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Rules

 PARTICIPATION IN EFFIE AWARDS UKRAINE 2025

All marketing activity that ran in Ukraine at any point between January 1, 2024 – October 1, 2025 (for Sustained Success from 2021 or earlier) is eligible to enter

Elements of the work may have been introduced earlier and continued after, but the information you submit for your entry must have taken place during the qualifying time period. 

SUSTAINED SUCCESS: ELIGIBILITY

  • The Sustained Success Effie Award honors efforts that have succeeded for more than three years in the Ukraine
  • At minimum, creative work and results must date back to 2022, and entries must include results from the current competition year: January 1, 2024 – October 1, 2025. If you wish to provide work and results prior to 2022, you are welcome to do so. 

A project may be submitted to Effie Awards Ukraine 2025 either by the advertiser company or by the advertising agency that executed the campaign.

A single effort cannot be submitted by different organizations in the same category. Teams must collaborate on a single entry. However, different organizations may take the lead on entering the work in different categories.

To be accepted for participation, an entry must be submitted via the online entry portal in accordance with all competition rules and the entry fee must be paid. After submission, no changes to the entry can be made without contacting the Effie Awards Ukraine Organizing Committee. No changes are allowed once the judging process begins.

ENTERING MULTIPLE CATEGORIES

Cases can be entered into a up to four categories (max). Of those four categories, only one category submission can be an industry category, and you may only enter up to two Commerce & Shopper categories and one Topical & Annual Events. You’re not required to enter an Industry category or a Commerce & Shopper category – you may enter four speciality categories instead.  

Each entry should be customized to speak to the specifics of each entered category whenever applicable. Judges are often frustrated and express difficulty in effectively evaluating a case when an entry isn’t tailored for the entered category and will down score accordingly.

The Effie Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse entry any at any time.

RULES AND GUIDELINES FOR SUBMITTING ALL ENTRY MATERIALS

Review the entry rules
Decide on the number of entries.
Download the the relevant Entry Form Template to prepare it
Complete registration on the online entry portal (Acclaim).
Сopy/paste the answers to each question into the corresponding question in the entry portal, along with uploading the creative materials.​
Pay the entry fee invoice.

  1. Review the entry rules.

It is important to review all entry requirements and material guidelines outlined on the Effie Awards Ukraine website.

Effie Entry Kit is a selection of materials to guide you through the entry process of Effie Awards Ukraine. Download Effie Entry Kit via link. 

You can also explore additional tips from the jury in the Effective Entry Guide.

  1. Decide on the number of entries.

The number of entries you submit depends not so much on the number of campaigns you've executed, but rather on how many categories you plan to enter each campaign into.

A single project can be submitted for jury review in one industry category as well as in one or more special categories (e.g., Small Budget, Sponsorship, etc.).

Each category entry must be submitted as a separate entry and is billed as an individual submission.

  1. Download the the relevant Entry Form Template to prepare it

The template includes all required fields that must be provided in order to submit your entry.  Please give yourself enough time to complete all requirements within the entry portal before your intended entry deadline.

Note: there are dedicated Entry Forms for submissions into the Performance Marketing & Sustained Success categories.  

  1. Complete registration on the online entry portal (Acclaim).

By registering on the online portal and paying for the entries, you confirm your status as a participant. During registration, you must specify the number of entries, provide the contact person responsible for your participation in the competition, and fill in other requested information.

  1. Сopy/paste the answers to each question into the corresponding question in the entry portal, along with uploading the creative materials.​

Copy and paste the completed responses from the template into the corresponding fields on the online entry portal.

Ensure you have credited all of your main strategic and creative partners and collaborate with all partners on submitting your effective work.

  1. Pay the entry fee invoice.

After completing the final submission of the entry on the online portal, you must request the invoice for the entry fee according to the specified deadline.

All uploaded entries will be automatically forwarded to the judges, and payment of the entry fee is mandatory.

The entry fee must be paid by October 15, 2025. The invoice will be sent within 3 business days to the contact person specified in the participant’s registration form.

RE-ENTERING PREVIOUSLY ENTERED WORK
  • Entrants, finalists & winners of the previous year’s competition period must update their entry to the current eligibility time period, including results.
  • 2024 Gold Effie Winners can only re-enter a category in which they did not win Gold.
  • Past Gold Sustained Success winners can re-enter the Sustained Success categories after 3 years –  Gold winners from the 2021 competition and earlier are eligible to enter.
  • 2024 David vs. Goliath & Challenger Brand Solutions winning brands (Gold/Silver/Bronze) cannot re-enter these categories in 2025.