HOW ARE YOU?

The mental health program "How are you?" has achieved impressive results in less than a year of communication. It has become the most recognizable psychological support program in Ukraine, reaching 28% of knowledge among the adult population, without having funds for media promotion. 

Thanks to a non-standard communication strategy that involved partners, the program materials received more than 100 million contacts, which contributed to a change in attitudes towards mental health in society. Millions of Ukrainians have learned about self-help techniques and started using them, and more and more people are considering seeking support if needed.

Agency Name: Banda Agency

Client Company Name: NGO «Barrier-Free», PACT in Ukraine, USAID Public Health System Recovery and Resilience Activity

Contributing companies:

Megapolis Advertising Holding

Anna Lushchay, Director for Strategic Development of the Coordination Center for Mental Health under the Cabinet of Ministers of Ukraine, NGO «Barrier-Free»

Oksana Zbitneva, Head of NGO «Barrier-Free», Head of the Coordination Center for Mental Health under the Cabinet of Ministers of Ukraine, NGO «Barrier-Free»

Svitlana Sudak, Communication Manager, NGO «Barrier-Free»

Olexandra Doroguntsova, Creative Director, banda

Maksim Boritko, Creative Director/Managing Partner, Banda

Dmytro Adabir, Director, Banda

Maria Matveenko, Creative Producer, Banda

Kristina Foschay, Art Director, Banda

Anastasia Polikarchuk, Creative Producer, Banda

Olexii Miller, Head of SMM, Banda

Bronze

How MasterZoo Became the Pet Market for Furry Personalities

In 2023, MasterZoo became the first in the industry to introduce the concept of treating pets as individuals with unique personalities, rather than just as animals. We updated our design, changed our positioning, and launched an omnichannel campaign, which led to a 21% annual increase in market share. Online sales grew by 130%, and brand recognition tripled. As a result, we not only maintained our leadership in offline retail but also entered the top 3 in online sales, becoming the leader in brand awareness among specialized brands.  

Agency Name: Taktika

Client Company Name: MasterZoo

Contributing companies:

and action

Promodo

Polina Kosharna, CEO, MasterZoo

Oleksii Koksharov, Head of Brand Development and Marketing Communications, MasterZoo

Oleksii Krikmanis, Marketer, MasterZoo

Roman Gurbanov, Creative Director, Taktika

Ilya Pochkun, Creative Director, Taktika

Olia Subbotina, Project Manager, Taktika

Valeriya Dubych, Designer, Taktika

Inna Kovalchuk, Copywriter, Taktika

Alisa Mezhenska, Art Director, Taktika

Vitaly Nebelskyi, Creative Director, and action

Bronze

Tomorrow will be

Regular parcels from relatives and loved ones to the front line became a routine. Each parcel is a separate story, and one of them became the basis for our scenario. The “Tomorrow will come!” slogan is both a product message about guaranteed and reliable delivery the next day and an emotional appeal to believe in the future.

The challenge was to avoid triggers and annoyance with our communication. We had to support the Ukrainians and affect them emotionally, but not cause any negativity.

The response was the most massive we've ever seen in the brand's history, with 12.5 million views and 2.4 million engagements. Viewers expressed their gratitude in the comments under the video and wrote that they could not hold back tears. In 92% of respondents, advertising evoked positive emotions – kindness, compassion, joy, and love.

Agency Name: Nova Post

Client Company Name: Nova Post

Contributing companies:

Fedoriv Agency

OMD Optimum Media Ukraine

Paprotska Olga, Chief of marketing communications, Nova Post

Daniman Pavlo, Chief of marketing and Sales, Nova Post

Make it wider: a jump from niche to masses

Oral health care has never been a priority for Ukrainians. People believed that an irrigator is a medical device that is used only for problem teeth and exclusively in the dentist's office. We needed to change the perception of irrigators in society, making them a mass and "folk" device, as well as explain why Ukrainians should invest twice as much in Philips Sonicare irrigators.

Thanks to the creation of edutainment content in collaboration with dentists and its integration into morning TV shows, in 2023 we met the goal and doubled sales compared to 2022, improving the Brand Desire indicator of Philips Sonicare products from 9% to 21%.

Agency Name: OMD Optimum Media

Client Company Name: Philips Ukraine LLC

Contributing companies:

Be—it Agency

Oksana Slusarchuk, Consumer Marketing Leader, Philips Ukraine LLC

Nataliia Popovchenko, Consumer marketing manager Oral Health Care, Philips Ukraine LLC

Yurii Gamaliychuk, Digital marketing manager, Philips Ukraine LLC

Yulia Arsiriy, Head of Digital Marketing and E-com, Philips Ukraine LLC

Yulia Lytvynenko, Prof. Marketing manager OHC&MCC, Philips Ukraine LLC

Vladyslava Syromlia, Influencers manager UA, Philips Ukraine LLC

Nataliia Romanenko, CEE Strategic Director, OMD Optimum Media

Вікторія Мельниченко, Group Account Director, OMD Optimum Media

Tatyana Unichenko, Cross Media Integration Director, OMD Optimum Media

Bronze

lifecell as a game changer in the industry

Thanks to a well-chosen marketing strategy and the promotion of lifecell through the MNP service, we significantly exceeded and gained absolute leadership in the number of numbers ported to lifecell, increasing their quantity by 3 times (08'24 vs. 12'22).

Our approach was to overcome key consumer barriers, such as the fear of losing their number, while emphasising the freedom of choice that became the core message. We implemented high-quality and targeted communication focused on subscribers' needs, and improved the MNP service itself by optimising the number portability process and making it as simple and beneficial as possible for consumers

Agency Name: dentsu X Ukraine

Client Company Name: lifecell

Contributing companies:

iProspect Ukraine

Avi Schupak, head of marketing communications department, lifecell

Tetiana Ilienko, brand management and communications expert, lifecell

Viktor Antropov, creative copywriter, lifecell

Anton Tsybenko, head of creative unit, lifecell

Viacheslav Strembytskyi, Project and Marketing Manager, lifecell

Oleg Sydorenko, Head of Value Proposition unit, lifecell

Iryna Balashova, СЕО, iProspect Ukraine

Anna Gorkun, CEO, dentsu X Ukraine

Andrii Golubiev, Senior Account Manager, dentsu X Ukraine

Mykhailo Hychka, Account Director, iProspect Ukraine

Volia: Human vs AI

We increased the number of new Volia Home Internet connections in paid channels by 90% compared to the

highest seasonal months - August-September 2023 — without increasing the budget (-4 % compared to the same

period in the previous year, 2023). The target was exceeded by 46%.

We increased the conversion rate from application to sale CR (Conversion Rate) by 88% and reduced the cost per

Home Internet connection CPS (Cost per Sale) by 42% 

Agency Name: Performics Ukraine

Client Company Name: Volia

Contributing companies:

Publicis Groupe Data Science

Publicis Groupe Content

Publicis Ukraine

MSL Ukraine

Sviatoslav Horban, Deputy CEO for Commercial Affairs of the united company Datagroup-Volia

Andriy Onischuk, Head of В2С Sales Development Department, LLC Telesvit

Yevhen Kostiuchenko, Head of online marketing department, LLC Telesvit

Viktoriia Boianovska, Head of Marketing communication and Brand development Department, LLC Telesvit

Taras Berchak, Managing Director, Performics Ukraine

Maryna Navrotska, Head of Product Marketing, Performics Ukraine

Daryna Bobylova, Senior Product Marketing Manager, Performics Ukraine

Uladzislau Serkutsyeu, Senior Product Manager, Performics Ukraine

Serhii Kazorin,PPC Group Lead, Performics Ukraine

Anna Yehorova, Digital Project Manager, Performics Ukraine

Bronze

DONATIONS CHALLENGE

We raised over 2 million UAH for the “Come Back Alive” Foundation and more than doubled the volume of trips to/from train stations through the Bolt app.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: BOLT, VISA

Contributing companies:

MANIFEST PRODUCTION

Serhii Kostia, Regional marketing manager CEE, Asia, Bolt

Lucy Kviatkovska, Marketing Manager Ukraine, Bolt

Vladyslav Polonskyi, Founder & CEO, ROCKETS.GROWTH R&D

Serhii Artemenko, Cretive Director, ROCKETS.GROWTH R&D

Kate Magon, Client Service Director, ROCKETS.GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Taras Mokhonko, senior strategist, ROCKETS.GROWTH R&D

Anastasia Prekrasna, junior strategist, ROCKETS.GROWTH R&D

Hryhorii Shevchenko, CEO, MANIFEST PRODUCTION

Gold

I`m fine :)

On August 26th, within Burning Man - a globally known festival of contemporary art, non-profit organization Ukrainian Witness unveils powerful new sculpture called “I’m Fine”, symbolizing how Ukraine is standing resilient in the face of ongoing war.

The project was aimed at returning attention of Western communities to the war in Ukraine.

Immediately after building the installation, the team of the project, its partner organizations and Ukrainian volunteers in various countries, started sharing information on the project, photo and video materials.

Within a month the project gained 159,61 mln. coverage.

Agency Name: Ukrainian Witness

Client Company Name: Ukrainian Witness

Contributing companies:

BRAND UKRAINE

Publicis Groupe BENELUX / Amsterdam

Publicis Groupe Content

Freuds+

Vitaliy Deynega, founder, Ukrainian Witness

Oleksii Sai, artist, Ukrainian Witness

Anatoly Tapolsky, DJ, Ukrainian Witness

Maria. Moroz, CEO, Ukrainian Witness

Misha Karpenko, videographer, Ukrainian Witness

Alexey Repik, phographer, Ukrainian Witness

Artur Malinovskyi, PR Director, Ukrainian Witness

Maria Lypiatska, director, BRAND UKRAINE

Anna Balatska, Head of Projects, BRAND UKRAINE

Khrystyna Tsukur, Head of sense event, Ukrainian Witness

International marketing campaign of the “In Her Car” TV series

The goal of the marketing campaign for the series 'In Her Car' was not only to attract viewers to the premiere on STB in Ukraine but also to implement an ambitious project to market the series in Europe, conveying the message about the need to help Ukraine during the war. We achieved this through a marketing communication strategy that was built not on the war, but on human stories and experiences that were relatable and understandable to everyone—both Ukrainians and Europeans. The result was the product's leadership in Ukraine, as well as its global premiere in 7 countries around the world.

Agency Name: STB

Client Company Name: STB

Olena Martynova, CMO, Starlight Media

Lidiia Pankiv, CMO, STB

Nataliia Protsenko, promo-director, STB

Elgudzha Gogohiya, editor, STB

Oleksii Riepik, Design Director, Starlight Media

Oleksii Ignatyev, head of Trailer House, Starlight Media

Mariia Rozhenko, editor, STB

Matviy Babak, designer, STB

Andriy Kurylo, Art Director, STB

Evgeniya Razumovska, media-director, STB

Morshynska sport. The Power of Recovery in Water Balance

Our case exemplifies effective expansion into a new communication territory for the brand, aimed not only at attracting more male consumers to Morshynska but also at developing the water category by fostering a culture of daily water consumption and maintaining water balance among men overall.

Through relevant creativity and a well-planned media strategy, we successfully reached a significant portion of the male audience. As a result, we increased the share of men within the brand and exceeded expected sales results.

The campaign resonated with current audience interests by combining a sports context with important aspects of proper recovery for active individuals, further solidifying the brand's position as a promoter of a healthy lifestyle in Ukraine.

Agency Name: VIVID

Client Company Name: IDS Ukraine

Contributing companies:

Initiative media

Oksana Tkachuk, Marketing Director, IDS Ukraine

Ksenia Losinets, Senior Brand Manager, IDS Ukraine

Natalia Boronina, Owner&CEO, VIVID

Nikita Pashkovskiy, Strategist, VIVID

Anna Zaitseva, Head of Accounting Services, VIVID

Ksenia Marchuk, SMM Lead, VIVID

Tetiana Marutsenko, Designer, VIVID

Maksym Palii, Motion Designer, VIVID

Ruslan Muradov, Creative Copywriter, VIVID

Anna Golub, Influence Marketing Lead, VIVID

Gold

Christmas tree with the prisoners of war

The Christmas tree video received 71 million views in just 3 days, indicating its viral effect and high audience engagement. 

We do not know any other video in the Ukrainian segment that would have a communication purpose and cause such a powerful resonance.

Before the New Year, it was impossible to find an active social media user who had not seen this video.

Thanks to the video, the topic of prisoners of war has taken over the information agenda. Every TV channel and radio station mentioned the project in their news. 

Agency Name: Banda Agency

Client Company Name: Association of «Azovstal» defenders' families

Contributing companies:

Locaria

FILTR PRODUCTION

Kateryna Prokopenko, Голова асоціації, Association of «Azovstal» defenders' families

Yevheniia Synelnyk, Representative of the association, Association of «Azovstal» defenders' families

Valeria Dolya, Representative of the association, Association of «Azovstal» defenders' families

Maksim Boritko, Creative Director/Managing Partner, Banda

Dmytro Adabir, Director/Managing Partner, Banda

Oleksii Dyvysenko, Creative Director, Banda

Alesya Bondar, Copywriter, Banda

Anastasia Polikarchuk, Creative Producer, Banda

Bohdana Sazhenytsia, PR manager, Banda

Oleksandra Shcherbakova, Sound Producer, Banda

Harmless adventures

With the outbreak of the war, in addition to the standard summer dangers for children, there was also a mine risk. The average annual increase in accidents among children in the summer months exceeded 20%. We aimed to keep it below 15%, despite the teenagers' desire to experiment and take risks. We presented the boring rules in an entertaining way, and engaged influencers: slightly older influencers on social media, as well as parents and even grandparents. We also positioned safe leisure with friends as the new cool, and risky behaviour as ‘fierce kringe’. And the very next summer, the growth rate of accidents per 100,000 children halved compared to 2023!

Agency Name: Ogilvy Ukraine

Client Company Name: UNICEF Ukraine, The State Emergency Service of Ukraine

Darya Tafintseva, Managing Director, Ogilvy Ukraine

Anna Sukhodolska, SCB Chief of Section, UNICEF UKRAINE

Talisman Callsigns

Project demonstrates that even 'ordinary' rebranding, when backed by a strong and engaging visual idea, can be more than just a visual transformation; it can serve as a powerful and effective initiative capable of addressing marketing and business objectives within a limited media budget."

Agency Name: Saatchi&Saatchi Ukraine

Client Company Name: Drone Academy 'Dronarium'

Contributing companies:

Starcom Ukraine

Publicis Groupe Content

Performics Ukraine

MSL Ukraine

Ruslan Beliajev, Director Academy Dronarium

Dmytro Moloshnikov, Head of designe, Saatchi & Saatchi

Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic

Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine

Dmytro Grushevsky New Business Director Publicis Groupe Ukraine

Yulia Meduna Corporate Communications Manager Publicis Groupe Ukraine

Tetiana Slyvko Managing Director Saatchi & Saatchi Ukraine

Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine

Oleina with HERBS – bringing new taste to ordinary dishes

In the second year of the war, Oleina, the market leader, faced the challenge of what to do next and how to build an emotional connection with consumers in the new reality. The sunflower oil category was fully predictable, and it was difficult to find anything new, while consumers were seeking new flavors and wanted to add a bit of joy to their lives.

Despite the challenges, Oleina invested in and launched a new product line, "Oleina with Herbs," in an entirely new category. With a powerful insight and a creative idea that transformed ordinary dishes into something special, along with an effective media campaign, "Oleina with Herbs" within a very short period of time exceeded ambitious sales goals, became the leader in the new category, and generated strong emotional momentum for the brand.

