To participate in Effie Awards Ukraine 2025, please register via the entry portal

This year, entry submissions are accepted through the entry portal at: effie-ukraine.acclaimworks.com

Before submitting your entry, we recommend you use the relevant Entry Form Template to prepare it.

• Standard Entry Form for Industry and Specialty Categories (except Sustained Success and Performance Marketing)
• Sustained Success Entry Form for Sustained Success Category
• Performance Marketing Entry Form for Performance Marketing Category

This document will help you collaborate with your team as you prepare your entry. It mirrors our online entry form, providing you with all the questions as they appear in the entry portal.

HOW TO COMPLETE THE WRITTEN PART OF ENTRY FORM IN THE ENTRY PORTAL

• Download the Entry Forms Templates to prepare your responses and collaborate with team members, partner agencies, and clients. Note: there are dedicated Entry Forms for submissions into the Performance Marketing & Sustained Success categories.  
• Please give yourself enough time to complete all requirements within the website before your intended entry deadline.
• All entry form must be completed in Ukrainian.
• Carefully read all the details of entry form and answer on each question in the entry form. 
• Judges evaluate work on effectiveness in the context of the category definition. Review category definitions for additional requirements that must be addressed in your entry.  Judges will down-score your submission if requirements are not met. When entering an effort into multiple categories, tailor each entry to speak to the specific category definitions wherever applicable. 
• Provide your answers in the entry form as interesting and fascinating story. Your case should be the interesting story that is accompanied by the facts with evidences, and it must be consistent and concise enough.
• Use a voice of honesty – judges are looking for the real situation you started with, what you achieved, and the persuasive argument that links the work to the results achieved. State why results are significant in the context of your situation. 
• Make your entry from clear, interesting, and easy-to-read. Use brevity wherever possible. Treat the entry form like a story – each section should link to one another (between strategy, goals, idea, its implementation and results).Use in entry form the formatting oftext color, italics, underline, etc., as well as use tables, graphs and diagrams and it will help judges better understand your information.
• Address every objective in your section and guide thorough the results achieved. Eliminate any other factors that judges may mistakenly believe could have contributes to the success – prove it was your work that led to the results. 
• Source all data in your entry form and include dates for the time period covered.

OBJECTIVE TYPES AND EXAMPLES 

In the Entry Form, participants are required not only to provide general explanations of their objectives and KPIs but also to list each objective individually. For each objective, it is important to describe the context, including category background and/or previous year’s performance indicators, to clarify why the set goals were critical for the brand and for driving business growth.

Additional information about types of objectives and sample formats is available at the following link.

Please note: This list is provided as a guide to help you understand various types of objectives and examples. However, it is not exhaustive. Effie welcomes entrants to define objectives and effectiveness in their own way.

SOURCING DATA

All data, presented anywhere in the entry form, must reference a specific, verifiable source with date ranges for all data and facts presented throughout the entry form. Any data without a source will be disregarded and will result in entry disqualification. The absence of data validation may be the cause of disqualification. The organizing committee reserves the right to verify all information. Sources should include time period covered, type of research, etc.

Acceptable sources can be: advertiser data, agency research or third party research companies. Use the specific name of the company to reference a source except when the source is an agency (ad, media, or other). Because Effie is an agency-blind competition we require agency research to be referenced via the term “Agency Research”. This applies to all agencies, not limited to the entering agency, as judges may think the agency listed is the entering agency and would then flag the case for disqualification. However, you must still be as specific as possible about this source (time period covered, research involved, etc.). 

Be as specific as possible in documenting all evidence: provide source of data, research involved and time period covered (it is crucial to include the dates for all results presented in your case). 

PUBLICATION OF WRITTEN ENTRY FORM 

The Effie Awards entry and judging process is designed to help all entrants present their work effectively, while ensuring the confidentialty of classified information. 

The Effie Awards Ukraine offers finalists and winners the opportunity to have written cases published in the Case Library, in turn helping inspire the industry and do their part to Make Marketing Better. Entrants who give permission to publish their written case may have their entry featured on the Effie Worldwide web site or Effie partner web sites or publications. 
In the spirit of learning that Effie represents, we encourage you to share your case studies so that we may Make Marketing Better.

We respect that entries may have information deemed confidential. Within the Entry Portal, entrants are asked to set the publishing permission for their written entry. Entrants may select from the following options: 

“Publish My Written Case As It Was Submitted” - You agree that the written entry form may be published as it was submitted and reproduced or displayed for educational purposes.  

