EFFIE ENTRY KIT

You can download the Effie Entry Kit at the link, which contains key information to help participants familiarize themselves with all stages of the Effie Awards Ukraine 2026 competition program.

ELIGIBILITY PERIOD

Data presented must be isolated to Ukraine & work must have run at some point between: January 1, 2025 – August 31, 2026 (for the Sustained Success categories – the campaign must have started no later than August 31, 2023).

AUTHORIZATION & VERIFICATION AGREEMENT

This year, the AUTHORIZATION & VERIFICATION AGREEMENT (Authorization Form), which includes the Competition Terms and Conditions, has been updated. Participants must agree to these terms in order to proceed with the entry submission process.

The Organizing Committee strongly recommends ensuring that you have carefully read and fully understood the Authorization Form, which is available for viewing and download on the online entry portal.

CREATIVE REQUIREMENTS

Creative Reel: Entrants now have the option to include results in the creative reel. While the main focus of the reel is to show the integral creative work as the audience would have experienced it, this update offers the opportunity for richer, more comprehensive storytelling, showcasing all forms of marketing effectiveness.

ENTRY FORMS TEMPLATES

Effie Awards Ukraine 2026 has 3 separate entry forms such as:

• Standard Entry Form for the Industry and Specialty categories, except Sustained Success and Performance Marketing categories
• Sustained Success Entry Form for Sustained Success categories
• Performance Marketing Entry Form for Performance Marketing category

Entry form templates can be viewed on the website in the “Entry” section.

Each template will assist you and your team in preparing the entry. It reflects the online entry form, showing all questions exactly as they appear on the online entry portal.

CATEGORIES

Category definitions have been updated and categories have been restructured across blocks. A new category, International Marketing, has also been introduced to recognize campaigns that run in other countries but are designed to generate financial, sales or other results directly in the home market of the Effie Awards program.

Definitions for all categories can be found  here.

FEES & DEADLINES

The "Fees and Deadlines" section details this year’s updates on entry fees and submission deadlines. More details can be found here.

The Effie Awards Ukraine 2026 competition program has three deadlines:

• Deadline I: July 15, 2026
• Deadline II: August 31, 2026
• Deadline III: September 21, 2026

CREDITS

Effie’s policy is that those recognized on the work at time of entry deserve recognition at time of win. At no time will Effie permit individual or company credits to be removed or replaced.​ Client and Lead Agency credits are considered final at time of entry and cannot be added after the entry is submitted. 

Additions to company and individual credits will only be permitted after time of entry if the entry did not already credit the maximum number. Credit additions require 5000 UAH fee per request and will not be permitted after October 5, 2026. All credit requests will be reviewed and accepted at the discretion of Effie and are not guaranteed.​

INSIGHT GUIDE 

The Insight Guide is a useful tool that includes direct feedback and advice from judges who reviewed your entry, providing more detailed understanding of your entry’s scoring. Insight Guides can be purchased within the entry platform at time of submission or after submission. Please refer to the Deadlines & Fees section for additional information.

EFFIE GALA  AND CONFERENCE

Effie Gala 2026 and Best Marketing Practices conference will take place in December 2026.