Agency Name: MullenLowe Adventa

Client Company Name: Bunge Ukraine

Contributing companies:

Havas Media Ukraine

Svitlana Tsvelenieva Creative director Mullenlowe Adventa

John Alekseev Senior art director Mullenlowe Adventa

Olga Mamaeva New business director Mullenlowe Adventa

Julia Korniaga Senior Copywriter Mullenlowe Adventa

Anastasia Zhytnyk Designer Mullenlowe Adventa

Svitlana Shynkarenko CEO Mullenlowe Adventa

Evgenia Roik Head of marketing depmt JV “Suntrade” (Bunge)

Olga Cherniak Marketing specialist JV “Suntrade” (Bunge)

Daryna Urieva Marketing specialist JV “Suntrade” (Bunge)

What’s the Challenge: A Sincere Podcast by Banda's Strategists

During the war, when most businesses focused on finding quick creative solutions, Banda emphasized the importance of strategic services. The challenge was to convince businesses that long-term strategy was not only relevant but also crucial in times of crisis. Through the podcast, which showcased real case studies of strategy implementation, Banda significantly increased the awareness and demand for its services, attracting 17,600 subscribers.

Agency Name: Banda Agency

Client Company Name: Banda Agency

Luda Bay, brand-strategy, Banda Agency

Ivan Filippov, Strategy director, Banda Agency

Volodymyr Bundzha, Visual artist, Banda Agency

Tetiana Yatsenko, project manager, Banda Agency

Bronze

Honey: Ukrainian Pastry Art and a Madness of Flavors

Honey is a Kyiv-based confectionery specializing in unique desserts: unusual combinations of flavors, forms, and textures. The old identity no longer matched the brand's level, while the full-scale war heightened the risks of making radical changes.

Through research, we realized that the target audience craved a new gastronomic experience instead of classic desserts. The solution was to create a new brand architecture for Honey, communicating the value of each dessert and encouraging customers to try something new.

Thanks to the campaign, reach among the target audience increased over 125 times, and overall sales grew by 23%.

Agency Name: [isdgroup]

Client Company Name: Honey

Contributing companies:

Michael Traverse — Strategic Director, Reiseplan

Vitalina Lopukhina – Сalligrapher, VikaVita

Oksana Chumak -- Strategist, Reiseplan

Andrii Gorlov – 3D Artist

Viktor Shkurba — Creative Director, [isdgroup]

Iryna Lipavska – Lead Designer. [isdgroup]

Yaroslava Kravets – Project Manager, [isdgroup]

Oksana Gonchar– Creative Group Head, [isdgroup]

Karyna Kutsenko – Designer, [isdgroup]

Uliana Koinichenko – Copywriter, [isdgroup]

Anna Zavertailo – Сo-founder, CBDO, Honey

Stanislav Zavertailo – Сo-founder, CEO, Honey

Maryna Frolova – Сreative and Brand Director, Honey

Svitlana Melnychenko – Packaging Production Manager, Honey

It's not the right time for entertainment: How Mastercard builds emotional inclusion in the hardest of times

Inclusivity is not just about physical accessibility, but also emotional.

Mastercard has created a unique multisensory Ferris wheel cabin in Kyiv, the first of its kind in Europe, equipped for people in wheelchairs, as well as those with visual and hearing impairments.

The campaign exceeded its target by 43% and initiated an irreversible shift in the perception of inclusivity. Extensive media coverage helped maintain a steady flow of visitors.

Mastercard believes this initiative will be an important step toward breaking down emotional and entertainment barriers. Making smiles accessible: priceless.

Agency Name: McCann Kyiv

Client Company Name: Mastercard Ukraine

Contributing companies:

Carat Ukraine

Adsapience

LIME LITE

Anna Shulika, Account Director, McCann Kyiv

Daryna Olifer, Senior Account Manager, McCann Kyiv

Olena Gnucheva, Creative Director, McCann Kyiv

Eugene Kaminsky, Chief Creative Officer & Creative Partner, McCann Kyiv

Ksenia Berezovska, Art Director, McCann Kyiv

Danylo Halyko, Copywriter, McCann Kyiv

Natalia Baidala, Director Integrated Marketing & Communications Ukraine & Moldova, Mastercard Ukraine

Vladyslav Bolielov, Executive Producer, LIME LITE

Denys Lushchyk, Director of Photography, LIME LITE

Eugene Zdorovylo, Line Producer, LIME LITE

Silver

Prom-Payment — a small button with big ambitions

Prom-Payment is a secure payment service on Prom. We created it to enhance the customer experience, but people neither knew about it nor noticed it on the site and in the app. To address this issue, we made the Prom-Payment logo the main character of the campaign and, essentially, launched the first button ad in Ukraine. This approach allowed us to increase awareness of Prom-Payment among Prom’s customers from 20% to 81%, and among all online shoppers in Ukraine — up to 46%. Now, up to 50% of all payments on the marketplace are made through Prom-Payment.

Agency Name: Taktika

Client Company Name: EVO

Contributing companies:

Newage agency

Denis Goroviy, CEO, EVO

Yulia Novachenko, CMO, EVO

Katerina German, Brand manager, EVO

Roman Gurbanov, Creative Director, Taktika

Ilya Pochkun, Creative Director, Taktika

Valeriya Dubych, Designer, Taktika

Oleksandra Kutsachenko, Designer, Taktika

Shiny Brilliantstar, Director

Anton Fursa, DOP

Andrei Copots, Executive producer, Electric Sheep Film

Silver

Product that was never supposed to exist – Minefield Honey.

The war in Ukraine, from the perspective of the agricultural sector, presents an unprecedented crisis: hundreds of thousands of hectares of mined fields remain unfit for planting due to the ongoing actions of the aggressor country, which continues to mine and destroy. However, despite these challenges, Ukrainian farmers are uniting to sustain production. They have successfully planted some areas that are inaccessible to machinery with honey-bearing herbs using drones, and they have also set up beehives as warning signs about the mine danger. This unconventional approach not only helps communicate the issue of mined lands but also attracts international partners and donors to the demining efforts, highlighting the importance of collective action in addressing the consequences of war.

Agency Name: Saatchi&Saatchi Ukraine

Client Company Name: Kernel, MFA

Contributing companies:

Starcom Ukraine

Publicis Groupe Content

Publicis Groupe Data Science

Dronarium Academy

Kateryna Spivakova Communication & GR Director Kernel

Lialina Victoria Deputy Director of the Department of Public Diplomacy and Communications Ministry of Foreign Affairs of Ukraine

Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic

Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine

Dmytro Grushevsky New Business Director Publicis Groupe Ukraine

Yulia Meduna Corporate Communications Manager Publicis Groupe Ukraine

Tetiana Slyvko Managing Director Saatchi & Saatchi Ukraine

Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine

Dmytro Moloshnikov Head of Design Saatchi & Saatchi Ukraine

Maryna Bobko Account Executive Saatchi & Saatchi Ukraine

Bronze

Molokiya Fruit Yogurts. Attempt No2.

Molokiya faced a difficult challenge - to gain a foothold in the most marginal yoghurt category and to defend its own values. Having realised that our fruit yoghurts looked natural, but not very fruity, we completely rethought the product: we increased the fruit content, visually enlarged the glass and changed the focus of the design.

This approach showed results immediately. Without any advertising support, sales of the line increased by 136% in the first month. Once on the shelf, the thick yoghurts doubled in sales within six months.

Molokia has shown how to adapt to the harsh realities of the market, but more importantly, not to lose its DNA.

Agency Name: Banda Agency

Client Company Name: Molokiya

Artem Karelin, Creative Director, Banda Agency

Oleksiy Prylipka, Art Director, Banda Agency

Ivan Symonovskyi, Designer, Banda Agency

Dmytro Basov Designer, Banda Agency

Maksym Mazihula Designer, Banda Agency

Olesia Bondar Senior Copywriter Banda Agency

Bogdan Getmanov Strategy Lead Banda Agency

Yevheniia Dvoretska Team Leader Banda Agency

Yulia Kovalchuk Strategy Director and Member of the Board Molokiya

Tatiana Korovina CMO Molokiya

Bronze

Allergy without ALE

With this campaign, Allegra was supposed to successfully "re-enter" the complex, competitive category of anti-allergy drugs after a weak launch in 2019 due to the Covid epidemic. The ambitious goal is to take market share from the leaders, when 87% of consumers already have their regular drug.

The goals set for the campaign:

1) To increase the market share by 50% in natural terms.

2) Increase the memorability of advertising with less pressure in the share of voice (brand lift ad recall) by 5%.

3) Improve the association of the drug with the absence of drowsiness by 5 pp.

Agency Name: McCann Kyiv

Client Company Name: Allegra

Contributing companies:

OMD Optimum Media

Anastasiya Zhuravel, CEE Brand lead, Opella Healthcare Ukraine

Yevhenii Levchenko, Brand lead, Opella Healthcare Ukraine

Dmytro Baza, Creative Group Head, McCann Kyiv

Pavlo Kovalenko, Strategyc Director, McCann Kyiv

Svitlana Liadova, Senior Art Director, McCann Kyiv

Viktor Synkov, Senior Copywriter, McCann Kyiv

Tetiana Pashkivska, Account Director, McCann Kyiv

Irina Zhgir, Group Account Director, OMD Optimum Media

Nataliia Romanenko, Strategic Director, OMD Optimum Media

Andrii Vlasov, Senior Strategic Manager, OMD Optimum Media

Bronze

DONATION TAXI

We raised over 2 million UAH for the “Come Back Alive” foundation, increased the share of VISA cards in the Bolt app, and boosted the frequency of their usage for payments.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: VISA, BOLT

Contributing companies:

MANIFEST PRODUCTION

Serhii Kostia, Regional marketing manager CEE, Asia, Bolt

Lucy Kviatkovska, Marketing Manager, Bolt

Vladyslav Polonskyi, Founder & CEO, ROCKETS.GROWTH R&D

Serhii Artemenko, Cretive Director, ROCKETS.GROWTH R&D

Taras Mokhonko, senior strategist, ROCKETS.GROWTH R&D

Anastasia Prekrasna, junior strategist, ROCKETS.GROWTH R&D

Kateryna Magon, Client Service Director, ROCKETS.GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Hryhorii Shevchenko, CEO, MANIFEST PRODUCTION

PrivatBank: Just Do SEO AI

Due to the outflow of a significant portion of the target audience abroad, the demand for banking services has decreased significantly. However, PrivatBank set an ambitious goal of increasing the number of applications on the website for its top six products by 120%. We analyzed the market and search queries and realized that users' search intents are highly fragmented. To address this challenge, we developed the strategy "To search as they search" and the SEO AI approach, which allowed us to automate the collection, clustering, and creation of content based on over 3 million user queries.

Using AI, we segmented the queries into 5,200 clusters and created 171 new pages with unique content. This ensured high relevance and maximized PrivatBank's presence in search, increasing organic traffic by 189%. As a result, the number of applications grew by 196%, and the average revenue per user increased by 28%. 

Agency Name: Performics Ukraine

Client Company Name: PrivatBank

Contributing companies:

Publicis Groupe Content

Saatchi & Saatchi Ukraine

Publicis Groupe Data Science

MSL Ukraine

Viktorija Gubina, Керівник Напрямку

Aleksej Popov, Digital director, PrivatBank

Aleksej Biba, Head of SEO, PrivatBank

Taras Berchak, Managing Director, Performics Ukraine

Yevgen Sliesar, Senior Product Marketing Manager, Performics Ukraine

Anna Yehorova, Project Manager , Performics Ukraine

Oleh Lymar, Middle SEO Specialist, Performics Ukraine

Mariia Dihtiar, Junior SEO Specialist, Performics Ukraine

Maksym Prokopets, SEO Team Lead, Performics Ukraine

Alina Yashchenko, SEO Copywriter, Performics Ukraine

DON'T POSTPONE YOUR LIFE FOR LATER

Reviving sales of key banking products during the war is somewhat like launching a new product: it can grow organically to a certain level. However, for more sustainable growth among the mass consumer, it was necessary to form a new perspective on the value of an already familiar product. We succeeded in doing this, considering the external circumstances we all found ourselves in, to answer the main question for consumers: "Why do I need a cash loan now?"

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: PRIVAT BANK

Contributing companies:

Carat

iProspect

Dmytro Musienko, Board Member (retail business), PRIVAT BANK

Viktoria Hubina, Head of marketing, PRIVAT BANK

Vladyslav Polonskyi, Founder & CEO, ROCKETS.GROWTH R&D

Anastasia Zaitseva, Senior Copywriter, ROCKETS.GROWTH R&D

Kate Magon, Client Service Director, ROCKETS.GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Taras Mokhonko, senior strategist, ROCKETS.GROWTH R&D

Anastasia Sirenko, Art Director, ROCKETS.GROWTH R&D

Bronze

B2B. Know Where they begin theirs

In this campaign, we are working on a challenging task - to change the perception of Ukrainian entrepreneurs about OLX. To show them that it is not only a platform for selling used items but also a place that helps businesses start from scratch affordably.

We created a new communication platform, “Know Where They Begin Their Own”, to show our audience that they have everything for business: talent, skills and convenient OLX to start. Thanks to mass communication, we conveyed this message and received a +54% YoY increase in revenue, +26% in Daily Active Listers.

Agency Name: Сarat Ukraine

Client Company Name: OLX

Contributing companies:

TOBEDONE

UMG

The Story Lab Ukraine

Alyona Gorkovenko, Marketing Team Manager, OLX

Yuliia Kozar, Senior brand manager, OLX

Valeriia Lukianenko, Group Account Director, Carat Ukraine

Yana Bushchan, Media Activations Manager, Carat Ukraine

Oleksandra Samoilenko, Strategic Director, Carat Ukraine

Olha Profatylo, Strategy & Socio Dynamics Lead, Carat Ukraine

Bohdan Liubarets, Junior Strategist, Carat Ukraine

Myroslava Chinar, Creative director, TOBEDONE

Iryna Baitaliuk, Client Service Director, TOBEDONE

WE HAVE THE POWER

In 2022, PrivatBank stimulated SME financing with improved lending conditions. However, the volume of growth was unexpected and uncontrolled: suddenly, the primary client for PrivatBank became the agricultural sector, which posed strategic risks of being perceived as an “agricultural” bank for businesses. This contradicted PrivatBank’s market strategy, so our advertising campaign was designed to showcase new opportunities for businesses that aligned with the bank's strategic interests. This approach made business lending more attractive to key economic sectors without losing the market share gained in agricultural lending.

Ukrainian SMEs believed in PrivatBank’s strength and became stronger themselves, delivering a twofold increase in loan sales for PrivatBank in key segments.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: PRIVAT BANK

Contributing companies:

Carat

iProspect

Yevhen Zaihraiev, Board Member (SME), PRIVAT BANK

Viktoria Hubina, Head of marketing, PRIVAT BANK

Vladyslav Polonskyi, Founder & CEO, ROCKETS.GROWTH R&D

Anastasia Zaitseva, Senior Copywriter, ROCKETS.GROWTH R&D

Kate Magon, Client Service Director, ROCKETS.GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Taras Mokhonko, senior strategist, ROCKETS.GROWTH R&D

Anastasia Sirenko, Art Director, ROCKETS.GROWTH R&D

Gold

How we made Proftech education cool

For years, professional education (Proftech) got a bad rap as a "dropout's last resort." However, proftech graduates are now a crucial resource for our economy, particularly in the third year of full-scale war.

To change perceptions of proftech education and boost 2024 applications, we launched a straightforward campaign featuring real proftech students—strong, confident, and independent. Their genuine stories resonated: by July 2024, the campaign drove 90% of traffic to the Proftech aggregator website. Conversions exceeded targets by 300%, and applicants increased by 12% compared to the previous year

Agency Name: HyperNormal (post)creative agency

Client Company Name: Ministry of Education and Science of Ukraine

Contributing companies:

UAMASTER digital agency

Limelite

Dmytro Zavgorodnii, Deputy Minister for Digital Transformation (CDTO) / Ministry of Education and Science of Ukraine

Ilona Stankevych, Head of Communications of MoES,Ministry of Education and Science of Ukraine

Anna Davidenko, Head of communications of vocational education, Ministry of Education and Science of Ukraine

Valentyn Paniuta, Co-founder, CEO, HyperNormal (post)creative agency

Anna Kashcheeva, Creative copywriter, HyperNormal (post)creative agency

Ivanna Kucherenko, Art director, HyperNormal (post)creative agency

Iuliia Zakharenko, Manager, HyperNormal (post)creative agency

Maryna Kostina, Strategist, HyperNormal (post)creative agency

Oleksandra Dashko, Graphic & Motion Designer, HyperNormal (post)creative agency

Olena Reshetnikova, Designer, HyperNormal (post)creative agency

Sasha Kuziva, Strategist, HyperNormal (post)creative agency

Lullabies with a Ukrainian soul

Due to many years of russian expansion, Ukrainian culture and items were considered less valuable even among Ukrainians.

