CONTEST CATEGORIES

In contest program 2020 there are 11 new specialty categories such as:

• B-52. Campaigns during COVID-19 in Ukraine,
• B-58. Direct to Consumer,
• B-59. Influencer Marketing,
• B-60. Marketing Disruptors,
• B-61. Marketing Innovation Solutions,
• B-64. Topical Marketing (Current Events),
• B-65. Sustained Success.
• C-66. Positive Change - Environmental: Brands,
• C-67. Positive Change - Environmental: Non-Profit,
• C-68. Positive Change - Social Good: Brands,
• C-69. Positive Change - Social Good: Non-Profit.

The updated list of categories can be founded in the section "Categories". 

CONTEST ENTRY

We pay attention of all entrants that this year there are three separate entry forms of Effie Awards Ukraine 2020:

• Entry Form for Product & Service and Specialty Categories, including C-68. Positive Change - Social Good: Brands and C-69. Positive Change - Social Good: Non-Profit,
• Entry Form for Positive Change - Environmental Categories – C-66. Positive Change - Environmental: Brands and C-67. Positive Change - Environmental: Non-Profit,
• Entry Form for B-65. Sustained Success Category.

All entry forms can be downloaded in the section "Entry Form". 

POSITIVE CHANGE

This year in the contest program we have new categories — Positive Change. The categories reward and celebrate the brands and non-profits that are promoting the greater good through marketing communications. The program has two tracks – Environmental and Social Good.

• C-66. Positive Change - Environmental: Brands,
• C-67. Positive Change - Environmental: Non-Profit,
• C-68. Positive Change - Social Good: Brands,
• C-69. Positive Change - Social Good: Non-Profit.

There is dedicated entry form for submissions into the Positive Change: Environmental categories that can be founded in the section "Entry Form". 

SUSTAINED SUCCESS 

According to international requirements of Effie Worldwide Long-term Effectiveness category was updated and was named B-65. Sustained Success category.

Products or service communications efforts that have experienced sustained success for more than 3 years are eligible for entry. At a minimum, the creative work and case results must date back to November 1, 2017, and you must include the current year’s results. Entries must have a common objective in both strategy and creative executions; with a continuation of core executional elements (e.g., spokesperson, song, theme, tagline, etc.) that demonstrates effectiveness over time.

There is dedicated entry form for submissions into the Sustained Success category that can be founded in the section "Entry Form".

ADVERTISING CAMPAINGS AND COVID-19

The campaigns that were ran in response to COVID-19 and were realized during the coronavirus crisis in period from March to May 2020 can be submitted to new category – B-52. Campaigns during COVID-19 in Ukraine.

As well efforts that ran during COVID-19 period can be submitted into one of the Specialty Categories:

• B-53. Seasonal Marketing,
• B-60. Marketing Disruptors,
• B-62. PR, Corporate Reputation,
• B-64. Topical Marketing (Current Events),
• C/66-69. Positive Change.

The detailed description of categories can be founded in the section "Categories". 

ONLINE JUDGING

Because of the COVID-19 pandemic, Effie Worldwide and national programs updated the format of all events in 2020 and changed it from offline to online formats.

Judging Round 1 and Judging Round 2 will be held in online format, but Grand Judging will be held in offline format. 

DEADLINES & FEES

In the section "Deadlines & Fees" there are updates of this year’s deadlines and fees. We pay attention of the participants that Effie Awards Ukraine 2020 has 3 deadlines: I deadline – 1 September, II deadline – 1 October and final deadline – 23 October. As well there is a registration fee for each participant.

NEW ENTRANT DISCOUNT

This year we keep the discount for new agencies that have never submitted work in competition before as the lead/entering company. Additionally, we add two more conditions.

• If your agency has not submitted work in 2017, 2018, or 2019 competitions as the lead/entering company, your company is eligible for a discount on first 3 entries you submit
• If your company has never submitted any campaigns in competition before as the entering client, your company is eligible for a discount on first 3 entries you submit

The detailed information can be founded in the section "Deadlines & Fees". 

EFFIE INSIGHT GUIDE 

The Effie Insight Guide is a report that gives entrants feedback directly from the judges who reviewed their case. Judges provide insights on the strengths and weaknesses of the case, along with advice for the future.

To purchase Insight Guides each entrant can order in their account during submission.

Additionally, you purchase Insight Guides after Awards Gala and in this case, it will be provided feedback from the organizing committee.

The detailed information can be founded in the section "Deadlines & Fees".