games covered the distance in VR-glasses alongside the guy and then crossed the finish line with Serhiy. The Marathon finish became the beginning of a new life for Serhiy who is now running on his own.

Agency Name: Gres Todorchuk

Client Company Name: Nova poshta

Contributing companies:

NEOS Digital Agency

360discoVR

One Location

Yaroslava Gres, Partner, Gres Todorchuk

Oleksandr Todorchuk, Partner, Gres Todorchuk

Dariia Lubimova, СОО, Gres Todorchuk

Inga Sakada, Team leader, Gres Todorchuk

Darina Schallie, PR manager, Gres Todorchuk

Alexandra Kulinich, Project manager, Gres Todorchuk

Anton Diakovski, Copywriter, Gres Todorchuk

Olena Plakhova, Director of Corporate Communications, Nova poshta

Leona Krasnenkova, Head of the Communication Projects Department, Nova poshta

The world needs real beauty

The modern market of self-care products lives by the standards of the past and uses the main rule - a woman should want to look like a non-existent ideal of beauty, as distorted ideal images that she observes from the screens.

Dove with #ShowUs declared that every woman is already a standard of true beauty!

The ambassador of project was alyona alyona, who presented a song and a music video to the whole country, which became a powerful manifesto of this project.

With the help of an open letter Dove addressed this manifesto to the brands, representatives of the media and advertising agencies. They received not only a stimulus to move in the direction to rejection of retouching, but also a tool for positive changes in society.

Agency Name: Initiative

Client Company Name: Unilever (Dove)

Contributing companies:

BBDO Ukraine

Oleksandra Iasko, Media & Marketing Communications Lead, Unilever

Irina Levchenko, Marketing director, Unilever

Svitlana Sharkovska, Brand manager, Unilever

Alina Diumina, Category Marketing Developer (Hair, DEO, SCL), Unilever

Kirill Prokhur, Client Service Director, Initiative

Oleksandra Koshevetska, Media Group Head, Initiative

Oksana Tereshchenko, Senior Media Planner, Initiative

Oleksandra Deinechyna, Media Planner, Initiative

Anna Havrylenko, Project Manager, Initiative

Daria Sukhinina, Senior Media Planner, Initiative

Gold

Fake Porn

Each third HIV-positive person in Ukraine isn’t aware of their status and continues spreading the infection. The only way to stop this relay race is through continuous testing of people from the risk groups.

A significant part of them are men doing sex with other men. They try to stay anonymous. So, we just didn’t know where we should find them to present new confidential tests from 100% LIFE non-profit organization.

That’s why we decided to create content that would be actively searched by MSM on Internet: we published four fake porn videos with an unexpected final on popular porn websites. So, that is how four fake porn videos could save real lives.

Agency Name: MedInform Ukraine

Client Company Name: 100% LIFE

Contributing companies:

TWIGA Digital Ukraine

lovivideo

Media First Ukraine

Lions (TWIGA Ukraine)

Brodych Khrystyna, Head of Innovative Programs Team, 100% LIFE

Rovinskyy Maksym, Communications Director, 100% LIFE

Vitaly Kapustyan, Creative Director, Twiga Ukraine

Iryna Miroshnychenko, New Business Director, MedInform Ukraine

Sergiy Kuzmenko, CEO, Twiga Ukraine

Sachenko Olha, Senior Account Manager, MedInform Ukraine

Butenko Yana, Head of Healthcare Digital, MedInform Ukraine

Elena Samoylenko, Managing Director, MedInform Ukraine

Svetlana Danilyuk, Planning Group Director, Twiga Digital Ukraine

Andrii Provotar, Creative Director, Lovivideo

Silver

How I live on your money

Every year, before the Children's Day, the Tabletochki Charity Foundation, together with Leo Burnett, launches fundraising campaigns for the treatment of children with cancer. These actions are so periodic that it is becoming increasingly difficult to reach people.

For 2020, the fund has set a MEGAGOAL in general: to shoot a video for a digital campaign that will raise a million hryvnias! And this at a time when people, in addition to the fate of cancer patients, were also worried about the virus, lockdown, uncertainty, unemployment… Additional condition: the foundation wanted to show in the video a real child who beat cancer thanks to philanthropists.

We have developed a script for the video. The main role was played by a former ward of the foundation - 9-year-old Artem. He became proof of the effectiveness of care and a symbol of a possible happy ending.

Thanks to the wide coverage of the video, it was possible to raise UAH 1,200,000 and exceed the plan.

Agency Name: Leo Burnett Ukraine

Client Company Name: Tabletochki

Contributing companies:

Ganka Film

Лео Бернет - Світлана Загідько - Директор

Лео Бернет - Анатолій Давидов - Креативний директор

Лео Бернет - Олексій Яцура - Копірайтер

Таблеточки - Світлана Пугач - директор

Diia.Digital education

~ 1 million Ukrainians are studying on the platform now, 6000 digital hubs have been opened, 100+ partners have supported the project.

Ionan Valeria, Deputy Minister of digital transformation for European Integration, Ministry of Digital Transformation of Ukraine

Ievgen Kudryavchenko, Co-founder&CEO, Vintage

Olena Kornieva, CPO, Vintage

Uperenko Olha, Senior Project Manager, Vintage

Gonchar Roman, Head of Back-end department, Vintage

Yukhym Savchin, Head of Front-end department, Vintage

Taranenko Ivan, Senior Designer, Vintage

Kylyna Bisher, Communication Manager, Ministry of Digital Transformation of Ukraine

Oleksiy Minakov, Communication Manager, Ministry of Digital Transformation of Ukraine

Ruslana Korenchuk, Project Manager, Ministry of Digital Transformation of Ukraine

The first ever worldwide AI-march for Animals Rights

Every year the humanist movement UAnimals holds the Ukraine-wide Animal Rights March, which unites tens of thousands of people. Yet 2020 made it impossible. Together with Reface, a face-swapping app, UAnimals created AI-filters with shots from previous marches. The march became the world's first ever AI Animal Rights March. 1,566,568 people from 13 countries joined the first ever worldwide AI-march and 669,367 people shared the shots on social networks. With $0 of media investments, the project covered 33,856,117 contacts, 97% of which was UGC.

Agency Name: Gres Todorchuk

Client Company Name: UAnimals

Contributing companies:

Reface

Oleksandr Todorchuk, Partner, Gres Todorchuk

Yaroslava Gres, Partner, Gres Todorchuk

Dariia Lubimova, COO, Gres Todorchuk

Olga Garkusha, Creative manager, Gres Todorchuk

Olga Chevganiuk, COO, UAnimals

Yustyna Dusan, Account manager, UAnimals

Oleksandr Kucherov, Head of Content, Reface

Dima Shvets, СЕО, Reface

Orysia Khimiak, Head of PR, Reface

Eugene Chistyakov, Lead of Content, Reface