Having a full cycle of product production in Ukraine, the Malyutka brand, due to stereotypes about the poor quality of Ukrainian, also had a low level of trust among buyers.

"Lullabies with Ukrainian soul" is high-quality content in the native language for kids, which meets the momentary needs of parents and their request for raising children in Ukrainian.

This project helped not only to maintain the brand's position in the market, but also to increase the share of sales in the conditions of emigration, a decrease in the birth rate and a fall in the baby food market, increase the number of consumer contacts with the Malyutka brand and consolidate the association "Ukrainian = quality".

Agency Name: MOKO Digital

Client Company Name: KHOROL INFANT NUTRITION FACTORY

Arina Khomenko, Project Manager, MOKO Digital

Daria Reheta, Designer, MOKO Digital

Mariia Servetnyk, Designer, MOKO Digital

Alina Ratnikova, Creative Copywriter, MOKO Digital

Aleksandra Raskosova, Art Director, MOKO Digita

Anna Lozka, Head of Influence Department, MOKO Digital

Yaroslav Cheshko, Head of the Media Department, MOKO Digital

Mykyta Deulin, Strategist, MOKO Digital

Olha Livik, Creative Director, MOKO Digital

Tetiana Malshakova, Client Service Director, MOKO Digital

Gold

AZOV х WORK.UA

As a result of the campaign, the vacancies of the AZOV Brigade received 962,000 views, which required additional recruiters to process applications. The total media reach of the campaign exceeded 100 million contacts, increasing interest and engagement in the service. Thanks to the partnership with WORK.UA, the largest platform for job search in Ukraine, we have changed the way military units and businesses interact. The Ministry of Defense of Ukraine now partners with all major platforms, giving possibility to each unit of Ukrainian Army Forcecs to post its vacancies.

Agency Name: Banda Agency

Client Company Name: 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua

Contributing companies:

Promodo

FILTR PRODUCTION

Svyatoslav Palamar, Deputy Commander, 12th Special Forces Brigade Azov of the National Guard of Ukraine,

Oleksandr Klevetskyi, Communication Manager, 12th Special Forces Brigade Azov of the National Guard of Ukraine,

Yaroslava Kashka, Head of the Recruitment Group,12th Special Forces Brigade Azov of the National Guard of Ukraine,

Maksim Boritko, Creative Director/Managing Partner, Banda,

Dmytro Adabir,Director/Managing Partner, Banda,

Oleksii Dyvysenko, Creative Director, Banda,

Artur Mikhno, CEO, WORK.UA,

Anastasia Polikarchuk, Creative Producer, Banda,

Bohdana Sazhenytsia, PR manager, Banda,

Sofia Chokan, Art Director, Banda

Entertainment Partnership “Play without eco-rounds”

This campaign exemplifies a comprehensive approach to integrated sponsorship in gaming. We identified the needs of the gamer audience for high-quality electronics and partnered with Maincast to integrate OLX into a major Counter-Strike esports tournament, the most popular game among Ukrainians. We created an ecosystem for the event, adapting our creative messaging to resonate with the gaming community.

The communication was well-received by the target audience and positioned OLX as a platform where gamers can "buy like new for less money" which positively impacted on OLX's business growth.

Agency Name: Сarat Ukraine

Client Company Name: OLX

Contributing companies:

TOBEDONE

Maincast

The Story Lab Ukraine

Andrii Vasyliev, Head of marketing, OLX

Olha Penkovska, Senior brand manager, OLX

Nina Zhuk, Marketing Specialist, OLX

Taras Voitko, Content Realization Manager, The Story lab Ukraine

Valeriia Lukianenko, Group Account Director, Carat Ukraine

Yana Bushchan, Media Activations Manager, Carat Ukraine

Olha Profatylo, Strategy & Socio Dynamics Lead, Carat Ukraine

Myroslava Chinar, Creative director, TOBEDONE

Iryna Baitaliuk, Client Service Director, TOBEDONE

Nadia Subbotina, Business development manager, Maincast

How to motivate Ukrainians to speak Ukrainian

The online course "Movyty.Motyvy. How to Become a Native Speaker of the Ukrainian Language" has become a unique example of a language course, as it featured numerous offline events. Participants could find inspiration from the motives of famous Ukrainians at the exhibition, discuss Ukrainian dubbing at Kurozh, attend a lesson alongside a celebrity, and discover their own reason to speak at the interactive stand at VDNH.

We demonstrated that learning the Ukrainian language can be unconventional and engaging, as evidenced by over 4,500 organic mentions and recommendations on social media and in the media. Users shared our posts, creative materials from our course partners, tagged us, and recommended us to their followers.

Our course does not push or impose; instead, it allows participants to learn more about who we are and fall in love with the Ukrainian language by uncovering numerous reasons to speak it!

Agency Name: Postmen

Client Company Name: EdEra

Hanna Savchuk, Account Director, Postmen

Anastasiya Yablonska, Account manager, Postmen

Iryna Pavlova, Art Director, Postmen

Anastasiia Russu, Creative Copywriter, Postmen

Olga Mykhalets, Creative producer, Postmen

Dmytro Shelestynskyi, Graphic Designer, Postmen

Vlad Kalenskyi, Motion Designer, Postmen

Artur Malinovskyi, PR manager, Postmen

Daria Drygina, Communication Manager, Edera

Evelina Sokolovska, Project Manager, Edera

THE BEST FRIEND

Record-breaking 5-month payback period, exceeding the target for new user acquisition, and 5.3 million in organic reach.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: BOLT

Contributing companies:

MANIFEST PRODUCTION

Serhii Kostia, Regional marketing manager CEE, Asia, Bolt

Lucy Kviatkovska, Marketing Manager, Bolt

Vladyslav Polonskyi, Founder & CEO, ROCKETS.GROWTH R&D

Serhii Artemenko, Cretive Director, ROCKETS.GROWTH R&D

Kate Magon, Client Service Director, ROCKETS.GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Hryhorii Shevchenko, CEO, MANIFEST PRODUCTION

Bronze

Play, learn, sparkle!

The “Sparkles of Superpowers” campaign successfully combined offline and online experiences to engage children through puppet theater, a cartoon series, a storybook, and various unique initiatives. With over 90,000 downloads of theater materials, 300,000 views of the cartoon series, and nearly 24,000 views of the electronic and audiobooks, deep audience engagement was evident. The campaign also reached over 16,000 people through offline events and a children’s train carriage by Ukrzaliznytsia. This interactive approach enabled parents and children to actively participate in the learning process while fostering an emotional connection with the brand.

Agency Name: McCann Kyiv

Client Company Name: UNICEF Ukraine, Ministry of Education and Science of Ukraine

Contributing companies:

The network of kindergartens "Ptashenya. Children's Space"

Anna Sukhodolska, Social and Behavior Change Chiefб UNICEF Ukraine

Svitlana Kisilova, Social and Behaviour Change Specialist, UNICEF Ukraine

Anastasiia Zolotukhina-Shkurko, Social and Behavior Change Officer, United Nations Children's Fund UNICEF

Yuliia Shliyan, Project manager, United Nations Children's Fund UNICEF

Elina Yanyk, Social Media and Innovations Officer, UNICEF Ukraine

Ganna Kazymyrova, Digital Media Specialist, UNICEF Ukraine

Olga Rozhankivska, Client Service Director, McCann Kyiv

Anastasiya Kostikova, Group Account Director, McCann Kyiv

Andrushko Yuliya, Senior Account Manager, McCann Kyiv

Viktoriya Nikonenko, Senior Art Director, McCann Kyiv

SPILNO SPOT. A Safe Space for Children.

To restore children's sense of safety and childhood, where they can play, learn, and receive support despite the challenges of war, UNICEF and its partners established safe spaces for children, known as SPILNO SPOTS. The strategy focused on the rapid deployment of a network of safe spaces across 19 regions of Ukraine, providing emotional, psychological, and educational support tailored to the needs of children and their parents during wartime. In collaboration with the government and local communities, more than 150 SPILNO SPOTS were operational between 2022 and 2024, reaching 3.5 million children and their families.

Agency Name: SPORTLAB

Client Company Name: UNICEF Ukraine

Contributing companies:

ROCKETS. GROWTH R&D

Anna Sukhodolska Social & Behaviour Change Chief UNICEF Ukraine

Kateryna Rakova Project Manager UNICEF Ukraine

Liudmyla Palamar Program Manager, Social and Behavior Change Specialist, Head of the Field Office in Kharkiv UNICEF Ukraine

Kenan Madi Chief of Humanitarian Programs UNICEF Ukraine

Nina Marushchak Programme Associate UNICEF Ukraine

Natalya Datchenko Child Protection Specialist UNICEF Ukraine

Oleksandr Pertsovskyi Director of the

Oleksandr Shevchenko Head of Passenger Communications Ukrzaliznytsia

Maksym Karpiy СЕО Sportlab LLC

Sergii Hromov Chief Operating Officer Sportlab LLC

The niche is taken, but there is a small ALE (BUT)

How, without large media budgets and with very limited influence on doctors and pharmacists, to increase market share, spontaneous awareness and brand trial for a relatively new more modern and sophisticated product in a category in which a few large players effectively control the market through physician recommendations and pharmacists, while more than fifty small players create an advertising noise that is almost impossible to break through?

Agency Name: McCann Kyiv

Client Company Name: Opella Healthcare Ukraine

Contributing companies:

Serhii Romanenko, TV Media Planner, OMD Optimum Media

Illya Egorov, Digital Media Planner, OMD Optimum Media

Kateryna Yukhymenko, PPC Head, OMD Optimum Media

Anastasiya Zhuravel, CEE Brand lead, Opella Healthcare Ukraine

Yevhenii Levchenko, Brand Lead, Opella Healthcare Ukraine

Dmytro Baza, Creative Group Head, McCann Kyiv

Pavlo Kovalenko, Strategic Director, McCann Kyiv

Svitlana Liadova, Senior Art Director, McCann Kyiv

Viktor Synkov, Senior Copywriter, McCann Kyiv

Tetiana Pashkivska, Account Director, McCann Kyiv

Irina Zhgir, Group Account Director, OMD Optimum Media

Nataliia Romanenko, Strategic Director, OMD Optimum Media

Andrii Vlasov, Senior Strategic Manager, OMD Optimum Media

Silver

How MasterZoo Became the Pet Market for Furry Personalities

In 2023, the MasterZoo pet store chain underwent both external and internal changes to meet market challenges and the needs of a new audience. We updated our design and positioning, optimized processes, and developed an omnichannel strategy. As a result, we increased online sales by 130%. By the end of the year, we remained the №1 in offline retail, entered the top 3 in online sales, and became the leader in brand recognition within the category. 

Agency Name: Taktika

Client Company Name: MasterZoo

Contributing companies:

and action

Promodo

Polina Kosharna, CEO, MasterZoo

Oleksii Koksharov, Head of Brand Development and Marketing Communications, MasterZoo

Oleksii Krikmanis, Marketer, MasterZoo

Roman Gurbanov, Creative Director, Taktika

Ilya Pochkun, Creative Director, Taktika

Olia Subbotina, Project Manager, Taktika

Valeriya Dubych, Designer, Taktika

Inna Kovalchuk, Copywriter, Taktika

Alisa Mezhenska, Art Director, Taktika

Vitaly Nebelskyi, Creative Director, and action

Craft Banking: Banking with Attention to Details

Kredobank implemented a new approach to servicing premium clients through personalized communication and support for craft businesses. The project highlighted the uniqueness and quality of services, forming a sustainable association with Ukrainian craft. This resonated with the values of the target audience, leading to the formation of a quality client base and strengthening loyalty.

Agency Name: McCann Kyiv

Client Company Name: KredoBank

Contributing companies:

MediaHead Agency

Shkriblyak

Andriy Melnyk, Director of the Marketing Department, KredoBank

Khrystyna Lokteva, Head of the Bank's advertising and brand management, KredoBank

Olga Rozhankivska, Client Service Director, McCann Kyiv

Oleksandr Netrebchuk, Creative Director, McCann Kyiv

Evgeny Pavlovich, Senior Art Director, McCann Kyiv

Danylo Halyko, Copywriter, McCann Kyiv

Olha Bren, Event Management Manager, KredoBank

Roman Holubovskyi, Head of Digital Marketing Department, KredoBank

Yuryi Lavrin, Lead Specialist of the Digital Marketing Department, KredoBank

Anastasiia Yurchenko, Senior Specialist of the Digital Marketing Department, KredoBank

Silver

BRIGHT LEMON PERSONALITY

In its very first season, Mike’s reached the segment leader’s level in the **First Choice + Seriously Consider** metric and exceeded the leader in the **Consideration** metric.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: ABInBev Efes Ukraine

Contributing companies:

GVARDIA Production House

Starcom Ukraine

Kateryna Sakharnova, marketing director, ABInBev Efes Ukraine

Karine Garyachun, marketing manager, ABInBev Efes Ukraine

Valeria Hladilina, senior brand manager, ABInBev Efes Ukraine

Vladyslav Polonskyi, Founder & CEO, ROCKETS. GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Kate Magon, Client Service Director, ROCKETS.GROWTH R&D

Serhii Artemenko, Creative Director, ROCKETS.GROWTH R&D

Taras Mokhonko, senior strategist, ROCKETS.GROWTH R&D

Anastasia Zaitseva, Senior Copywriter, ROCKETS.GROWTH R&D

Anastasia Sirenko, Art Director, ROCKETS.GROWTH R&D

SPILNO SPOT. A Safe Space for Children.

UNICEF in Ukraine was a pioneer among humanitarian missions, effectively using innovative marketing approaches to swiftly respond to the urgent needs of children and their families during the war. The launch of the "Spilno" campaign became a shining example of how live, digital, and hybrid formats can be integrated to create a scalable network of child-friendly spaces that address the challenges of a crisis. A key success factor was the use of pop-up locations and mobile solutions in high-traffic areas, such as train stations and community centers, to provide immediate support to displaced populations. By dynamically creating environments where children could play and learn while parents received essential support, "Spilno" became a real-time platform for interactive audience engagement.

Interaction occurred not only at physical locations but also through localized digital channels, such as Telegram for each "Spilno" spot. This flexibility allowed us to adapt to the needs of different regions and ensure maximum audience engagement. "Spilno" has evolved into a symbol of unity and support, combining innovative formats with rapid response, delivering experiences that engage and transform communities even in the most challenging times.

Agency Name: Sportlab LLC

Client Company Name: UNICEF Ukraine

Contributing companies:

ROCKETS. GROWTH R&D

Anna Sukhodolska, Social & Behaviour Change Chief UNICEF Ukraine

Kateryna Rakova, Project Manager UNICEF Ukraine

Kenan Madi, Chief of Humanitarian Programs UNICEF Ukraine

Liudmyla Palamar Program Manager, Social and Behavior Change Specialist, Head of the Field Office in Kharkiv UNICEF Ukraine

Nina Marushchak, Programme Associate UNICEF Ukraine

Natalya Datchenko, Child Protection Specialist UNICEF Ukraine

Oleksandr Pertsovskyi , Director of the

Oleksandr Shevchenko, Head of Passenger Communications Ukrzaliznytsia

Maksym Karpiy, СЕО Sportlab LLC

Sergii Hromov, Chief Operating Officer Sportlab LLC

Gold

How to Carol a Million for Drones

The "Million for Drones” campaign is a prime example of highly effective short-term marketing during the Christmas and New Year season. The main tool was a carol song, which, thanks to its simple yet impactful idea, united Ukrainians and became a symbol of support for the Ukrainian Armed Forces.