“Publish My Written Case As An Edited Version” - You agree to submit an edited version of your case study for publication which will be reproduced or displayed for educational purposes. Note: You may redact any confidential information; however, you may not redact any section in its entirety, including results.

The written case is the only portion of the entry that should contain confidential information.  For that reason, the written case is the only portion of the entry that is included in the above publication permission policy.  The creative work (reel, images), public case summary, and statement of effectiveness need not include confidential information and will be showcased in various ways if your entry becomes a finalist or winner.
Work submitted must be original or you must have received rights to submit it.

PUBLICITY MATERIALS

These materials support Effie’s mission of leading, inspiring & championing the practice and practitioners of marketing effectiveness.

Publicity materials include Public Case Summary & Statement of Effectiveness, case background, Company credits & Individual credits.

PUBLICATION OF CREATIVE MATERIALS, CASE SUMMARY AND STATEMENT OF EFFECTIVENESS

The creative material and case summary you submit into the competition become the property of Effie Worldwide and the Effie Awards and will not be returned. By entering your work in the competition, the Effie Awards/Effie Worldwide is automatically granted the right to make copies, reproduce and display the creative materials, case summaries, and statements of effectiveness within the context of your Effie entry for education and publicity purposes.  

Creative work, case summaries, and the statement of effectiveness may be featured on website of Effie Awards Ukraine, Effie Worldwide’s website, partner websites, press releases/newsletters, programming/conferences and the Effie Awards Gala.

Creative material submitted to the Effie Awards includes your creative reel and all .jpg images. The case summary is your 90-word public summary and 15-character statement of effectiveness of your case.  Entrants should not include confidential information in these elements.

The intention of this statement is to provide a better understanding of why your work was worthy of either finalist status or an award. It is an opportunity to showcase the success of your effort. You may choose to touch on your most important result, why the effort was effective or significant to the brand, the most important learning taken away from this case, or an interesting/fun fact about the work.

COMPANY CREDITS 

Effie recognizes the effective teamwork needed to create an effective case.  You are required to credit all creative and strategic partners who contributed to the effort.

• Space has been below to credit a maximum of the two lead agencies, two clients, and four contributing agencies. You must credit the client and one lead agency. Note! You may credit a second Lead Agency and they will be given equal recognition by Effie. In order to be considered a second lead agency, you must certify that the work done by each agency was of equal weighting and each agency deserves equal recognition. Second Lead Agencies must be designated at time of entry, you may not add or remove second lead agencies after the entry period.​
• If you are an advertiser submitting in-house work, please list your company as both the Lead Agency and Client. 
• Entrants are required to thoroughly review company credits at time of entry, as credits cannot be removed after time of entry. Senior leadership must sign off on the credits using the “Authorization & Verification Form”.
• Please confirm the spelling and formatting of other company names to ensure they’ll receive proper credit in the Effie Index® and in all forms of publicity if your case is a finalist or winner. ​
• We urge you to think carefully about your partners – clients; agencies of all types including full service, media, digital, marketing services, PR, events; media owners; research companies; etc.

INDIVIDUAL CREDITS 

Space has been provided to credit 10 primary individuals and 30 secondary individuls who contributed to the case. Please credit all main client and agency team members and make sure spelling is correct.

Primary Individual Credits will be used in situations where space is limited; otherwise all individuals will be listed in the credits.​

Individuals credited on your case must be current or former employees of any one of the credited companies.  

CREDIT AMENDMENT POLICY  

The Client, Lead Agency are considered final at the time of entry and cannot be removed or added after the entry is finalized and accepted by Effie Awards.
Additional contributing company credits and individual credits can be added after the entry is finalized and accepted by Effie Awards only if the entry did not already credit the maximum number of contributing companies and individuals permitted. No credit edits/additions are permitted after 1 October 2025. 
All credit requests will be reviewed and accepted at the discretion of Effie Worldwide and are not guaranteed. 

THE AUTHORIZATION & VERIFICATION FORM 

Download this form in the Entry Portal after you have completed your Company & Individual Credits and Publication Permission setting.

Download & Sign the Authorization & Verification Form, confirming the accuracy of entry information and authorization of submission. This form guarantees that the company and individual credits have been thoroughly reviewed by senior leadership to guarantee all integral strategic partners are credited properly for the Effie Index and awards recognition.

The Authorization & Verification form must be signed off by an agency or client executive in a departmental or account leadership position (e.g. Head of Account Planning, Head of Client Services, Group Account Director, etc.). This document must be carefully reviewed in its entirety and signed in the designated space at the end of the document.

A separate form must be uploaded for each entry. Once signed, you will need to upload to the entry portal.