Starting this year, entries for Effie Awards Ukraine are submitted online in the Entry Portal at effie-ukraine.acclaimworks.com
You can download the Effie Entry Kit at the link, which contains key information to help participants familiarize themselves with all stages of the Effie Awards Ukraine 2025 competition program.
Effie Awards Ukraine 2025 has 3 separate entry forms such as:
• Standard Entry Form for the Industry and Specialty categories, except Sustained Success and Performance Marketing categories
• Sustained Success Entry Form for Sustained Success: Products/Services and Sustained Success: Non Profit categories
• Performance Marketing Entry Form for Performance Marketing category
Entry form templates can be viewed on the website in the “Entry” section.
Each template will assist you and your team in preparing the entry. It reflects the online entry form, showing all questions exactly as they appear on the online entry portal.
Responses to the questions in the entry form must be completed in Ukrainian. It is not required to additionally prepare an English version of the entry form.
However, all creative work must include English translation.
This year, the competition program features updated descriptions of the entry categories. Definitions for all categories can be found here.
Participants have an option — you can now list two lead agencies in your entry credits instead of just one. The credits section allows for up to two lead agencies, two clients, and up to four additional contributing companies. Credits for at least one lead agency and one client remain mandatory.
Please note: If you choose to include a second lead agency, both will be equally recognized by Effie Ukraine — in all public materials and in the Effie Index point calculation. To be considered a second lead agency, the contribution of both agencies must be confirmed as equal in weight and deserving of equal recognition. You will not be able to add or remove a co-lead agency after the entry registration is complete.
Data presented must be isolated to Ukraine & work must have run at some point between: January 1, 2024 – October 1, 2025 (for Sustained Success from 2022 or earlier).
The "Fees and Deadlines" section details this year’s updates on entry fees and submission deadlines. More details can be found here.
The Effie Awards Ukraine 2025 competition program has three deadlines:
Effie Gala 2025 and Best Marketing Practices conference will be held on 28 November 2025.