We exceeded our initial goal of raising one million hryvnias, reaching that amount in just 10 days. Without a media budget, but with the right communication and PR strategy, the campaign raised two million hryvnias, reached millions of Ukrainians, and made supporting the military a central theme of the holidays, even amidst many other charitable initiatives.

Agency Name: Postmen

Client Company Name: Postmen

Yaroslav Vedmid, CEO, Head of Strategy, Postmen

Olga Mykhalets, Creative Producer, Postmen

Igor Bondarenko, Composer, Postmen

Iryna Pavlova, Art Director, Postmen

Yegor Kadomtsev, Editor, Postmen

Ilya Rieznikov, Videographer, Postmen

Postmen Kids, Performers, lyrics writers

Olena Vedmid, CEO, Postmen

Oleksandr Polozhynskyi, Musician

Ivan Marunych, Musician

CRUSH. How a simple low price icon became a sub-brand of COMFY that people fell in love with.

Agency Name: Banda Agency

Client Company Name: Comfy

Mariia Nazarenko, Head of Marketing & E-Commerce, COMFY

Iryna Tonkikh, Head of Marketing Communications, COMFY

Maksim Boritko, Creative Director/Managing Partner, Banda

Sergiy Vorvykhvist, Copywriter, Banda

Daryna Gavrylova, Team Leader, Banda

Maria Matvieenko, Creative producer, Banda

Sima Shpin, Designer, Banda

Maksym Mazigula, Designer, Banda

Danya Nesterevich, Designer, Banda

Denys Gerasko, Chief Financial Officer/Actor, Banda

Free the leopards

The #FreeTheLeopards campaign has shown incredible effectiveness in a short period of time. In just three days after its launch, the main goal was achieved — international pressure and mass support in social networks contributed to the delivery of Leopard 2 tanks to Ukraine. The campaign was able to attract millions of people through social networks, received more than 111 million impressions and tens of thousands of publications, which created a global resonance and influenced a specific political decision in an extremely short time.

Agency Name: Bickerstaff.745

Client Company Name: Brand Ukraine

Ilia Anufrienko, Creative Director, Bickerstaff,745

Sergey Artemenko, Senior Copywriter, Bickerstaff.745

Hanna Oryshchenko, Project manager, Bickerstaff.645

Kim, Motion/3D Designer, Bickerstaff.645

Elizabeth Bilohub, Graphic/Motion designer, Bickerstaff.645

Yaroslav Turbil, Head of Ukraine.ua, Brand Ukraine

Mariia Lypiatska, Head, Brand Ukraine

Sofiya Dzhurynska, Head of PR and Partnerships, Brand Ukraine

Maryna Dadinova, Head of Programs, Brand Ukraine

Mariia Palyvoda, SMM Lead, Brand Ukraine

Reclaiming the East

This campaign is an example of an effective short-term campaign because it achieved significant results in less than a month. The revival of the Shakhtarsky cake became a cultural event that drew attention to the Honey brand. Thanks to a well-thought-out strategy that used organic PR and a video manifesto, we got 1 million+ views and hundreds of positive reviews in no time.

The results of dessert sales (sold twice as much as planned) and 99.2% of positive and neutral feedback on the project and brand confirm that the campaign achieved its goal within the short-term effect.

Despite the short-term nature of the campaign, the "Returning the East" project has significant social significance for all residents of Ukraine and emphasizes the indivisibility of our country. The restored and reimagined chocolate dessert became a symbol of return, reminding Ukrainians of their native places and uniting people around common values.

Agency Name: Postmen

Client Company Name: Honey

Olena Vedmid, CEO, Postmen

Dariia Tarasevych, Creative Сopywriter, Postmen

Olena Horobets, Art Director, Postmen

Anna Seniuk, Creative Director, Postmen

Yegor Kadomtsev, Editor, Postmen

Olga Mykhalets, Creative Producer, Postmen

Vlad Kalenskyi, Motion Designer/Illustrator, Postmen

Igor Bondarenko, Sound Designer, Postmen

Anna Dunina, Co-Owner, Honey

Maryna Frolova, Brand Director, Honey

Silver

My national shirt

Etnodim — Ukrainian embroidery brand with a 15-year history. With no promotion budget, using only its own social media, Etnodim wanted to touch Ukrainians everywhere — both those in Ukraine and those who are temporarily “citizens of the world”— and give them a second wind. In just one month, Etnodim reached more than 1,600,000 unique profiles with its emotional campaign, exceeding KPIs by 235%, received 2.5 million views, more than 18 thousand shares on social media, gathered 99.3% of positive and neutral comments, and exceeded its revenue KPIs by 4 times in a typical month of recession for the brand.

Agency Name: Drama Queen

Client Company Name: Etnodim

Contributing companies:

TVlab — Creative Production Studio

Anna Goncharova, Creative Director and Co-Founder of the Creative Agency, Drama Queen

Oleksandr Khmyrov, Creative Producer and Co-Founder of the Creative Agency, Drama Queen

Andrii Cherukha, Founder, Etnodim

Ivan Korniichuk, Managing Partner Etnodim

How to Carol a Million for Drones

The "Million for Drones” campaign is a standout example of effective low-budget marketing. Without any expenses on contractors or media budget, we wrote the song, filmed, and edited the music video entirely in-house, and all placements were done on a free basis.

The carol united Ukrainians during the festive season and became a powerful emotional driver. Thanks to this idea, we raised two million hryvnias — twice the planned amount — and made supporting the Armed Forces of Ukraine the central theme of Christmas, achieving massive reach and proving the power of creativity in resource-limited conditions.

Agency Name: Postmen

Client Company Name: Postmen

Yaroslav Vedmid, CEO, Head of Strategy, Postmen

Olga Mykhalets, Creative Producer, Postmen

Igor Bondarenko, Composer, Postmen

Iryna Pavlova, Art Director, Postmen

Yegor Kadomtsev, Editor, Postmen

Ilya Rieznikov, Videographer, Postmen

Postmen Kids, Performers, lyrics writers

Olena Vedmid, CEO, Postmen

Oleksandr Polozhynskyi, Musician

Ivan Marunych, Musician

Silver

Teenagers. Safety. Rumble

Every year, a frightening number of adolescents are injured or killed due to ignorance or deliberate failure to comply with water, fire and mine safety rules. The situation is particularly acute in small towns and villages. We had to reach this scattered audience across Ukraine and draw their attention to the ‘stuffy’ topic of safety rules without spending too much on narrow targeting. With almost zero budget, we created a national community of teenage ambassadors of safe behaviour, which conveyed the key rules of safe behaviour to 700,000 teenagers from small towns and villages in a clear and fun format and began to naturally change their attitude towards safe recreation with friends.

Agency Name: Ogilvy Ukraine

Client Company Name: UNICEF Ukraine, The State Emergency Service of Ukraine

Contributing companies:

UMIND

Darya Tafintseva, Managing Director, Ogilvy Ukraine

Anna Sukhodolska, SCB Chief of Section, UNICEF UKRAINE

Nearest bomb shelter

In times of war, art is not sufficiently funded, even at major global events like the Venice Biennale. Yet, it is a platform where we can loudly tell the world not just about Ukrainian art but also remind everyone of the ongoing full-scale war. We needed to find an approach that would resonate with both Ukrainian and international audiences, while also considering the context, a zero budget, and fierce competition for attention. With no media budget, we achieved 13.7 million impressions.

Agency Name: Bickerstaff.745

Client Company Name: Ukrainian pavilion at the 60th Venice Biennale

Veronika Selega, CEO, Bickerstaff.745

Ilia Anufrienko, Creative Director, Bickerstaff,745

Masha Kochurenko, Strategist, Bickerstaff,745

Hanna Oryshchenko, Senior project manager, Bickerstaff.645

Dmytro Liutyi, Creative Group Head, Bickerstaff.645

Kateryna Barbalat, Copywriter, Bickerstaff.645

Vika Ivanishina, PR manager, Bickerstaff.645

Katalina Maievska, Art Director, Bickerstaff.645

Viktoria Bavykina, Curator, Ukrainian pavilion at the 60th Venice Biennale

Max Gorbatskyi, Curator, Ukrainian pavilion at the 60th Venice Biennale

Bronze

How dairy brand united all Ukrainians on the supermarket shelves

In the midst of a full-scale war, we needed to act quickly and clearly state our position. We wouldn’t get another chance to make a first impression. It had to be a simple and effective solution that showcased our brand values.

We were among the first to find the right path for Ukrainian brands during the war, and others followed our lead.

Agency Name: Bickerstaff.745

Client Company Name: Galychyna

Contributing companies:

Moko

Ilia Anufrienko, Creative Director, Bickerstaff.745

Marina Chernyavskaya, Creative Group Head, Bickerstaff,745

Masha Kochurenko, Strategist, Bickerstaff,745

Поліна Близнюк, Арт директорка, Bickerstaff,745

Yana Brusentseva, Senior account manager, Bickerstaff,745

Andrew Getmanchuk, Graphic designer, Bickerstaff,745

Agatha Egoshina, Junior Art Director, Bickerstaff,745

Olexii Boiev, Digital designer, Bickerstaff,745

Oksana Andrushkiv, CMO, Galychyna

Olena Polyakova, Brand manager, Galychyna

LESS BLA-BLA, MORE ACTIONS

The war necessitated an increase in public education on cyber hygiene. Traditional awareness campaigns were no longer sufficient to meet the demands of the time—Ukrainians needed to actively engage in learning rather than passively absorb information. Therefore, interaction became more important than simply building awareness. However, we faced a lack of data on the conversion potential of the Diya.Osvita educational program, which hindered our ability to execute the campaign effectively.

The winning solution was to conduct a “trial by fire” during the first flight to gather insights and build a more robust strategy for the main second flight. As a result, we successfully engaged nearly half a million Ukrainians in learning about cyber hygiene, while reducing the cost per conversion by 26% compared to Diya.Osvita’s benchmark.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: Ministry of Digital Transformation of Ukraine, USAID Cybersecurity

Contributing companies:

Carat

GVARDIA Production House

MIFOLOGIA

iProspect

Valeria Ionan, Deputy Minister, Ministry of Digital Transformation of Ukraine

Kylyna Bisher, Communication Manager, Ministry of Digital Transformation of Ukraine

Yaroslav Makarevych, Communications Expert, Ministry of Digital Transformation of Ukraine

Vladyslav Polonskyi, Founder & CEO, ROCKETS. GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Kate Magon, Client Service Director, ROCKETS.GROWTH R&D

Serhii Artemenko, Creative Director, ROCKETS.GROWTH R&D

Taras Mokhonko, senior strategist, ROCKETS.GROWTH R&D

Mykyta Petrov, Senior Copywriter, Rockets. Growth R&D

Viktoria Kryvynets, Art Director, Rockets. Growth R&D

Bronze

GRAND PREMIERE OF THE GRAND BURGER

The campaign demonstrates how KFC in Ukraine effectively responded to a competitor's actions by expanding its range of chicken burgers. Using the right insight, KFC successfully attracted a youth audience by launching a new chicken burger that combined a large size with an attractive price. By integrating into large-scale media formats and big events, the campaign exceeded business expectations by attracting new consumers. The new burger became a hit on the menu and helped KFC maintain its status as the leading chicken brand.

Agency Name: Media First Ukraine

Client Company Name: KFC Ukraine

Contributing companies:

 Idealers

BetterSvit

Alina Kiptyk, CEO, KFC Ukraine

Tetiana Biloshytska, CMO, KFC Ukraine

Yana Lut, Marketing Manager, KFC Ukraine

Anna Ostapenko, CEO, Media First Ukraine

Svitlana Stepanenko, Managing partner, BetterSvit Group

Sofia Pliatsko, Senior Account manager, Media First Ukraine

Maksym Shevchenko, Digital head, Media First Ukraine

Illya Liashchuk, Media&Buying head, Media First Ukraine

Stepan Barkholenko, Creative Ditector, BetterSvit Group

Oleg Svyshch, Creative direction, Idealers

Exotic of Ukrainian origin

The EXOTIC OF UKRAINIAN ORIGIN campaign was a crucial step in expanding Galicia's product range. The main challenge was to remain true to the brand's traditional values while entering a new category of exotic yogurt. The creative solution allowed us to successfully expand the product line without losing its identity. The results of the campaign include entering a new market segment and maintaining the reputation of the brand, which has strengthened its position and proved that adaptation to new conditions is possible without compromising on values.

Agency Name: Bickerstaff.475

Client Company Name: Galychyna

Contributing companies:

Moko digital

Tomin Film

Oxana Andrushkiv, Marketing Director, Galychyna

Olena Poliakova, Brand manager, Galychyna

Illia Anufriienko, Creative director, Bickerstaff.475

Dmytro Liutyi, Creative Group Head, Bickerstaff.475

Serhii Lizunov, Head of strategy, Bickerstaff.475

Sergey Artemenko , Senior copywriter, Bickerstaff.475

Oleksandra Spasova, Art director, Bickerstaff.475

Dmytro Kifuliak, Graphic Designer, Bickerstaff.475

Hanna Oryshchenko, Senior project manager, Bickerstaff.475

Anastasiіa Kolomiets, Project manager, Bickerstaff.475

Silver

AZOV х WORK.UA

Agency Name: Banda Agency

Client Company Name: 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua

Contributing companies:

Promodo

FILTR PRODUCTION

Svyatoslav Palamar, Deputy Commander, 12th Special Forces Brigade Azov of the National Guard of Ukraine,

Oleksandr Klevetskyi, Communication Manager, 12th Special Forces Brigade Azov of the National Guard of Ukraine,

Yaroslava Kashka, Head of the Recruitment Group,12th Special Forces Brigade Azov of the National Guard of Ukraine,

Maksim Boritko, Creative Director/Managing Partner, Banda,

Dmytro Adabir,Director/Managing Partner, Banda,

Oleksii Dyvysenko, Creative Director, Banda,

Artur Mikhno, CEO, WORK.UA,

Anastasia Polikarchuk, Creative Producer, Banda,

Bohdana Sazhenytsia, PR manager, Banda,

Sofia Chokan, Art Director, Banda

Kyivstar – SHIFT happens

A large-scale attack, ultra-fast and costly recovery, and almost fatal reduction in the communication budget for Kyivstar's marketing team along with subscribers churn required decisive and unconventional solutions. Tripling the services, wrapped in short stories of ordinary heroes of our time, was a step towards the people. Atypical for the category communication of the offer through digital-only screens allowed to stop the outflow of the subscribers base (the Devoted users and Consideration indicators were stabilized), increase the level of satisfaction with services (the NPS indicator increased by 9 points - almost to the January level, when Kyivstar canceled the subscription fee as a sign of gratitude, which remained even after the cyberattack), and restore the company's revenue growth.

Agency Name: Starcom Ukraine

Client Company Name: Kyivstar

Contributing companies:

Publicis Groupe Data Science

Performics Ukraine

Saatchi&Saatchi Ukraine

Daria Malikhatko, Data Science Director, Publicis Groupe

Anastasiia Telepova, Digital Director, Starcom Ukraine

Tetiana Cherpak, Econometrist, Publicis Groupe

Yuriy Chornenkyy, Head of MarCom, Kyivstar

Viacheslav Taran, Brand manager, Kyivstar

Ivan Lukyanov, Senior media specialist, Kyivstar

Bronze

Every drop counts. Merch that saves Ukrainians lives.

Since the war starter, businesses’ contribution to the national resistance became an important brand’s image attribute. FUIB bank met a challenge: how to transform the perception of the bank from a stable financial institution to an institution that is crucial for Ukraine’s resilience?

The answer was brought by a simple idea: the financial system is like blood system. It is crucial for the whole body. Therefore, FUIB started We Are of One Blood initiative. For 2 years by now, it continuously generates flow of funds for haemostatic remedies for the Ukrainian military.

The initiative saved 126,587 lives already, and this did not go unnoticed: the project gained 28 million media contacts; and the rate of perception of FUIB as a bank that supports the army and the country increased from 3% to 10%.

Agency Name: Adsapience

Client Company Name: First Ukrainian International Bank (FUIB)

Anton Savchuk, Creative Director, Adsapience

Yevheniia Zakhvatova, Senior Copywriter, Adsapience

Oleksandra Sikach, Art Director, Adsapience

Tetiana Gusak, Business unit Director, Adsapience

Alena Koshuk, Group Account Director, Adsapience

Mariia Nikonova, Senior Account Manager, Adsapience

Kseniia Sikorska, Marketing Director, FUIB

Tatyana Kolesnyk, Head of the CSR Sector of the Communication Service, FUIB

Mariya Gorobets, Head of Communications, FUIB

Anastasiia Sidko, Head of Social Media Projects Sector, FUIB

DTEK. We passed this winter – we'll pass everything.

In the spring of 2023, after the winter shelling, Ukraine's energy system survived. But due to a lack of reserves, the next heating season could have been a disaster. DTEK desperately needed a reputational safety margin. Otherwise, DTEK would have had a disaster.

To prevent this from happening, the brand captured the moment when the lights came back on and the winter was successfully over. The result was the campaign "We've made it through this winter - we'll make it through anything", which confirmed the heroism of DTEK's power engineers and booked success for them.

DTEK's target indicators reached a historic high. Positive attitude increased to 73%, the company increased its leadership in "helping Ukrainians have electricity" and became No. 1 among private companies "helping the state during the war."

Agency Name: Banda Agency

Client Company Name: DTEK

Artem Karelin, Creative Director, Banda Agency

Anya Udovenko, Art Director, Banda Agency

Olesia Bondar Senior Copywriter Banda Agency

Maksym Mazihula Designer, Banda Agency

Yevheniia Dvoretska Team Leader Banda Agency

Olena Sambur, Project Manager, Banda Agency

Feliks Zinchenko, Head of Public Affairs and Communications, DTEK

Oleksandr Shevelov, Senior Strategic Communications Manager, DTEK

Morning's bright, PrivatBank's on your side!

Ukraine's largest bank has 22,000 employees. Their behaviour influences the bank's reputation, customer loyalty, and satisfaction levels.

To achieve positive changes in these indicators, we decided to add an unconventional tool to the ones already in use – and produced a sitcom.

As a result of launching the entertaining and educational series for employees, "Morning's bright, PrivatBank's on your side", the number of complaints from individual customers decreased by 3.3 times, CSAT for social media interactions increased by 9%, and the bank's overall NPS rose by 2.1%.

Agency Name: LLC PR-agency Radnyk

Client Company Name: JSC CB PRIVATBANK

Tetiana Fedorova, Director, Radnyk

Olesya Zhulynska, Director of Public Affairs and Communication Division, PrivatBank

Yuliia Shyshlova, Head of the Department for Cultural Development, PrivatBank

Ulyana Bets, Team Lead, Public Relations specialist, Radnyk

Valeriia Frolova, Project Manager, Radnyk

Oleksandr Hrynevych, Strategist, public relations specialist, Radnyk

Oksana Vasylieva, Digital communications expert, Radnyk

Kamila Masenko, Copywriter, Radnyk

Dmytro Antonov, Film director, executive producer, Ficus Films

Gold

DTEK х USYK. Fight for Light.

This spring, the destruction of energy facilities was of such a scale that it was impossible to restore them without donor assistance. We had to attract the attention of Westerners who were already tired of news about Ukraine. We needed a global event that would fit well into the Ukrainian context.

We agreed that DTEK would sponsor Oleksandr Usyk during the fight, which happens once every 25 years.

Entering the ring wearing the brand's attributes, the sports match turned into the "Battle for Light".

The unusual partnership spread across the media and social media - in less than a month, we received more than 1 billion contacts. A few months later, we signed 10 agreements with partners, agreeing to receive the necessary equipment.

Agency Name: Banda Agency

Client Company Name: DTEK

Artem Karelin, Creative Director, Banda Agency

Dmytro Basov, Art Director, Banda Agency

Anastasiia Burhanova, Copywriter, Banda Agency

Hrygorii Nesmashnyi, Copywriter, Banda Agency

Oleksii Hushko, Designer, Banda Agency

Yevheniia Dvoretska, Team Leader, Banda Agency

Olena Sambur, Project Manager, Banda Agency

Feliks Zinchenko, Head of Public Affairs and Communications, DTEK

Oleksandr Shevelov, Senior Strategic Communications Manager, DTEK

Silver

UniverCheck and CollegeCheck

In 2021, the graduates were confused about the admission process. The answer to this request was to be a video project called UniverCheck, in which Oleksandr Pedan helps his daughter Lera find the university of her dreams. The full-scale war brought new challenges, so all episodes were updated and became a reinforcement of the admission campaign during the war.

The second season also showed the prospects of professions in Ukraine. The third season was transformed into CollegeCheck, demonstrating the possibilities of vocational education.

For 3 years now, the project has been helping young people find their way in times of uncertainty. During this time, it has demonstrated the educational opportunities of 28 educational institutions in 17 localities, received over 3.5 million views and 4.2 million media campaigns.

Agency Name: pedan buro

Client Company Name: pedan buro

Contributing companies:

Ministry of Education and Science

Olena Levandovska, Co-founder and CEO pedan buro

Oleksandr Pedan, Host of the project and Co-founder pedan buro

Valeria Pedan, Host of the project, pedan buro

Tetiana Sashchuk, Head of the 3rd season, pedan buro

Anastasiia Zubchenko, Director of the project, Creative director, Director pedan buro

Anastasiia Zarytska, Producer of the 3rd season, pedan buro

Yevheniia Malashchuk, Scriptwriter, pedan buro

Maksym Levandovskyi, Cameraman, editorial director, pedan buro

Anton Kyrychuk, Cameraman, editorial director, pedan buro

Dmytro Zavgorodniy, Deputy Minister of Education and Science of Ukraine for Digital Development, Digital Transformation and Digitalisation, Ministry of Education and Science

Bronze

Family2Business

This campaign elevated Ravita from a niche player to a market leader in medical products distribution, positioning the company as a trusted expert among doctors of various specializations. By launching the first innovative medical media platform, Ravita Review, the company connected with ophthalmologists at all stages of their careers—from students to practicing specialists and entrepreneurs. Through consistent, high-quality content, Ravita became integral to the professional development of its target audience, establishing itself as a long-term partner for doctors and helping them identify growth opportunities in their own practices.

Agency Name: Bickerstaff.535

Client Company Name: Ravita

Illia Anufriienko

Oleksandra Naydenova

Maryna Cherniavska

Ksenia Milchenko

Alexander Duryshev

Katya Soboleva

ART THAT TRANSFORMS PAIN INTO BEAUTY

"The Scar Man" is not just a content project, but a strategic move by Bepanthen® Plus to exceed the expectations of its audience. Through a bold approach, the project expanded the brand’s audience and drove additional sales beyond the summer peak season, significantly increasing brand penetration in 2021.

The brand’s growth during the challenging years of 2022-2023, supported by social media communications, confirms the success of building a new association with the brand, which continued to fuel its growth throughout 2024. This swift change in brand perception was made possible by the relevance of the insight, which resonated strongly with the hearts of the target audience through "The Scarred Man" project. This allowed us not only to solidify new brand associations but also to ensure its growth over several years.

Agency Name: EssenceMediacom

Client Company Name: Bayer

Contributing companies:

MEGOGO

Heroes Formats

Isobar Ukraine

Viktoriia Mysiuk, Account Director, EssenceMediacom

Andriy Biloshapko, Managing Director, EssenceMediacom

Roman Filipov, Strategic director, EssenceMediacom

Olena Bosyk, Brand Manager, Media, Digital, E-commerce CASF and Nutritionals, Bayer

Oksana Konstantynova, Brand Manager Bepanthen, Aerius, Bayer

Silver

Explosive Ordnance Risk Education for Children and Youth

Ukraine is one of the most heavily mined countries in the world. Everyone’s favorite dog, Patron, helps children learn mine safety rules that can save their lives. Cartoons, comics, events, and online content featuring the small dog effectively engage millions of Ukrainians in learning mine safety rules. And now 9 out of 10 children know: don’t go, don’t touch, call 101! The campaign is implemented in partnership with the Ministry of Internal Affairs, the State Emergency Service of Ukraine, the Ministry of Education and Science, and non-governmental organizations.

Agency Name: McCann Kyiv

Client Company Name: UNICEF Ukraine, State Emergency Service of Ukraine

Contributing companies:

Not Sleeping Patron

One Health

Aimbulance

ROCKETS. GROWTH R&D

Anna Sukhodolska, Chief of Social and Behaviour Change section, UNICEF Ukraine

Svitlana Kisilova, Social and Behaviour Change Specialist, UNICEF Ukraine

Tetiana Kazanzhy, Social and Behaviour Change Officer (ex), UNICEF Ukraine

Kateryna Pavlichenko, Deputy Minister, Ministry of Internal Affairc

Oleksandr Chekrygin, Director of the Director of the Emergency Prevention Department, State Emergency Service of Ukraine

Oleksandr Khorynzhyi Spokesperson State Emergency Service of Ukraine

Mykhailo Iliev, Head of the Pyrotechnic, Underwater, and Humanitarian Demining Unit of the State Emergency Service of Ukraine in Chernihiv Oblast, Lieutenant Colonel of the Civil Protection Service. State Emergency Service of Ukraine of Chernihiv Region

Iryna Schukina, Job Title Specialist of the Press Office, State Emergency Service of Ukraine in Chernihiv Oblast, Lieutenant Colonel of the Civil Protection Service. State Emergency Service of Ukraine of Chernihiv Region

Veronika Sydorenko, Communication Manager, Communication Project Office of the State Emergency Service of Ukraine and UNICEF

Julia Grebeniovska, Executive producer, Not Sleeping Patron

Bronze

Prom-Payment — a small button with big ambitions

Prom-Payment is a secure payment service on Prom. We created it to enhance the customer experience, but people neither knew about it nor noticed it on the site and in the app. To address this issue, we made the Prom-Payment logo the main character of the campaign and, essentially, launched the first button ad in Ukraine. This approach allowed us to increase awareness of Prom-Payment among Prom’s customers from 20% to 81%, and among all online shoppers in Ukraine — up to 46%. Now, up to 50% of all payments on the marketplace are made through Prom-Payment.

Agency Name: Taktika

Client Company Name: EVO

Contributing companies:

Newage agency

Denis Goroviy, CEO, EVO

Yulia Novachenko, CMO, EVO

Katerina German, Brand manager, EVO

Roman Gurbanov, Creative Director, Taktika

Ilya Pochkun, Creative Director, Taktika

Valeriya Dubych, Designer, Taktika

Oleksandra Kutsachenko, Designer, Taktika

Shiny Brilliantstar, Director

Anton Fursa, DOP

Andrei Copots, Executive producer, Electric Sheep Film

Gold

How dairy brand united all Ukrainians on the supermarket shelves

Galychyna was one of the first brands to address Ukrainians during the full-scale war.  

To demonstrate our solidarity with all of the Ukrainian regions, we decided to rename our brand 13 times.

In extremely challenging market conditions we not only maintained our leadership in spontaneous knowledge among brands in the category but also increased it from 28% to 34%. Also, we increased our brand awareness from 80% to 85%. In total our campaign received 2.4M+ YouTube views, 24M+ Ukrainians saw our new packages, and garnered 50M+ digital media impressions.

Agency Name: Bickerstaff.745

Client Company Name: Galychyna

Contributing companies:

Moko

Ilia Anufrienko, Creative Director, Bickerstaff,745

Marina Chernyavskaya, Creative Group Head, Bickerstaff,745

Masha Kochurenko, Strategist, Bickerstaff,745

Поліна Близнюк, Арт директорка, Bickerstaff,745

Yana Brusentseva, Senior account manager, Bickerstaff,745

Andrew Getmanchuk, Graphic designer, Bickerstaff,745

Agatha Egoshina, Junior Art Director, Bickerstaff,745

Olexii Boiev, Digital designer, Bickerstaff,745

Oksana Andrushkiv, CMO, Galychyna

Olena Polyakova, Brand manager, Galychyna

Bronze

AZOV х WORK.UA

As a result of the campaign, the vacancies of the AZOV Brigade received 962,000 views, which required additional recruiters to process applications. The total media reach of the campaign exceeded 100 million contacts, increasing interest and engagement in the service. Thanks to the partnership with WORK.UA, the largest platform for job search in Ukraine, we have changed the way military units and businesses interact. The Ministry of Defense of Ukraine now partners with all major platforms, giving possibility to each unit of Ukrainian Army Forcecs to post its vacancies.

Agency Name: Banda Agency

Client Company Name: 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua

Contributing companies:

Promodo

FILTR PRODUCTION

Svyatoslav Palamar, Deputy Commander, 12th Special Forces Brigade Azov of the National Guard of Ukraine,

Oleksandr Klevetskyi, Communication Manager, 12th Special Forces Brigade Azov of the National Guard of Ukraine,

Yaroslava Kashka, Head of the Recruitment Group,12th Special Forces Brigade Azov of the National Guard of Ukraine,

Maksim Boritko, Creative Director/Managing Partner, Banda,

Dmytro Adabir,Director/Managing Partner, Banda,

Oleksii Dyvysenko, Creative Director, Banda,

Artur Mikhno, CEO, WORK.UA,

Anastasia Polikarchuk, Creative Producer, Banda,

Bohdana Sazhenytsia, PR manager, Banda,

Sofia Chokan, Art Director, Banda

Silver

Linex: In Data We Trust

The client set us a goal to increase the market share of the Linex brand in the Pharma eRetail probiotics category from 8% to 10%. It seemed like a simple task, but we had to achieve the goal without increasing the advertising budget, while competition in the category is constantly growing and already includes more than 100 brands.

We set ourselves a strategic goal to build a data-driven analytics system that would help us improve the user experience at each stage of the Customer Journey Map and increase conversions.

Everything worked thanks to the expertise and experience of our experts, who in the process of working on this project created a 3D Data Model analytical system that works on the basis of a data-driven approach with 3 levels of data (1st, 2nd, and 3rd party data). As a result, in the first half of 2024 alone, the market share of the Linex brand in Pharma eRetail increased from 8% to 10.45%, increasing sales by 2.2 times while the market grew by only 14%

Agency Name: Performics Ukraine

Client Company Name: Sandoz Ukraine

Contributing companies:

Starcom Ukraine

Publicis Groupe Content

Data Science Publicis Groupe Ukraine

MSL Ukraine

Kuchuhurnyi Dmytro, Head of OTC Promotion in Ukraine, Sandoz Ukraine

Svyatoslav Rud, Marketing Manager, OTC Promotion Department in Ukraine, Sandoz Ukraine

Ksenia Demchenko, Marketing Manager, OTC Promotion Department in Ukraine, Sandoz Ukraine

Igor Yaroshenko, Senior PPC Specialist, Performics Ukraine

Maryna Navrotska, Head of Product Marketing, Performics Ukraine

Taras Berchak, Managing Director, Performics Ukraine

Oleg Boyko, E-commerce Analytics Head, Performics Ukraine

Tatiana Rubets, Integration Team Lead, Starcom Ukraine

Iryna Yermolenko, Integration Team Manager, Starcom Ukraine

Mariia Solodukhina, PPC Specialist, Performics Ukraine

Silver

How MasterZoo Became the Pet Market for Furry Personalities

In 2023, the MasterZoo pet store chain changed its design and positioning to meet the demands of a modern audience and the challenges within the category. As a result of the brand identity update and the development of a new omnichannel communication and marketing strategy, we increased online sales by 130%. By the end of the year, MasterZoo maintained the №1 position in offline retail, entered the top 3 online, and became the leader in brand awareness within the category.

Agency Name: Taktika

Client Company Name: MasterZoo

Contributing companies:

and action

Promodo

Polina Kosharna, CEO, MasterZoo

Oleksii Koksharov, Head of Brand Development and Marketing Communications, MasterZoo

Oleksii Krikmanis, Marketer, MasterZoo

Roman Gurbanov, Creative Director, Taktika

Ilya Pochkun, Creative Director, Taktika

Olia Subbotina, Project Manager, Taktika

Valeriya Dubych, Designer, Taktika

Inna Kovalchuk, Copywriter, Taktika

Alisa Mezhenska, Art Director, Taktika

Vitalii Nebelskyi, Creative Director, and action

Uklon’s In-Car Karaoke

2024 year. TikTok becomes the second most active users in Ukraine. Reaching this audience without using paid advertising, which is unavailable to Ukrainians, is an incredible challenge. The task was to create a format for social networks that could reach an audience of 18-25.

"I'll take you wherever you need if you sing a song on the way" is the main message of the reality video project "Karaoke in the car". At a public transport stop, we invite people to try Uklon in exchange for a song. Among the guests are not only passers-by, but also stars and influencers. In 4 months, we managed to create a project that reached millions of Ukrainians without investments for content promotion.

Agency Name: Uklon

Client Company Name: Uklon

Julia Dribko, SMM Lead, Uklon

Victoria Kovaleva, Vice President of Product and Brand Marketing, Uklon

Sofiia Zhabiak, Influencers Marketing Specialist, Uklon

Yevhenii Sholudko, Content Creator

Silver

Solovina is a community of people in love with the Ukrainian language

In response to the challenges of the war in Ukraine and the need to popularize Ukrainian-language content, "Solovina need be known" and "Solovina Show" became innovative platforms for interactive learning of the Ukrainian language and history. With the participation of 32 star guests and creative integrations of 11 advertising brands, as well as creating animated character - Digital Kozak, who won the hearts of viewers, the campaign reached more than 24 million views and attracted 235K+ total subscribers to the community. Thanks to the creative strategy and interactive content, the projects created a powerful community of Ukrainians who study and popularize the history and language of their country. We were watched in Poland, Germany, the USA, the Czech Republic and Great Britain. The project became the leader among Ukrainian-language YouTube channels in the "Ukrainian for schoolchildren" category, and entered the TOP-50 in the "Shows and programs" category without promotion, and with the production of account of advertising integrations. 

Agency Name: OMG agency

Client Company Name: OMG agency

Contributing companies:

DyvoVision production

Kuzmich Antonina, Creative director, OMG agency

Thomas Eugene, SMM manager, OMG agency

Dmytro Ulanovskyi, CEO,OMG agency

Sergey Lazorenko, Director / creative producer, DyvoVision production

Taras Semenyuk, Producer, DyvoVision production

Oleksiy Nazaruk, Director operator, DyvoVision production

Dmytro Perepelitsa, Author of the scenario, DyvoVision production

Oleksiy Degtyarev, Production designer, DyvoVision production

Maria Klymenko, Executive producer, DyvoVision production

Upatov Nikita, СОО, OMG agency

Take a look inside yourself

The resources were extremely limited. And we needed to open a new territory and visual language. We had to scale up to compete in the market. To attract the target audience that was still in the country.

By creating a personalized design-workflow based on artificial intelligence, we saved about 1800 hours in the first month alone, or two months in terms of production that could have cost about $45,000.

The goals were met, and we made both clients and agency teams happier.

Agency Name: Bickerstaff.777

Client Company Name: Medical Laboratory Esculab

Contributing companies:

Promodo

Gradus Research Company

Illia Anufriienko Creative director Bickerstaff.777

Oleksandra Spasova, Art Directors Bickerstaff.777

Serhii Lizunov Head of strategy Bickerstaff.777

Maria Kochurenko Strategist Bickerstaff.777

Liza Popova Designer Bickerstaff.777

Elizabeth Bilohub Graphic/Motion Designer Bickerstaff.777

Oleh Shava Motion Designer Bickerstaff.777

Hanna Oryshchenko Project Manager Bickerstaff.777

Vlad Minchev Copywriter/Creative prompt engineering Bickerstaff.777

Anna Konyk CMO Esculab

Gold

Product that was never supposed to exist – Minefield Honey.

The war in Ukraine, from the perspective of the agricultural sector, presents an unprecedented crisis: hundreds of thousands of hectares of mined fields remain unfit for planting due to the ongoing actions of the aggressor country, which continues to mine and destroy. However, despite these challenges, Ukrainian farmers are uniting to sustain production. They have successfully planted some areas that are inaccessible to machinery with honey-bearing herbs using drones, and they have also set up beehives as warning signs about the mine danger. This unconventional approach not only helps communicate the issue of mined lands but also attracts international partners and donors to the demining efforts, highlighting the importance of collective action in addressing the consequences of war.

Agency Name: Saatchi&Saatchi Ukraine

Client Company Name: Kernel, MFA

Contributing companies:

Starcom Ukraine

Publicis Groupe Content

Publicis Groupe Data Science

Performics Ukraine

Kateryna Spivakova Communication & GR Director Kernel

Lialina Victoria Deputy Director of the Department of Public Diplomacy and Communications Ministry of Foreign Affairs of Ukraine

Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic

Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine

Dmytro Grushevsky New Business Director Publicis Groupe Ukraine

Yulia Meduna Corporate Communications Manager Publicis Groupe Ukraine

Tetiana Slyvko Managing Director Saatchi & Saatchi Ukraine

Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine

Dmytro Moloshnikov Head of Design Saatchi & Saatchi Ukraine

Maryna Bobko Account Executive Saatchi & Saatchi Ukraine

Gold

DTEK х USYK. Fight for Light.

This spring, the destruction was of such a scale that it was impossible to restore power facilities without donor assistance.

We made Oleksandr Usyk a DTEK ambassador on the eve of the fight, which comes around once every 25 years. By entering the ring wearing the brand's attributes, the fight turned into the Battle for Light. 

Thanks to this collaboration, in less than a month we received more than 1 billion contacts and in a few more months signed 10 agreements with partners, agreeing to receive the necessary equipment. 

Most importantly, we raised the issue of Ukrainian energy on a global scale with this campaign.

Agency Name: Banda Agency

Client Company Name: DTEK

Artem Karelin, Creative Director, Banda Agency

Dmytro Basov, Art Director, Banda Agency

Anastasiia Burhanova, Copywriter, Banda Agency

Hrygorii Nesmashnyi, Copywriter, Banda Agency

Oleksii Hushko, Designer, Banda Agency

Yevheniia Dvoretska, Team Leader, Banda Agency

Olena Sambur, Project Manager, Banda Agency

Feliks Zinchenko, Head of Public Affairs and Communications, DTEK

Oleksandr Shevelov, Senior Strategic Communications Manager, DTEK

Bronze

How to motivate Ukrainians to speak Ukrainian

The online course ‘Movyty.Motyvy. How to Become a Native Speaker of the Ukrainian Language' has become a unique example of a language course, as it not only included numerous offline activities but also received significant support from thought leaders and macro-influencers. Over 50 star Ukrainians shared their personal stories of switching to Ukrainian, recommended the course to their followers, and attended the offline lesson, where they deepened their knowledge of Ukrainian humor and slang alongside other participants, discovering their own motivations for speaking.

We demonstrated that learning the Ukrainian language can be unconventional and fun, as evidenced by more than 4,500 organic mentions and recommendations on social media and in the media, with a total reach of over 2,000,000!

Agency Name: Postmen

Client Company Name: EdEra

Hanna Savchuk, Account Director, Postmen

Anastasiya Yablonska, Account manager, Postmen

Iryna Pavlova, Art Director, Postmen

Anastasiia Russu, Creative Copywriter, Postmen

Olga Mykhalets, Creative producer, Postmen

Dmytro Shelestynskyi, Graphic Designer, Postmen

Vlad Kalenskyi, Motion Designer, Postmen

Artur Malinovskyi, PR manager, Postmen

Daria Drygina, Communication Manager, Edera

Evelina Sokolovska, Project Manager, Edera

Bronze

LESS BLA-BLA, MORE ACTIONS

The war necessitated an increase in public education on cyber hygiene. Traditional awareness campaigns were no longer sufficient to meet the demands of the time—Ukrainians needed to actively engage in learning rather than passively absorb information. Therefore, interaction became more important than simply building awareness. However, we faced a lack of data on the conversion potential of the Diya.Osvita educational program, which hindered our ability to execute the campaign effectively.

The winning solution was to conduct a “trial by fire” during the first flight to gather insights and build a more robust strategy for the main second flight. As a result, we successfully engaged nearly half a million Ukrainians in learning about cyber hygiene, while reducing the cost per conversion by 26% compared to Diya.Osvita’s benchmark.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: Ministry of Digital Transformation of Ukraine, USAID Cybersecurity

Contributing companies:

Carat

GVARDIA Production House

MIFOLOGIA

iProspect

Valeria Ionan, Deputy Minister, Ministry of Digital Transformation of Ukraine

Kylyna Bisher, Communication Manager, Ministry of Digital Transformation of Ukraine

Yaroslav Makarevych, Communications Expert, Ministry of Digital Transformation of Ukraine

Vladyslav Polonskyi, Founder & CEO, ROCKETS. GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Kate Magon, Client Service Director, ROCKETS.GROWTH R&D

Serhii Artemenko, Creative Director, ROCKETS.GROWTH R&D

Taras Mokhonko, senior strategist, ROCKETS.GROWTH R&D

Mykyta Petrov, Senior Copywriter, Rockets. Growth R&D

Viktoria Kryvynets, Art Director, Rockets. Growth R&D

Kyivstar TV Growth: Effective SEO Against Pirated Content

This case is a successful example of how Search Engine Optimization can be not only an effective, but also a quick tool for the achievement of business goals. With its help, it is possible to contribute to the development of the legal content market and reduce the demand for pirated resources.

During the period when the demand for TV premieres considerably dropped and there were no new ones, the number of users of "Kyivstar TV" decreased significantly. We had to find a solution that would provide us with stable results in unpredictable market conditions. By focusing on SEO promotion for non-branded searches, we entered into competition with pirated resources in order to make our media content library accessible to everyone who uses online search.

Thanks to a data-driven approach and a deep understanding of user needs, in 8 months we achieved impressive results: the number of monthly visits from non-branded searches increased by 656%.

Agency Name: Webpromo

Client Company Name: Kyivstar TV

Mykola Shokin, SEO Team Lead, Kyivstar

Ganna Chasnikova, SEO Team Lead, Kyivstar

Kyrylo Shkolovyi, Middle SEO Specialist, Kyivstar

Tetiana Fufaieva, Middle SEO Specialist, Kyivstar

Viktor Shakhrayuk, Kyivstar TV Product Owner, Kyivstar

Yurii Kopyshinskyi, СЕО, Webpromo

Maryna Pietukhova, Head of Marketing, Webpromo

Artem Kolomiets, Head of SEO, Webpromo

Olena Zhhutova, Middle SEO Specialist, Webpromo

Maxim Alokhin, Project Manager, Webpromo

Silver

I`m fine :)

On August 26th, within Burning Man - a globally known festival of contemporary art, non-profit organization Ukrainian Witness unveils powerful new sculpture called “I’m Fine”, symbolizing how Ukraine is standing resilient in the face of ongoing war.

The project was aimed at returning attention of Western communities to the war in Ukraine.

Immediately after building the installation, the team of the project, its partner organizations and Ukrainian volunteers in various countries, started sharing information on the project, photo and video materials.

Within a month the project gained 159,61 mln. coverage.

Agency Name: Ukrainian Witness

Client Company Name: Ukrainian Witness

Contributing companies:

BRAND UKRAINE

Publicis Groupe BENELUX / Amsterdam

Publicis Groupe Content

Freuds+

Vitaliy Deynega, founder, Ukrainian Witness

Oleksii Sai, artist, Ukrainian Witness

Anatoly Tapolsky, DJ, Ukrainian Witness

Maria Moroz, CEO, Ukrainian Witness

Misha Karpenko, videographer, Ukrainian Witness

Alexey Repik, phographer, Ukrainian Witness

Artur Malinovskyi, PR Director, Ukrainian Witness

Maria Lypiatska, director, BRAND UKRAINE

Anna Balatska, Head of Projects, BRAND UKRAINE

Khrystyna Tsukur, Head of sense event, Ukrainian Witness

Tomorrow will be

Regular parcels from relatives and loved ones to the front line became a routine. Each parcel is a separate story, and one of them became the basis for our scenario. The “Tomorrow will come!” slogan is both a product message about guaranteed and reliable delivery the next day and an emotional appeal to believe in the future.

The challenge was to avoid triggers and annoyance with our communication. We had to support the Ukrainians and affect them emotionally, but not cause any negativity.

The response was the most massive we've ever seen in the brand's history, with 12.5 million views and 2.4 million engagements. Viewers expressed their gratitude in the comments under the video and wrote that they could not hold back tears. In 92% of respondents, advertising evoked positive emotions – kindness, compassion, joy, and love.

Agency Name: Nova Post

Client Company Name: Nova Post

Contributing companies:

Fedoriv Agency

OMD Optimum Media Ukraine

Paprotska Olga, Chief of marketing communications, Nova Post

Daniman Pavlo, Chief of marketing and Sales, Nova Post

Playing With No Fear

The most important indicator of the campaign's effectiveness was the feedback from parents. They noted significant improvements in their children's condition compared to before using the materials created for the campaign.

Overall, in each channel, we achieved, and in some cases significantly exceeded, the initial ambitious KPIs. This led to comprehensive and widespread changes in the approaches to interacting with preschoolers across all audience segments: educators, parents, and caregivers.

The proposed solutions have been adopted for daily use by over 80% of kindergartens in the country (550,000 preschoolers every day!). The action song went viral — it is being discussed and spreading organically among the audience. The set of tips and tools continues to spread even after the active promotion phase has ended.

The project reached an additional 20 million people, thanks to effective work with media channels, significantly expanding its coverage and bringing it to a national level.

To play and not be afraid.

Agency Name: Postmen

Client Company Name: UNICEF Ukraine, Ministry of education and science of Ukraine

Contributing companies:

TMM-Ukraine

Firebrands

Anna Sukhodolska, Head of the Social and Behavioral Change Section, UNICEF Ukraine

Anastasiia Zolotukhina-Shkurko, Specialist in the Social and Behavioral Change Section, UNICEF Ukraine

Hanna Kazimirova, Specialist in the Communications Section, UNICEF Ukraine

Anna Samoylenko, Communications and Project Manager, UNICEF Ukraine

Yulia Shlyyan, Early Childhood Education Consultant, UNICEF Ukraine

Olga Mykhalets, Creative Producer, Postmen

Igor Bondarenko, Sound Designer, Postmen

Yegor Kadomtsev, Editor, Postmen

Ilya Rieznikov, Director of Photography, Postmen

Dariia Varenyk, Project Manager, Postmen

Gold

HOUSE-BOXES

How to raise an impossible amount UAH 330,000,000 when communication must be at the maximal level and the budget at the minimum?

Nova Post, by raising for new air defense equipment with Come Back Alive Foundation, used owned resources as a donation platform. Boxes, as a well-known brand attribute, became a fundraising symbol. We turned boxes into houses, intact and full of life, which symbolised the success of our Air Defense. Every parcel became a donation, a media and message. The more people learned, the more they donated.

Agency Name: BetterSvit

Client Company Name: Nova Post, Come Back Alive Foundation

Contributing companies:

Media First Ukraine

Elena Plakhova, Chief Reputation Officer (CRO) Nova Post, Nova Post

Olena Umerenko, Head of Business Social Responsibility Department Nova Post, Nova Post

Svitlana Stepanenko, Managing Partner BetterSvit, BetterSvit

Oleksandra Zakharchenko, COO BetterSvit, BetterSvit

Vitalii Kapustian, Creative Director, BetterSvit

Slavko Znamin, Art Director, BetterSvit

Olha Omelianchuk, Head of the Communications and Marketing Department of the Come Back Alive Foundation, Come Back Alive Foundation

Oleksandra Haivoronska, Head of the Partnership department of the Come Back Alive Foundation, Come Back Alive Foundation

Anna Ostapenko, CEO Media First Ukraine, Media First Ukraine

#MAKERUSSIAPAY

The #MakeRussiaPay campaign aimed to secure global commitments to use frozen Russian assets for Ukraine’s reconstruction following the war. Through a combination of viral social media engagement, global protests, and political advocacy, the campaign achieved over 600,000 hashtag uses, engaged 1,500 influencers, and garnered 20 million digital views. It also secured a $50 billion commitment from G7 nations and €400 million from the EU. With 85% positive sentiment and extensive media coverage, the campaign successfully raised awareness and drove real political action, holding Russia financially accountable for its actions.

Agency Name: oversize

Client Company Name: ICUV (International Center for Ukrainian Victory )

Contributing companies:

Anti-corruption action Centre | AntAC

National Interests Advocacy Network ANTS

Olena Halushka Head of Internatoinal Centre for Ukrainian Victory International Centre for Ukrainian Victory

Vlada Dumenko Head of Communications International Centre for Ukrainian Victory

Khristina Ivasiuk PR & Media International Centre for Ukrainian Victory

Maria Koshkina Community Manager International Centre for Ukrainian Victory

Emma Zahinayko Operations manager International Centre for Ukrainian Victory

Taras Borovyk Creative director oversize

Serhii Piatkov CCO oversize

Alina Zhyshchuk Project manager oversize

Maxim Klevaka Creative copywriter oversize

Viktoria Hermanenko Designer oversize

Bronze

‘’How are you?" Mental health programme for children

The "How are you?" program, together with UNICEF and MEGOGO, launched video tutorials on mental health, which became the first wave of a large-scale information campaign. These lessons have received positive feedback from teachers, parents and children alike, laying a solid foundation for further communication. During the first week of September 2023, 69,145 children watched lessons for students in grades 1-6, and 82,410 for grades 7-11, for a total of 151,555 views.
The program "How are you?" is ahead of the programs that have been working for the children's target audience for a long time in terms of recognition.

Agency Name: Banda Agency

Client Company Name: UNICEF Ukraine, NGO «Barrier-Free»

Contributing companies:

Megapolis Advertising Holding

Svitlana Kisilova , SBC Specialist , UNICEF Ukraine

Anna Sukhodolska , SCB Chief of Section , UNICEF Ukraine

Oksana Zbitneva, Head of NGO «Barrier-Free», Head of the Coordination Center for Mental Health under the Cabinet of Ministers of Ukraine, NGO «Barrier-Free»

Olexandra Doroguntsova, Creative Director, banda

Maksim Boritko, Creative Director/Managing Partner, Banda

Dmytro Adabir, Director, Banda

Anna Lushchay, Director for Strategic Development of the Coordination Center for Mental Health under the Cabinet of Ministers of Ukraine, NGO «Barrier-Free»

Kristina Foschay, Art Director, Banda

Anastasia Polikarchuk, Creative Producer, Banda

Olexii Miller, Head of SMM, Banda

Bronze

UKLON in advertising of advertisements

Users often call a taxi without thinking about choosing the right car class. As a result, passengers didn’t always get the best experience, and some drivers missed out on rides. To fix this, UKLON launched a big ad campaign – actually, several unique ads – that quickly went viral on social media and received tons of positive feedback from the audience.

Agency Name: I AM IDEA

Client Company Name: UKLON

Contributing companies:

Initiative media

Igor Finashkin, Founder & Creative Director

Ihor Havrush, Senior Copywriter, IAMIDEA

Vitalii Klymenko, Art-director, IAMIDEA

Maxim Malahov, Account Manager, IAMIDEA

Dasha Shablienko, Head of Design, IAMIDEA

Anastasia Gerulya, Designer, IAMIDEA

Eva Godvan, Designer, IAMIDEA

Victoria Kovaleva, VP of Brand & Product marketing, UKLON

Vita Slobodian, Brand marketing specialist, UKLON

Vadym Ishchenko, COO, UKLON

Everything changes. Numbers don't.

By precisely targeting the audience with emotional messaging about the importance of keeping their number, we achieved a +53% growth rate in new subscribers via MNP. MNP page traffic increased by 310%, while organic user growth reached +55%.

Agency Name: Bickerstaff.456

Client Company Name: Vodafone Ukraine

Contributing companies:

Family Production

OMD Optimum Media Ukraine

ІIllia Anufriienko Chief creative Bickerstaff.777

Veronika Selega CEO Bickerstaff.777

Dmytro Liytui Creative director Bickerstaff.777

Oleksandra Spasova Art Directors Bickerstaff.777

Vlad Minchev Copywriter Bickerstaff.777

Anna Tsiurko Producer Bickerstaff.777

Anna Diachenko Project Manager Bickerstaff.777

Nina Vlasyuk Head of Brand and Communication Department PrJSC “VF Ukraine”

Alina Bocharova Senior Brand Manager Vodafone PrJSC “VF Ukraine”

Hanna Tserkovniuk Brand Manager Vodafone PrJSC “VF Ukraine”

DONATION TAXI

We raised over 2 million UAH for the “Come Back Alive” foundation, increased the share of VISA cards in the Bolt app, and boosted the frequency of their usage for payments.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: VISA, BOLT

Contributing companies:

MANIFEST PRODUCTION

Serhii Kostia, Regional marketing manager CEE, Asia, Bolt

Lucy Kviatkovska, Marketing Manager, Bolt

Vladyslav Polonskyi, Founder & CEO, ROCKETS.GROWTH R&D

Serhii Artemenko, Cretive Director, ROCKETS.GROWTH R&D

Taras Mokhonko, senior strategist, ROCKETS.GROWTH R&D

Anastasia Prekrasna, junior strategist, ROCKETS.GROWTH R&D

Kateryna Magon, Client Service Director, ROCKETS.GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Hryhorii Shevchenko, CEO, MANIFEST PRODUCTION

Morshynska with flavors. Flip idea of water

Our case demonstrates the successful launch of Morshynska with juice as an innovative product that combines still natural mineral water with natural juice without preservatives. This unique combination meets the modern needs of consumers who are seeking healthy alternatives to sugary carbonated drinks and new horizons in bottled water consumption.

Thus, Morshynska with juice not only fulfills our objectives but also serves as a powerful driver of innovation in the flavored water category, contributing to the overall market development.

We have changed perceptions of water, conveying that it can be not only beneficial but also interesting, as innovations can enhance even the most familiar products!

With the new Morshynska with juice, we have achieved this goal. 

Agency Name: SHOTS

Client Company Name: IDS Ukraine

Contributing companies:

Initiative media

Oksana Tkachuk, Marketing Director, IDS Ukraine

Kseniia Losinets, Senior Brand Manager, IDS Ukraine

Peter Storozhenko, Creative Director, SHOTS

Artem Mustiatse, Art director, SHOTS

Viktoriia Nezhynets, Designer, SHOTS

Marina Martynova, COO, SHOTS

Anastasiia Mytnytska, Account Manager, SHOTS

Anna Zaporozhchenko, Creative Group Head, SHOTS

Daryna Olinkevych, Copywriter, SHOTS

Vlada Levenko, Account Manager, SHOTS

Uklon love department - episode 2

Valentine's Day is always special for UKLON, as our "love department" gets creative with fun activities for our favorite users. In 2024, we decided to show extra love to our amazing fans, because they're the ones who make our service better every year!

Agency Name: I AM IDEA

Client Company Name: UKLON

Contributing companies:

Initiative media

Igor Finashkin, Founder & Creative Director

Ihor Havrush, Senior Copywriter, IAMIDEA

Vitalii Klymenko, Art-director, IAMIDEA

Yana Brusentseva, Head of operations, IAMIDEA

Dasha Shablienko, Head of Design, IAMIDEA

Igor Prylypko, Designer, IAMIDEA

Vadym Ishchenko, COO, UKLON

Victoria Kovaleva, VP of Brand & Product marketing, UKLON

Vita Slobodian, Brand marketing specialist, UKLON

Valentyna Polovynka, PR Lead, IAMIDEA

Gold

Product that was never supposed to exist – Minefield Honey.

The war in Ukraine, from the perspective of the agricultural sector, presents an unprecedented crisis: hundreds of thousands of hectares of mined fields remain unfit for planting due to the ongoing actions of the aggressor country, which continues to mine and destroy. However, despite these challenges, Ukrainian farmers are uniting to sustain production. They have successfully planted some areas that are inaccessible to machinery with honey-bearing herbs using drones, and they have also set up beehives as warning signs about the mine danger. This unconventional approach not only helps communicate the issue of mined lands but also attracts international partners and donors to the demining efforts, highlighting the importance of collective action in addressing the consequences of war.

Agency Name: Saatchi&Saatchi Ukraine

Client Company Name: Kernel, MFA

Contributing companies:

Starcom Ukraine

Publicis Groupe Content

Publicis Groupe Data Science

Performics Ukraine

Kateryna Spivakova Communication & GR Director Kernel

Lialina Victoria Deputy Director of the Department of Public Diplomacy and Communications Ministry of Foreign Affairs of Ukraine

Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic

Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine

Dmytro Grushevsky New Business Director Publicis Groupe Ukraine

Yulia Meduna Corporate Communications Manager Publicis Groupe Ukraine

Tetiana Slyvko Managing Director Saatchi & Saatchi Ukraine

Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine

Dmytro Moloshnikov Head of Design Saatchi & Saatchi Ukraine

Maryna Bobko Account Executive Saatchi & Saatchi Ukraine

Gold

HOW NOVA POST PACKED THE SKY

Nova Post delivers tens of millions of parcels monthly. It is a backbone of business and life in Ukraine. But no one feels safe when missiles are falling down and destroying homes. The company experienced it together with Ukrainians. Nova Post offices are located in the houses where people live.

The Nova Post company and Come Back Alive Foundation made the country's largest fundraiser to protect the sky.

Thanks to the well-known brand attributes, we got 231 million media impressions, and raised UAH 330,000,000 for Air Defense equipment.

Agency Name: BetterSvit

Client Company Name: Nova Post, Come Back Alive Foundation

Contributing companies:

Media First Ukraine

Elena Plakhova, Chief Reputation Officer (CRO) Nova Post, Nova Post

Olena Umerenko, Head of Business Social Responsibility Department Nova Post, Nova Post

Svitlana Stepanenko, Managing Partner BetterSvit, BetterSvit

Oleksandra Zakharchenko, COO BetterSvit, BetterSvit

Vitalii Kapustian, Creative Director, BetterSvit

Slavko Znamin, Art Director, BetterSvit

Olha Omelianchuk, Head of the Communications and Marketing Department of the Come Back Alive Foundation, Come Back Alive Foundation

Oleksandra Haivoronska, Head of the Partnership department of the Come Back Alive Foundation, Come Back Alive Foundation

Anna Ostapenko, CEO Media First Ukraine, Media First Ukraine

World's longest Marathon

A run of gratitude and support for the heroes who, for more than 9 years, have been protecting, saving, healing, and bringing Ukraine closer to victory. Since 2014, Ukraine has been overcoming the "longest marathon in the world." A marathon for life, freedom, and independence. A marathon that requires endurance, resilience, and strength. We call on the entire world to join this symbolic run in support of millions of indomitable marathoners who are persevering through the toughest distance to victory.

Agency Name: Gres Todorchuk

Client Company Name: Nova Post

Contributing companies:

Gutsulyak studio

Skorozinsky Production

Olena Umerenko, Head of CSR, Nova Post

Ilona Oksen, CSR manager, Nova post

Olena Plakhova, Chief reputation and marketing officer, Nova post

Olga Garkusha, project manager, Gres Todorchuk

Yroslava Gres, coowner Gres Todorchuk

Lullabies with a Ukrainian soul

Until February 24, 2022, most kids fell asleep to russian songs, because the media space was full of Russian content.

But now the demand for Ukrainian has increased significantly, and moms are looking for Ukrainian lullabies for their babies. "Lullabies from Malyutka" is a project that laid the foundation for the development of Ukrainian children's content. Now moms have wonderful Ukrainian-language lullabies, easy to perform and useful for the physical and mental health of babies. And children can hear the Ukrainian language from the first days and grow in the Ukrainian context.

Agency Name: MOKO Digital

Client Company Name: KHOROL INFANT NUTRITION FACTORY

Arina Khomenko, Project Manager, MOKO Digital

Daria Reheta, Designer, MOKO Digital

Mariia Servetnyk, Designer, MOKO Digital

Alina Ratnikova, Creative Copywriter, MOKO Digital

Aleksandra Raskosova, Art Director, MOKO Digita

Anna Lozka, Head of Influence Department, MOKO Digital

Yaroslav Cheshko, Head of the Media Department, MOKO Digital

Mykyta Deulin, Strategist, MOKO Digital

Olha Livik, Creative Director, MOKO Digital

Tetiana Malshakova, Client Service Director, MOKO Digital

Gold

I`m fine :)

On August 26th, within Burning Man - a globally known festival of contemporary art, non-profit organization Ukrainian Witness unveils powerful new sculpture called “I’m Fine”, symbolizing how Ukraine is standing resilient in the face of ongoing war.

The project was aimed at returning attention of Western communities to the war in Ukraine.

Immediately after building the installation, the team of the project, its partner organizations and Ukrainian volunteers in various countries, started sharing information on the project, photo and video materials.

Within a month the project gained 159,61 mln. coverage.

Agency Name: Ukrainian Witness

Client Company Name: Ukrainian Witness

Contributing companies:

BRAND UKRAINE

Publicis Groupe BENELUX / Amsterdam

Publicis Groupe Content

Freuds+

Vitaliy Deynega, founder, Ukrainian Witness

Oleksii Sai, artist, Ukrainian Witness

Anatoly Tapolsky, DJ, Ukrainian Witness

Maria Moroz, CEO, Ukrainian Witness

Misha Karpenko, videographer, Ukrainian Witness

Alexey Repik, phographer, Ukrainian Witness

Artur Malinovskyi, PR Director, Ukrainian Witness

Maria Lypiatska, director, BRAND UKRAINE

Anna Balatska, Head of Projects, BRAND UKRAINE

Khrystyna Tsukur, Head of sense event, Ukrainian Witness

CYBER HYGIENE - YOUR PASSWORD TO CYBER SECURITY

During the war, Ukraine faced new cybersecurity challenges that required a revitalization of public education: personal cyber hygiene became a matter of national security. This meant that traditional approaches to promoting cyber hygiene, suitable for peacetime, were not sufficient to drive the necessary behavioral and habit changes at the required pace. Especially, when dealing with a topic that is often perceived as boring and abstract.

By tapping into the cultural insight of Ukrainians' tendency toward fatalism, we created a vibrant campaign that sparked interest in cybersecurity across diverse segments of the population.

Agency Name: ROCKETS. GROWTH R&D

Client Company Name: USAID Cybersecurity, Ministry of Digital Transformation of Ukraine

Contributing companies:

Carat

GVARDIA Production House

MIFOLOGIA

iProspect

Vladyslav Polonskyi, Founder & CEO, ROCKETS.GROWTH R&D

Serhii Artemenko, Cretive Director, ROCKETS.GROWTH R&D

Mykyta Petrov, Senior Copywriter, ROCKETS.GROWTH R&D

Viktoria Kryvynets, Art Director, ROCKETS.GROWTH R&D

Kate Magon, Client Service Director, ROCKETS.GROWTH R&D

Alisa Mikulych, COO, ROCKETS.GROWTH R&D

Natalia Fedosova, producer, ROCKETS.GROWTH R&D

Gold

Shaping family care for children

Abandoning institutional education is one of Ukraine's long-term priorities, even in wartime conditions.  Kharkiv Oblast became a pilot region in reforming the system of care and support for children without parental care, so we faced the task of developing new approaches and tools for effective communication with the target audience and finding families for children deprived of parental care.

As a result of our communication, the Children's Service processed 1,785 calls to the hotline from residents of the region, 414 people were registered as candidates for parents/guardians, and most importantly, 233 children are already in families. The experience of Kharkiv Region has already been adopted by other regions, thus, more and more Ukrainian children will grow up in families again.

Agency Name: Postmen

Client Company Name: UNICEF Ukraine

Anna Sukhodolska, Head of Social and Behavioral Change Section, UNICEF Ukraine

Tetyana Korol, Project Manager for Social and Behavioral Change, UNICEF Ukraine

Lyudmyla Palamar, Head of Programs at the UNICEF Office in Kharkiv, UNICEF Ukraine

Mykola Andrushchak, Digital Marketing Consultant, UNICEF Ukraine

Nataliia Datchenko, Child Protection Specialist, UNICEF Ukraine

Oksana Borodina, Communications Consultant, UNICEF Ukraine

Iryna Pavlova, Art Director, Postmen

Anastasiia Russo, Creative Copywriter, Postmen

Olga Protasova, Illustrator

Hanna Savchuk, Account Director, Postmen

People with opportunities

METRO Ukraine decided to draw public attention to people with disabilities and the difficulties they face. Realizing the difficulties faced by people with amputations, the company decided to partner with SUPERHUMANS to help build an inclusive society free from restrictions and stereotypes. 

Agency Name: I AM IDEA

Client Company Name: Metro Ukraine, SUPERHUMANS

Igor Finashkin, Founder & Creative Director

Anna Zhdan, Account Manager

Philip Bilyansky, Art Director

Kyrylo Lesnoi, Senior Designer

Anastasia Gerulya, Designer

Asiya Ponomarenko, Junior Copywriter

Oksana Rosiiska, PR Lead, METRO UKRAINE

Anastasiya Ocheretnuk, Specialist in external corporate relations,METRO UKRAINE

Kateryna Kirnesenko, Brand manager, METRO UKRAINE

Solomia Byui, Head of the PR and Communications Department, SUPERHUMANS

Mykola, who assembles drones

The Esper Bionics campaign aimed to raise awareness about the possibilities of bionic prosthetics and change public attitudes towards people with amputations, using the story of veteran Mykola, who independently assembled a combat FPV drone with the help of a bionic prosthesis. The result was over 400 media mentions, millions of views, and an increase in the positive perception of veterans. The campaign also led to more than a thousand people reaching out to the Ministry of Digital Transformation, expressing their desire to join the initiative, and Esper Bionics received offers from large businesses for collaboration in veteran employment programs.

Agency Name: Esper Bionics

Client Company Name: Esper Bionics

Contributing companies:

Ministry of Digital Transformation of Ukraine

Dmytro Ganush

Misha Lubarsky

Playing With No Fear

In each channel, we achieved, and in some cases significantly exceeded, the initial ambitious KPIs. This brought about comprehensive and widespread changes in how different audience segments—educators, parents, and caregivers—interact with preschoolers.

The proposed solutions have been adopted for daily use by more than 80% of kindergartens nationwide (550,000 preschoolers every day!). The action song went viral — it is being discussed and spreading organically among the audience. The set of tips and tools continues to circulate, even after the active promotion phase has ended.

We reached an additional 20 million people thanks to effective work with media channels, significantly expanding the project’s coverage and bringing it to a national level.

We were able to change the mindset of adults, which improved the mental well-being of preschoolers and, as a result, enhanced children's developmental processes.

So let’s keep playing and not be afraid together.

Agency Name: Postmen

Client Company Name: UNICEF Ukraine, Ministry of education and science of Ukraine

Contributing companies:

TMM-Ukraine

Firebrands

Anna Sukhodolska, Head of the Social and Behavioral Change Section, UNICEF Ukraine

Anastasiia Zolotukhina-Shkurko, Specialist in the Social and Behavioral Change Section, UNICEF Ukraine

Hanna Kazimirova, Specialist in the Communications Section, UNICEF Ukraine

Anna Samoylenko, Communications and Project Manager, UNICEF Ukraine

Yulia Shlyyan, Early Childhood Education Consultant, UNICEF Ukraine

Olga Mykhalets, Creative Producer, Postmen

Igor Bondarenko, Sound Designer, Postmen

Yegor Kadomtsev, Editor, Postmen

Ilya Rieznikov, Director of Photography, Postmen

Dariia Varenyk, Project Manager, Postmen

Gold

UKRAINIAN BOXES AGAINST RUSSIAN MISSILES

With the beginning of russia's full-scale invasion of Ukraine, rockets from the sky became the greatest threat to the lives of Ukrainians. Missiles brought death to our homes. Nova Post felt every attack together with Ukrainians. Its offices are located in the houses where people live.

Nova Post and Come Back Alive Foundation united Ukrainians for a UAH 330,000,000 fundraising campaign to strengthen Air Defense Forces with new equipment and better protect our sky.

Nova Post's boxes and other services have become a big donation platform.  

Agency Name: BetterSvit

Client Company Name: Nova Post, Come Back Alive Foundation

Contributing companies:

Media First Ukraine

Elena Plakhova, Chief Reputation Officer (CRO) Nova Post, Nova Post

Olena Umerenko, Head of Business Social Responsibility Department Nova Post, Nova Post

Svitlana Stepanenko, Managing Partner BetterSvit, BetterSvit

Oleksandra Zakharchenko, COO BetterSvit, BetterSvit

Vitalii Kapustian, Creative Director, BetterSvit

Slavko Znamin, Art Director, BetterSvit

Olha Omelianchuk, Head of the Communications and Marketing Department of the Come Back Alive Foundation, Come Back Alive Foundation

Oleksandra Haivoronska, Head of the Partnership department of the Come Back Alive Foundation, Come Back Alive Foundation

Anna Ostapenko, CEO Media First Ukraine, Media First Ukraine

Crime Without Punishment

The campaign has successfully achieved its goals, using limited resources to ensure wide international coverage and significant media impact. Children, both the young leaders of the ULA and the young Ukrainians who have been illegally taken, are the foundation of our future. If we want peace, we must ensure that basic international human rights are respected, at least in matters concerning children.

We have used the narrative of the aggressor country itself to highlight the problem of illegally deported Ukrainian children to the whole world and to become at least one step closer to peace.

Agency Name: Bickerstaff.309

Client Company Name: Ukrainian Leadership Academy

Contributing companies:

Hot Buro

Veronika Selega, CEO, Bickerstaff.221

Illia Anufriienko, Creative director, Bickerstaff.221

Nadya Melnik, Junior Strategist, Bickerstaff.221

Vlad Minchev, Copywriter, Bickerstaff.221

Liza Popova Junior, Graphic designer, Bickerstaff.221

Oleg Shava, Motion designer, Bickerstaff.221

Anastasiia Polska, PR Manager, Bickerstaff.221

Viktoria Ivanishina, PR Manager, Bickerstaff.221

Anastasiіa Kolomiets, Project manager, Bickerstaff.221

the League of Heat

The “League of Heat” campaign by Vodafone is an outstanding example of effective marketing in the Effie category due to its significant social impact and strategic approach. It not only addresses the pressing issue of heating in maternity hospitals but also enhances the brand’s reputation by demonstrating its social responsibility. This campaign has shown how a brand can positively influence the country’s development during wartime. National recognition and positive PR have provided Vodafone with a competitive advantage, increasing customer loyalty and strengthening its market position.

Agency Name: MEX a member of HAVAS

Client Company Name: Vodafone Ukraine

Mikhail Yablochkov, Creative director, MEX a member of HAVAS

Anna Moroz, Creative Copywrite,r MEX a member of HAVAS

Ksenia Metelkina, Account Manager, MEX a member of HAVAS

Natalia Zasyadko, PR Manager, MEX a member of HAVAS

Oleksandr Mykytenko, General Manager, MEX a member of HAVAS

Silver

How to Carol a Million for Drones

The "Million for Drones" campaign successfully leveraged the emotional context of Christmas and its traditions, creating a strong connection with the audience to achieve its goal.

Without any media budget, through a unique Christmas carol that united Ukrainians, we raised two million hryvnias—twice the planned amount—achieved millions in reach, and made supporting the Armed Forces of Ukraine a festive priority for Ukrainians. This demonstrates the campaign's effectiveness in seasonal marketing, even during a time saturated with charitable initiatives.

Agency Name: Postmen

Client Company Name: Postmen

Yaroslav Vedmid, CEO, Head of Strategy, Postmen

Olga Mykhalets, Creative Producer, Postmen

Igor Bondarenko, Composer, Postmen

Iryna Pavlova, Art Director, Postmen

Yegor Kadomtsev, Editor, Postmen

Ilya Rieznikov, Videographer, Postmen

Postmen Kids, Performers, lyrics writers

Olena Vedmid, CEO, Postmen

Oleksandr Polozhynskyi, Musician

Ivan Marunych, Musician

Bronze

Reclaiming the East

This campaign is an excellent example of effective seasonal marketing, as it was launched on Miner's Day, August 25, emphasizing the importance of Donbas's heritage in Ukrainian culture. The Honey brand utilized this significant moment for communication. The campaign to revive and popularize the "Shakhtarsky" cake, whose production was discontinued after the occupation of Luhansk in 2014, strengthened the connection with a date important to the residents of Eastern Ukraine and attracted the attention of an audience unfamiliar with this dessert.

The campaign to revive the "Shakhtarsky" cake garnered over 1 million views and received 99.2% positive and neutral feedback, with a focus on appreciation for the brand's bold spotlighting of important social issues. Our project holds significant social value for all residents of Ukraine and highlights the indivisibility of our country. The revived and reimagined chocolate dessert has become a symbol of return, reminding Ukrainians of their homeland and uniting people around shared values.

Agency Name: Postmen

Client Company Name: Honey

Olena Vedmid, CEO, Postmen

Dariia Tarasevych, Creative Сopywriter, Postmen

Olena Horobets, Art Director, Postmen

Anna Seniuk, Creative Director, Postmen

Yegor Kadomtsev, Editor, Postmen

Igor Bondarenko, Sound Designer, Postmen

Vlad Kalenskyi, Motion Designer/Illustrator, Postmen

Olga Mykhalets, Creative Producer, Postmen

Anna Dunina, Co-Owner, Honey

Maryna Frolova, Brand Director, Honey

Kvassny season

A strong competitor, the category leader Kvass Taras, was set to enter the retail market in the ATB chain in 2024, which accounted for over 50% of category sales, potentially causing a catastrophic impact on Kvass Yarylo’s sales. The business goal for the Kvass Yarylo brand was to maintain its second position in sales volumes within the category (both in hryvnias and liters). Through a combination of trade marketing and overall marketing tools, Kvass Yarylo's sales in the 2024 season increased by +25% in liters and +21% in hryvnias compared to the same period in 2023. The brand retained its second position in sales (15% in hryvnias and 19% in liters) and its second position in Top of Mind (18%) in the kvass category.

Agency Name: UM Ukraine

Client Company Name: Ascania Beverages

Contributing companies:

UTC FILM

MADLAB

Inna Sirchenko Marketing Director Ascania FMCG

Iryna Dovhal Head of Advertising Department Ascania FMCG

Vlada Roh Brand Manager Ascania FMCG

Yevhenii Tiutiunnyk Group Account Director UM Ukraine

Anna Dragunova Managing Director UM Ukraine

Gold

Better Life for Animals at Any Time

After the full-scale invasion, no one was prepared for the catastrophic situation that arose for shelters, homeless animals, and confused owners. Simple people began to fight the disaster, rescuing animals, often risking their own lives. These are the heroes of the animal rescue front who inspired us. We wanted to scale up this aid by creating one big platform under the roof of Purina: Here to help with three key aid areas: support for shelters, help for homeless animals, and a toll-free veterinary hotline.

We increased our cooperation with partner shelters by 17 times, helped find homes for 5,000 animals, and received hundreds of inquiries on the help hotline.

Agency Name: McCann Kyiv

Client Company Name: Nestlé Ukraine

Contributing companies:

Zenith

Liliia Bondarenko, Senior Brand Manager, Purina, Nestlé Ukraine

Iuliia Oschenlo, Media manager, Nestlé Ukraine

Anna Bobina, Group Account Director, McCann Kyiv

Ivanna Bereziuk, Senior Account Manager, McCann Kyiv

Nataliia Zahura, Senior Art Director, McCann Kyiv

Olga Levytska, Senior Copywriter, McCann Kyiv

Dmytro Baza, Creative Group Head, McCann Kyiv

Oleksandr Netrebchuk, Creative Director, McCann Kyiv

Kateryna Sokolyuk, Strategic Planning Director, McCANN Kyiv

Volodymyr Rudkovskyi, Digital manager, Nestlé Ukraine

Play, learn, sparkle!

“Sparkles of Superpowers” responded to the crisis caused by war, ensuring access to educational tools in challenging conditions. The puppet theater, cartoon series, and storybook facilitated continuous learning, adapting the educational process to the realities of war. The campaign exceeded expectations, achieving over 48% more interactions with families than anticipated.

Agency Name: McCann Kyiv

Client Company Name: UNICEF Ukraine, Ministry of Education and Science of Ukraine

Contributing companies:

The network of kindergartens "Ptashenya. Children's Space"

Anna Sukhodolska, Social and Behavior Change Chiefб UNICEF Ukraine

Svitlana Kisilova, Social and Behaviour Change Specialist, UNICEF Ukraine

Anastasiia Zolotukhina-Shkurko, Social and Behavior Change Officer, United Nations Children's Fund UNICEF

Yuliia Shliyan, Project manager, United Nations Children's Fund UNICEF

Elina Yanyk, Social Media and Innovations Officer, UNICEF Ukraine

Ganna Kazymyrova, Digital Media Specialist, UNICEF Ukraine

Olga Rozhankivska, Client Service Director, McCann Kyiv

Anastasiya Kostikova, Group Account Director, McCann Kyiv

Andrushko Yuliya, Senior Account Manager, McCann Kyiv

Viktoriya Nikonenko, Senior Art Director, McCann Kyiv

Gold

Playing With No Fear

In each of the channels, we not only achieved the ambitious KPIs we set, but in some cases, we even significantly exceeded them. This led to profound changes in the approaches to working with preschoolers across every audience segment, taking into account the unique conditions in which children live.

The proposed solutions were integrated into the daily routines of more than 80% of kindergartens nationwide (550,000 preschoolers every day!), regardless of the mode of learning. The action song went viral—discussed and organically spread among the audience. The set of tips and tools also continues to spread even after the active promotion phase has ended.

Thanks to effective work with media channels, the project reached an additional 20 million people, bringing it to a national level.
To play and not be afraid.

Agency Name: Postmen

Client Company Name: UNICEF Ukraine, Ministry of education and science of Ukraine

Contributing companies:

TMM-Ukraine

Firebrands

Anna Sukhodolska, Head of the Social and Behavioral Change Section, UNICEF Ukraine

Anastasiia Zolotukhina-Shkurko, Specialist in the Social and Behavioral Change Section, UNICEF Ukraine

Hanna Kazimirova, Specialist in the Communications Section, UNICEF Ukraine

Anna Samoylenko, Communications and Project Manager, UNICEF Ukraine

Yulia Shlyyan, Early Childhood Education Consultant, UNICEF Ukraine

Olga Mykhalets, Creative Producer, Postmen

Igor Bondarenko, Sound Designer, Postmen

Yegor Kadomtsev, Editor, Postmen

Ilya Rieznikov, Director of Photography, Postmen

Dariia Varenyk, Project Manager, Postmen